This Father’s Day, Great Northern Brewing Co. is inviting Australians to do something with their Dads that he won’t forget.
For most of us, memories of the great outdoors begin with our fathers.
To revisit those bonding experiences, Great Northern Brewing Co. is encouraging you to go camping again with your Dad in the great outdoors.
The integrated campaign developed by TBWA Sydney is the first campaign in a new relationship with CUB.
The campaign launches with a new long-form spot directed by Patrick Fileti from Thirteen & Co.
The three-minute film features a real father and son from Queensland, Luigi and Daniel Gaudiello, and will be aired in cinemas across Australia in the lead-up to Father’s Day as well as across digital and social channels, including Instagram, Facebook and YouTube.
Watch the short film below:
To facilitate ‘The Great ReCamp’, a first-of-its-kind personalised invitation generator has been created that enables the user to find that perfect campsite from thousands of options Australia-wide, or to track down that place where you went camping with your family all those years ago.
The user’s chosen campsite is then added to their custom video invite which can be sent to their Dad in time for Father’s Day.
Great Northern Brewing Co associate director, Antonia Ciorciari said: “Great Northern has long represented the very best of the Great Outdoors.
“It has a transformative power over us; we love that this campaign not only brings to life this magic but helps people create their own.”
TBWA Group Sydney chief creative officer, Andy DiLallo commented: “Great Northern understands the memories we make in the great outdoors are something to cherish.
“We set out to not only inspire people to get outdoors with Dad this Father’s Day, but to actually facilitate outdoor experiences by providing sons and daughters with the utility to make it easy.”
TBWA CEO Paul Bradbury added: “We consider ourselves very fortunate to have the opportunity to contribute to the Great Northern story.
“We would like to thank the CUB Marketing Team for being brilliant partners in creating this campaign.”
Creative: TBWA Sydney
Activation : Integer Production: //Thirteen & Co – Patrick Fileti
Post Production: BOLT
Music: Level Two & Daniel McCormick
Sound Design: BOLT
Photography: Andrew Watson
Media: DraftLine, PHD
Visit https://www.thegreatrecamp.com to get your customised invite.
Jacqueline Gonzales [featured image] is the Head of Global Marketing at Squarespace. In this piece, she shares her best pieces of advice for launching a campaign globally. It’s estimated that we see between 6,000 to 10,000 ads every single day. In today’s digital landscape we’re constantly bombarded by so many different brand messages from every […]
From the audio producer of The Teacher’s Pet comes The Elements, a new Acast Creator Network podcast hosted by Thredbo survivor Stuart Diver. The Elements is a podcast that journeys into the heart of surviving a natural disaster and will be hosted and distributed by the creator-first podcast company Acast as part of the Acast Creator […]