Google Glass: privacy concerns but Aussies would still purchase

Google Glass: privacy concerns but Aussies would still purchase
SHARE
THIS



While 71% of Aussies are concerned about their privacy regarding Google Glass, 41% would still consider buying them.

The new research comes from research company, Toluna, and sought to understand how Aussies felt about wearable technology such as Google Glass, and their attitudes towards it in terms of privacy.

See the full report below.

Nearly three-quarters of Australians have Privacy Concerns about Google Glass

But two in five would still buy one for the asking price of $1,670 AUD

Sydney, Australia, 21st March 2014: A survey by leading online research and survey technology provider, Toluna, revealed that whilst 71% of Australian consumers are concerned about some aspect of their privacy, when it comes to Google Glass, nearly half (41%) would still consider buying one when they become available. This is far higher than in the UK or US (27% and 28% respectively), but slightly less than in Singapore where only half (48%) said they would consider purchasing.

The survey was undertaken amongst a representative sample of 500 Australian consumers and aimed to uncover how much they knew about wearable technology and – more specifically – Google Glass. The study also sought to uncover what concerns, if any, consumers had about Google Glass in terms of their own privacy and safety, and that of others. Comparative studies were also carried out in the UK, US and Singapore.

The most cited reason for being wary of privacy when others use Google Glass is that the device has the potential to make private actions become public much more easily (43%). Australians were also concerned about the potential for personal data to be more susceptible to hacking (42%) and others recording their actions without their prior knowledge (40%). Furthermore, well over half (56%) of Australian consumers are worried about the safety of drivers and others if a driver is wearing Google Glass.

“Technological innovations such as Google Glass bring countless    opportunities, but they also bring about concerns. We wanted to ascertain how Australians feel about the implications of this new wave of wearable technology, such as Google Glass, and the results were interesting,” said Neil Hayes, Director, Australia & New Zealand, Toluna. “Google Glass is not yet available on the open market, although it is clear that a high proportion of individuals have concerns about the potential impact on their privacy. This is something Google and other tech companies using the technology should address before the product can become mainstream.”

Please login with linkedin to comment

Latest News

AFR Remya Ramesh head of digital experience at Coles for BOSS Young Executive of the Year  Wednesday 16th June 2021 Photo by Eamon Gallagher
  • Media

AFR BOSS Names Winners Of 2021 Boss Young Executives Awards

In a year where ‘business as usual’ is anything but, AFR BOSS reveals six of Australia’s most inspirational and outstanding young leaders who excelled during the pandemic. The six have been crowned the 2021 BOSS Young Executives in the prestigious awards program, now in its 18th year. Run in conjunction with global leadership consulting firm […]

QMS Renews Contract With Manboom
  • Marketing

QMS Renews Contract With Manboom

On first inspection, B&T was hoping to bring you some manboobs news here. But as you'll see, it's a girdle-free read.

Marketing strategy on digital mobile platform - cross-device tracking programmatic advertising and multi targeting with laptop and mobile phone gadgets.
  • Technology

Index Exchange And MediaMath Join The Human Collective

HUMAN Security (formerly White Ops) today announced two new founding Human Collective members: Index Exchange and MediaMath. Together they participated in thought-provoking panel discussions during the recent IAB Tech Lab CTV & Video Advertising: Growing with Standards virtual event where they emphasized how important it is to work together in the fight against fraud on […]

by B&T Magazine

B&T Magazine
SCA Appoints Cathrine McVeigh To Head Of Audio Production And Operations
  • Media

SCA Appoints Cathrine McVeigh To Head Of Audio Production And Operations

SCA has announced the appointment of Cathrine McVeigh to head of audio production and operations. She will be part of the content leadership team. In the newly created role, McVeigh will oversee the creation of SCA’s new audio production and content operations hub and lead a combined team across the country to deliver a rapidly […]