With 540 people in attendance, the 2016 BADC Awards was the largest in over 15 years and boasted several new entrant companies.
GPY&R Brisbane took home five gold, six silver and six bronze medals at the event, and was awarded Best in Show for its hand in the Australian Road Safety Foundation’s ‘Life Saving Stickers’.
Cam Blackley, chairman of the judges and executive creative director of BMF Australia said GPY&R’s idea was a game-changer with zero media buy.
“It was an idea so simple, but so dramatic in its’ ability to change behaviour immediately and each time it’s encountered.
The judging panel gave a special mention to Publicis Mojo ACT for its ‘Kids for the brilliant Monster Crayons’ project.
Check out the full list of winners below: