Dreamworld is turning up the thrill meter on the park’s marketing campaigns, appointing Grey Sydney as it’s new creative agency.
Last year Dreamworld appointed Match Media to innovate in the media space and this new partnership will complete and compliment the team.
Dreamworld CEO Craig Davidson said, “Grey perfectly complements our brand and we were impressed with their team, enthusiasm, and extensive campaign experience. We believe they can give us a competitive edge in a challenging market.
“It was important that we found the right team that understood the need to evolve the way we communicate relevant messages of our vast array of products in today’s challenging consumer environment both domestically and internationally.
“Grey proved to us that they understood this need and demonstrated solid insights and innovative creative that allowed us to do this.”
Paul Worboys, chief operating officer of Grey Group Australia said, “We are extremely proud to be able to partner with an iconic, 35-year-old brand like Dreamworld.
“The chance to work with such like-minded client partners, combined with the exciting developments and changes that are in the pipeline for Dreamworld, is a rare opportunity indeed.”
“I think everyone at the agency put their hand up to work on this pitch,” added Chad Mackenzie, creative director of Grey Sydney.
“The Dreamworld brand is all about Happiness. And what more could a creative department want more than a chance to drive innovation in a space where Happiness is the mantra? We can’t wait to get stuck in.”
The agency commenced working with Dreamworld as of 1 July.
Freedom Foods and 72andSunny Sydney have launched the first advertising campaign for Australia’s Own range of plant-based beverages. The campaign introduces a new visual world and identity for the brand and captures the healthy, positive feeling you get when spending time in nature and when consuming Australia’s Own certified-organic, plant-based beverages. As well as featuring […]
Nine creatives from APAC are among the 94 finalists from 27 countries in The One Club for Creativity’s prestigious Young Guns 19 competition, celebrating international creative professionals age 30 or younger. The finalists from APAC are: Hiu Ching Kung, graphic designer, Hong Kong Lam Ieong Kun, graphic designer, illustrator, indego design, Macau Raxenne Maniquiz, graphic designer, illustrator, Santa Maria (Philippines) Kiyotaka […]
OOH transit company Adflow has announced the success of the first phase of its regional expansion program. Adflow’s regional footprint has increased by 60 per cent to now include 65 regional locations. With 9.1 million people living regionally in Australia (growth of 1.1 per cent experienced in the 19/20 Financial year) and most regional centres […]
Freshworks, a leading software company, has started trading on the Nasdaq Global Select Market, marking an important milestone for the company. The company priced its IPO at US$36 per share (AU$49.76), raising about US$1 billion (AU$1.4B), resulting in a total market capitalisation of AU$13.7 billion (US$10B). Freshworks, which was founded in India, has strong roots […]
Black Friday Cyber Monday (BFCM) is the biggest player in the holiday shopping game and Google’s most recent research suggests consumer interest for the peak sales season starts much earlier than retailers may realise. The pandemic has fundamentally changed buyer behaviour over peak sales season, with Google suggesting that global consumer interest in Black Friday […]