They’re undeniably comfortable but there’s still a stigma surrounding ‘granny pants’ – women’s high-waisted underwear typically favoured by the older set.
But it shouldn’t be that way says UK lingerie brand Sloggi via a new campaign that literally sings the praises of the stalwart of the underwear drawer to a new, young and hip generation.
The glorious spot, titled “Lil’ Ol’ Granny – Granny Got Pants”, is the work of MullenLowe UK and stars actual grandmother, 56-year-old Colette Zacca, who apparently came to fame after her appearance at the recent Notting Hill Carnival in London.
Set to a re-worked version of Sir Mixalot’s classic I Like Big Butts And I Cannot Lie, the ad’s a wonderful, all-singing, all-dancing affair that’ll have you embracing “pants as big as your face”. Check out the fun below:
Commenting the work Sloggi global head of brand marketing Nick Tacchi said: “Sloggi has always been, and always will be about comfort. When Sloggi launched the Maxi Pant in 1979, we caught the attention of a generation of women less prepared to conform to expectations that were not their own.
“It was underwear that fitted well and was genuinely comfortable. MullenLowe’s campaign perfectly captures this spirit of being comfortable in your own skin,” Tacchi said.
Leading Australian market research data brand, RDA Research, provides actionable consumer intelligence to help businesses inform decision making and growth strategies. RDA Research wanted to make its unique consumer data available for addressable digital targeting and required a data onboarding partner to help activate their data in an online environment.
Storytelling agency Enthral has appointed Channel 7 reporter and sports presenter Sean Sowerby as its new senior PR and content manager in Melbourne. Sowerby (pictured) started his award-winning career at 3AW before spending more than 15 years in television. Enthral founder and manager director, Cameron Smith, spoke of the significance of Sowerby joining the agency. […]
This week Nova’s Fitzy & Wippa are celebrating 10 years of their iconic radio show and plenty of famous faces have weighed in on the feat! For Fitzy & Wippa’s 10-year anniversary show they were joined by a bunch of special friends who shared their messages and favourite memories over the last decade. The guys […]
Ever since Google first announced it would be getting rid of third-party cookies on Chrome, digital advertising businesses have been actively sharing their plans for life after cookies. And now programmatic advertising company Blis might have come up with the most creative way to get the message across, in a new video which sees company […]
Integrated Melbourne agency Icon has taken top honours in the 2021 SABRE Awards, winning the coveted Australasian Consultancy of the Year for 2021 along with a host of category and craft awards. Icon led a large field of Australian agencies with a total of three major and seven minor awards, including gold in the cause-related […]
Former agency executives Tim O’Neill and Tim Fouhy have launched the auto technology startup Summon. Australia’s first full e-commerce service for prestige cars. O’Neill and Fouhy both founded Reactive, a digital agency, which was bought by Accenture in 2016. Following the deal, O’Neill and Fouhy ended up leading the company’s digital marketing arm, Accenture Interactive before […]