GroupM Set To Show Free-to-Air Loyalty With $650 Million Spend

GroupM Set To Show Free-to-Air Loyalty With $650 Million Spend

Despite rumours to the contrary, GroupM – Australia’s biggest buyer of TV airtime – is set to spend $650 million over this financial year with Seven, Nine and Ten The Australian has reported this morning.

And despite losing its CEO, Hamish McLennan, today, Channel Ten appears to be the biggest winner with its share of the pie up three per cent from last year to 23 per cent for 2015-2016.

However, Seven is set to get the biggest piece of the pot with an estimated 40-42 per cent share. While Nine is not far behind with 37-39 per cent share (although Nine boss, David Gyngell, recently predicted the station would rise to 40 per cent share by the end of the year.) However, these figures could all rise (or fall) depending on how certain programs rate.

GroupM has put more money into a float that enables the agency flexibility if free-to-air audiences show signs of structural decline.

The news of the increased spend follows on from comments by outgoing chief trading officer Danny Bass who said in April that advertising on the free-to-air networks was too expensive considering the quality of programming and diminishing audiences.

Bass has since quit his role at GroupM to take up a new position as chief executive at IPG Mediabrands.




Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]