B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • NRL
  • AFL
  • WPP
  • State of Origin
  • B&T Women in Media
  • Thinkerbell
  • Pinterest
  • imaa
  • Anthony Albanese
  • Meta
  • Spotlight on Sponsors
  • ARN
  • Foxtel
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Google’s Lisa Bora To Join KPMG In Sales Transformation Role
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Marketing > Google’s Lisa Bora To Join KPMG In Sales Transformation Role
Marketing

Google’s Lisa Bora To Join KPMG In Sales Transformation Role

Staff Writers
Published on: 26th July 2017 at 10:54 AM
Staff Writers
Share
3 Min Read
SHARE

KPMG Australia has announced the appointment of Lisa Bora (pictured above) to lead the sales transformation for its new specialist customer, brand and marketing advisory business.

Bora joins KPMG from Google, where she has worked as a senior executive for the past five years, most recently leading Google Australia and New Zealand’s new business division.

Furthermore, Bora has more than 20 years’ experience leading marketing for organisations including News Corp, Voyages Hotels & Resorts and Village roadshow.

As the partner leading KPMG’s sales transformation consulting, Lisa will work with the firm’s clients to ensure all their customer touch points are delivering and delighting customers’ expectations; that distribution channels are effective and future-proofed for digital disruption; and that they are building new business partnerships and marketing and sales operations for future-oriented consumer behaviours.

Bora will be responsible for building a sales transformation team focusing on areas such as technology choices, data integration, full marketing and sales supply chain reviews, loyalty program and customer service and packaging reviews, and driving alignment of chief marketing officer), chief technology officer and chief sales officer disciplines within business which are often operating in silos.

Paul Howes, partner in charge of KPMG’s customer, brand and marketing advisory, said: “Lisa specialises in adapting organisations’ sales and marketing strategies though digital disruption and organisational change.

“She has a strong history of successfully driving new ways of business, new partnerships, new revenue and new distribution channels, which is exactly what our clients are looking for from our new business.”

Commenting on her new role, Bora said sales transformation is about putting the customer at the centre of your business by ensuring marketing, sales and distribution are aligned for profit building.

“It’s about making marketing operate as a profit and insight centre for a business, rather than a cost centre,” she explained.

“Being at the heart of driving this change across marketing, sales and distribution channels is what attracted me to KPMG.

“The opportunity to build a business and new practice that is heavily integrated into an overall business transformation journey, which is KPMG’s strength, is exhilarating.

Bora commences her new role with KPMG on Monday 28 August.

Launched last month, KPMG’s new practice now has a combined team of 46 specialists, including seven partners.

Its suite of services include customer experience strategy, customer experience design, customer journey, sales and channel transformation, marketing and product transformation, service transformation and customer insights.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: audionetwork, KPMG Australia
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Agency Scorecard: Special
09/07/2025
Agency Scorecard: iProspect
09/07/2025
Meet Adland’s Best Number-Whisperers In The Best Of The Best Data Scientists!
09/07/2025
State Vs State, Campaign Vs Campaign: Brands Go Head-To-Head In The Origin Decider
09/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?