Gosford Classic Car Museum has appointed Red Agency to handle its PR as the business seeks to drive visitation numbers and increase consumer awareness.

Owned and established by Tony Denny in 2016, the Museum is already Australia’s biggest private car collection and the largest car museum in the southern hemisphere, showcasing some 450 vehicles valued at more than $70 million.

Red Agency will be responsible for supporting Gosford Classic Car Museum’s regular events while engaging Australian and international audiences.

Gosford Classic Car Museum’s marketing, PR and events manager, Kim Bradley, said: “We’re thrilled to be working with Red Agency, gearing up to take Gosford Classic Car Museum to the next level in 2017.

“Tony has worked hard to build and maintain this fantastic collection, and with Red Agency working as an extension of our team, we can continue to build on the momentum.”

Red Agency’s Sydney principal, Jackie Crossman, said: “We are proud to partner with Gosford Classic Car Museum so soon after its launch in Australia, and look forward to delivering strong results in the year ahead.

“Our PR program aims to truly move the needle for the museum, increasing visitors as well as consumer interest in these beautiful, classic cars.”

To kick things off, the museum will be participating in NSW Kids in Need’s World’s Largest Open House on Sunday April 30, which will raise money for NSW Kids In Need, a collection of children’s charities.

For one day only, tickets to the museum will be $10 (half the normal adult admission price) and all daily takings will be going to the children’s charities.