KPMG Australia has announced the appointment of Lisa Bora (pictured above) to lead the sales transformation for its new specialist customer, brand and marketing advisory business.
Bora joins KPMG from Google, where she has worked as a senior executive for the past five years, most recently leading Google Australia and New Zealand’s new business division.
Furthermore, Bora has more than 20 years’ experience leading marketing for organisations including News Corp, Voyages Hotels & Resorts and Village roadshow.
As the partner leading KPMG’s sales transformation consulting, Lisa will work with the firm’s clients to ensure all their customer touch points are delivering and delighting customers’ expectations; that distribution channels are effective and future-proofed for digital disruption; and that they are building new business partnerships and marketing and sales operations for future-oriented consumer behaviours.
Bora will be responsible for building a sales transformation team focusing on areas such as technology choices, data integration, full marketing and sales supply chain reviews, loyalty program and customer service and packaging reviews, and driving alignment of chief marketing officer), chief technology officer and chief sales officer disciplines within business which are often operating in silos.
Paul Howes, partner in charge of KPMG’s customer, brand and marketing advisory, said: “Lisa specialises in adapting organisations’ sales and marketing strategies though digital disruption and organisational change.
“She has a strong history of successfully driving new ways of business, new partnerships, new revenue and new distribution channels, which is exactly what our clients are looking for from our new business.”
Commenting on her new role, Bora said sales transformation is about putting the customer at the centre of your business by ensuring marketing, sales and distribution are aligned for profit building.
“It’s about making marketing operate as a profit and insight centre for a business, rather than a cost centre,” she explained.
“Being at the heart of driving this change across marketing, sales and distribution channels is what attracted me to KPMG.
“The opportunity to build a business and new practice that is heavily integrated into an overall business transformation journey, which is KPMG’s strength, is exhilarating.
Bora commences her new role with KPMG on Monday 28 August.
Launched last month, KPMG’s new practice now has a combined team of 46 specialists, including seven partners.
Its suite of services include customer experience strategy, customer experience design, customer journey, sales and channel transformation, marketing and product transformation, service transformation and customer insights.
