Social enterprise beer company Good Beer Co. has reunited with Brother and Co. to launch its newest beer, Pale Tail.
Hand-brewed out of Brisbane by independent brewery Slipstream Brewing Company, 10 per cent of every beer sold will be donated to RSPCA Queensland.
RSPCA Queensland CEO Mark Townend said: “This is a really simple, easy and fun way to support our work. As a charity, we depend on the support of Queenslander’s to be able to deliver our work.
“When you crack open a can of Pale Tail, you’ll be toasting RSPCA QLD and the important work we do to help animals in need across our state”.
Brother and Co. senior designer Martyn Gallagher commented: “Using a customised ‘houndstooth’ design in yellow, one of the dominant colours in a canine’s visual spectrum, we created a bold and vibrant identity”.
This is the third campaign Brother and Co. has launched for Good Beer Co.
Good Beer Co. founder James Grugeon said of the collaboration: “Following up their pro bono brand and creative support to the Good Beer Co. on our Love² Beer for the Australian Marriage Equality and Great Barrier Beer for the Australian Marine Conservation Society, the team at Brother created a third winning brand identity for Pale Tail for RSPCA Queensland.
“So far, it’s been a big hit with beer drinkers, our charity and retail partners”.
To help promote the launch, Pour for Paws events have been hosted at dog-friendly venues across Queensland.
The events also present an opportunity to find the new face of Pale Tail, and attendees receive a range of goodies, from dog treats to portraits of their pets.