Last year saw the start of something amazing. Something that was exciting and fresh. You loved it and we loved it, so we thought: let’s do that again…but make it even bigger and better.

Enter MAD Week 2014: The year of the Customer.

This year we’ve revamped MAD Week to include some pretty cool new events and gathered some of the best in the media landscape to come together to present the strategies and tools needed to keep your customers and get more .

Keynote speakers include:

• Lucinda Barlow, Head of Marketing, Google Australia and New Zealand

• Elaine Herlihy, Head of Marketing and Brand, Westpac

• Cameron King, Commercial Head of Platforms and Products, News Corp

• Stephanie Tully, Chief Marketing Officer, Qantas Loyalty

• Robert Glennon, Head of Customer Experience, Quality and Insights, Vodafone

• Justin Lee, Head of Customer Experience, Expedia

• Cath Stone, Head of Customer Strategy, Jetstar

• Nick Adams, Director of CRM, Loyalty and Digital Marketing, Telstra

View the FULL SPEAKER LINE UP

Events at a glance:

• The Debate: Monday 28 July 2014, 11.30am-2.30pm

• Customer Conference: Thursday 31 July 2014, 9am-5pm

• Marketing Connections: Thursday 31^st July 9am – 5pm (Invitation-only event)

• Omni-Channel Retailing: Friday 1 August 2014, 8.30am-5.30pm

For those who can’t stand to be away from their desks, MAD Week will also host four Pop-Up Events held over breakfast, lunch or later afternoon drinks; on the hottest topics and trends in marketing including: programmatic buying, social and mobile marketing, customer insights and customer journey mapping.

And of course, all the favourites are back:

• Women in Media Awards: Tuesday 16 July 2013 – The Ivy Ballroom, Sydney

• 30 Under 30 Awards: Thursday 18 July 2013 – The Argyle, Sydney

• Battle of the Bands: Friday 19 July 2013 – The Rocks, Sydney

This year MAD Week has something for everyone – hope to see you there.

David Hovenden

Editor-in-chief,

B&T