With 540 people in attendance, the 2016 BADC Awards was the largest in over 15 years and boasted several new entrant companies.
GPY&R Brisbane took home five gold, six silver and six bronze medals at the event, and was awarded Best in Show for its hand in the Australian Road Safety Foundation’s ‘Life Saving Stickers’.
Cam Blackley, chairman of the judges and executive creative director of BMF Australia said GPY&R’s idea was a game-changer with zero media buy.
“It was an idea so simple, but so dramatic in its’ ability to change behaviour immediately and each time it’s encountered.
The judging panel gave a special mention to Publicis Mojo ACT for its ‘Kids for the brilliant Monster Crayons’ project.
Check out the full list of winners below:
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SkyBus’ latest ‘The Easy Way to Getaway’ campaign via newly awarded creative agency Hardhat aims to give a warm welcome to returning New Zealand travellers, letting them know the airport transfer service is ready and waiting. The win has seen Hardhat lead the charge on SkyBus’ strategy and creative across New Zealand, ensuring confidence in […]
Longtail UX, an Australian founded tech company with 70+ clients across the Americas, EMEA and JAPAC, has today announced a $2.25m supplementary equity raise in partnership with Woolworths Group’s venture capital arm, W23 and Steven Lew-owned group, Global Retail Brands (GRB). The investment builds on the $3m funding round led by Investec through its Investec […]