Google’s Lisa Bora To Join KPMG In Sales Transformation Role

Google’s Lisa Bora To Join KPMG In Sales Transformation Role
SHARE
THIS



KPMG Australia has announced the appointment of Lisa Bora (pictured above) to lead the sales transformation for its new specialist customer, brand and marketing advisory business.

Bora joins KPMG from Google, where she has worked as a senior executive for the past five years, most recently leading Google Australia and New Zealand’s new business division.

Furthermore, Bora has more than 20 years’ experience leading marketing for organisations including News Corp, Voyages Hotels & Resorts and Village roadshow.

As the partner leading KPMG’s sales transformation consulting, Lisa will work with the firm’s clients to ensure all their customer touch points are delivering and delighting customers’ expectations; that distribution channels are effective and future-proofed for digital disruption; and that they are building new business partnerships and marketing and sales operations for future-oriented consumer behaviours.

Bora will be responsible for building a sales transformation team focusing on areas such as technology choices, data integration, full marketing and sales supply chain reviews, loyalty program and customer service and packaging reviews, and driving alignment of chief marketing officer), chief technology officer and chief sales officer disciplines within business which are often operating in silos.

Paul Howes, partner in charge of KPMG’s customer, brand and marketing advisory, said: “Lisa specialises in adapting organisations’ sales and marketing strategies though digital disruption and organisational change.

“She has a strong history of successfully driving new ways of business, new partnerships, new revenue and new distribution channels, which is exactly what our clients are looking for from our new business.”

Commenting on her new role, Bora said sales transformation is about putting the customer at the centre of your business by ensuring marketing, sales and distribution are aligned for profit building.

“It’s about making marketing operate as a profit and insight centre for a business, rather than a cost centre,” she explained.

“Being at the heart of driving this change across marketing, sales and distribution channels is what attracted me to KPMG.

“The opportunity to build a business and new practice that is heavily integrated into an overall business transformation journey, which is KPMG’s strength, is exhilarating.

Bora commences her new role with KPMG on Monday 28 August.

Launched last month, KPMG’s new practice now has a combined team of 46 specialists, including seven partners.

Its suite of services include customer experience strategy, customer experience design, customer journey, sales and channel transformation, marketing and product transformation, service transformation and customer insights.

Please login with linkedin to comment

audionetwork KMPG KPMG Australia

Latest News

Eyeota Enhances Reach And Targeting Precision For RDA Research
  • Marketing

Eyeota Enhances Reach And Targeting Precision For RDA Research

Leading Australian market research data brand, RDA Research, provides actionable consumer intelligence to help businesses inform decision making and growth strategies. RDA Research wanted to make its unique consumer data available for addressable digital targeting and required a data onboarding partner to help activate their data in an online environment.

Enthral Strengthens Journalistic DNA By Hiring Channel 7 Reporter Sean Sowerby
  • Media

Enthral Strengthens Journalistic DNA By Hiring Channel 7 Reporter Sean Sowerby

Storytelling agency Enthral has appointed Channel 7 reporter and sports presenter Sean Sowerby as its new senior PR and content manager in Melbourne. Sowerby (pictured) started his award-winning career at 3AW before spending more than 15 years in television. Enthral founder and manager director, Cameron Smith, spoke of the significance of Sowerby joining the agency. […]

Blis Puts Its CEO In The Desert In Clever New “Data Drought” Ad
  • Campaigns
  • Technology

Blis Puts Its CEO In The Desert In Clever New “Data Drought” Ad

Ever since Google first announced it would be getting rid of third-party cookies on Chrome, digital advertising businesses have been actively sharing their plans for life after cookies. And now programmatic advertising company Blis might have come up with the most creative way to get the message across, in a new video which sees company […]

Agency Icon Sweeps The SABRE Awards
  • Marketing
  • Media

Agency Icon Sweeps The SABRE Awards

Integrated Melbourne agency Icon has taken top honours in the 2021 SABRE Awards, winning the coveted Australasian Consultancy of the Year for 2021 along with a host of category and craft awards. Icon led a large field of Australian agencies with a total of three major and seven minor awards, including gold in the cause-related […]

Former Agency Execs Launch Car Service Summon
  • Marketing
  • Media

Former Agency Execs Launch Car Service Summon

Former agency executives Tim O’Neill and Tim Fouhy have launched the auto technology startup Summon. Australia’s first full e-commerce service for prestige cars. O’Neill and Fouhy both founded Reactive, a digital agency, which was bought by Accenture in 2016. Following the deal, O’Neill and Fouhy ended up leading the company’s digital marketing arm, Accenture Interactive before […]