Greyhound racing has reached a landmark deal to return to free-to-air television this year – with three marquee race nights to air live as one hour specials on the Seven Network.
Greyhound Racing Victoria will work with Seven on airing three of its biggest race nights across 7mate/7TWO.
And it will be complemented by a return of industry magazine show Thrill of The Chase, a five-part, one hour series to air on Sunday mornings later in the year.
The live event coverages kicks off on Saturday 29 February at The Meadows from 9pm with the 2020 Group 1 TAB Australian Cup where the best of the best greyhounds will compete for the $300,000 first prize.
The country’s only sweep stakes series returns on Thursday 9 April – The Launching Pad at Sandown Park – with $420,000 in prizemoney up for grabs for the best emerging greyhounds in Australia.
And on Friday 27 November the Seven Network will deliver live coverage from Sandown Park of the Group 1 TAB Melbourne Cup – the biggest night of greyhound racing on the national calendar. There will be more than $1 million in prizemoney up for grabs across the 12 race programme highlighting the very best the sport of greyhound racing has to offer.
Following its debut success last year, Thrill Of The Chase – hosted by Jack Heverin, James Van de Maat and Molly Haines, will return later in the year – taking viewers inside the world of greyhound racing and showcasing its brightest stars thanks to Greyhound Racing Victoria.
GRV general manager of strategic communication and marketing, Louise Martin said the free-to-air TV deal was a historic deal for the sport.
“We are thrilled to bring the sport of greyhound racing to a broad audience of sport lovers. Viewers will not only be treated to expert form analysis and race previews but they will get to see the love the participants have for these amazing athletes through our feature stories and Molly’s Lounge.”
The live broadcasts and magazine program, supported by TAB, will be broadcast nationally.
Tabcorp head of media communications, Adam Hamilton said: “It’s fantastic to have some of greyhound racing’s biggest races on free-to-air and for TAB to be such a big part of it.
“It further cements TAB’s long and great relationship with GRV and we look forward to the first of them, the Australian Cup, at The Meadows on February 29.”
The entire series will be produced and distributed by Crocmedia’s TV production company Rainmaker.
The world of work is changing thanks to the advent of generative AI and the new tech is helping workers perform their jobs faster and better. At the same time, however, staff have never been so stretched with mundane tasks. This fact is something that Microsoft, in particular, is aware of with a recent study […]
Thinkerbell has been appointed as Pringles local content and earned agency after a competitive pitch process, earmarking its partnership with the launch of Shoot From The Chip. Announced as part of Pringles’ collaboration with the Sydney Kings, Shoot From The Chip is a new digital platform which brings the game alive, making every shot, from […]
NRF 2024: Retail’s Big Show Asia Pacific, is now open for online registrations for the main conference. Jointly organized by the National Retail Federation and Comexposium, Retail’s Big Show Asia Pacific will take place from 11 – 13 June, 2024 at the Sands Expo and Convention Centre in Singapore and is expected to draw thousands […]
Innocean CEO Jasmin Bedir and B&T‘s Imposter-In-Chief found themselves both fighting some pretty serious battles this week on B&T. Industry legend Bedir, famed for being the brains (and fire) behind the F*ck The Cupcakes Movement, recently turned her attention to the dangers of anonymous comments on the website of trade rags. Whilst Bedir champions constructive […]
Petbarn and Greencross Vets have partnered with Howatson+Company to launch PetWatch, a digital tool that uses live data to make parasite threats across the nation visible for the very first time. In Australia, up to 100,000 pets every year are affected by paralysis ticks, while thousands more suffer from other deadly parasites like heartworm and […]
Following a period of rapid growth, independent Icon Agency has announced the appointment of Michael Knox (lead image) as executive creative director as part of its ongoing commitment to creativity and refreshed brand positioning. In this newly created position, Knox will oversee the creative output across the whole agency. Icon’s group managing director, Joanne Painter, […]
Following a period of significant client growth, leading auto marketing agency, DBC2 has appointed Jason Fisher (lead image) to the newly created role of CEO. The appointment is part of DBC2’s long term growth strategy ahead of the agency announcing a brand refresh and expanded proposition in early-2024. As a new shareholder of the business, […]
The intersection of sustainability and attention in advertising is crucial, says PubMatic’s regional director ANZ, James Young. Eliminating ads that fail to capture consumers’ attention not only reduces wasted spending but also minimises unnecessary emissions arising from those ineffective impressions. Let’s explore some strategies advertisers can adopt to enhance digital advertising for both attention and […]
Don’t treat regional media as a charity, but a real growth opportunity: That’s the message from Boomtown’s final masterclass of 2023, attended by almost 100 media industry representatives from across the nation. The masterclass was part of a series of educational sessions, delivered by Boomtown, the media collective championing advertising in regional Australia. The sessions […]
Yahoo Advertising has launched Yahoo Blueprint, a central AI suite that powers performance-based solutions within the Yahoo DSP. Fuelled by over 335 million logged in Yahoo users globally, Yahoo Blueprint enhances decisioning, makes AI more accessible, and serves as a results-driven guide throughout the campaign lifecycle to deliver better outcomes for advertisers. This new AI […]