Google, Westpac, Qantas Loyalty and News Corp join the speaker line-up at MAD Week 2014
Last year saw the start of something amazing. Something that was exciting and fresh. You loved it and we loved it, so we thought: let’s do that again…but make it even bigger and better.
Enter MAD Week 2014: The year of the Customer.
This year we’ve revamped MAD Week to include some pretty cool new events and gathered some of the best in the media landscape to come together to present the strategies and tools needed to keep your customers and get more .
Keynote speakers include:
Lucinda Barlow, Head of Marketing, Google Australia and New Zealand
Elaine Herlihy, Head of Marketing and Brand, Westpac
Cameron King, Commercial Head of Platforms and Products, News Corp
Stephanie Tully, Chief Marketing Officer, Qantas Loyalty
Robert Glennon, Head of Customer Experience, Quality and Insights, Vodafone
Justin Lee, Head of Customer Experience, Expedia
Cath Stone, Head of Customer Strategy, Jetstar
Nick Adams, Director of CRM, Loyalty and Digital Marketing, Telstra
View the FULL SPEAKER LINE UP
Events at a glance:
The Debate: Monday 28 July 2014, 11.30am-2.30pm
Customer Conference: Thursday 31 July 2014, 9am-5pm
Marketing Connections: Thursday 31st July 9am – 5pm (Invitation-only event)
Omni-Channel Retailing: Friday 1 August 2014, 8.30am-5.30pm
For those who can’t stand to be away from their desks, MAD Week will also host four Pop-Up Events held over breakfast, lunch or later afternoon drinks; on the hottest topics and trends in marketing including: programmatic buying, social and mobile marketing, customer insights and customer journey mapping.
And of course, all the favourites are back:
Women in Media Awards: Tuesday 16 July 2013 – The Ivy Ballroom, Sydney
30 Under 30 Awards: Thursday 18 July 2013 – The Argyle, Sydney
Battle of the Bands: Friday 19 July 2013 – The Rocks, Sydney
This year MAD Week has something for everyone – hope to see you there.
David Hovenden
Editor-in-chief,
B&T
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