Global Register For Female Advertising Talent ‘Ad Women’ Pre-Launches

Global Register For Female Advertising Talent ‘Ad Women’ Pre-Launches

Ad Women, a global register of female talent within the advertising industry, has pre-launched and is now open for registrations.

The worldwide registry is the brainchild of Swedish creatives Lina Franzon and Johanna Johansson.

Working in the advertising industry, Franzon and Johansson quickly realised employers often hired men instead of women, despite the fact women are greatly underrepresented in the industry.

When challenging why men were often the hire of choice, the founders of the platform were always met with the same response: there are no female creatives to hire.

The advertising duo decided they wanted to prove there are plenty of female creatives in the industry, so they launched the site kreatorskvinnor.se, a simple search engine aimed at helping employers find female talent.

As the number of women in the register grew, so did the questions regarding a global equivalent.

The following year, they launched a Kickstarter campaign with the purpose of funding the development of the site.

Today, they have opened the register for women across the globe working in the advertising industry to join.

Johansson said: “We are so happy to finally have the site up and running and excited to fill it with female talent”.

Franzon added: “We’ll spend every spare minute during the upcoming month spreading the word to the women in our industry, encouraging them to join.

“Imagine if we had thousands when actually launching. No one will ever again be able to say they weren’t able to find female candidates when hiring”.

As of today, females and those who identify as non-binary can sign up to be a part of the register and create a profile, however, the search engine is not yet available, which will be the main function.

The full launch of the website with all its functions will take place in early March this year.




Please login with linkedin to comment

Ad Women Advertising

Latest News

Canva Unveils Enterprise Era With Powerful New Workplace Products Debuted At Canva Create
  • Media

Canva Unveils Enterprise Era With Powerful New Workplace Products Debuted At Canva Create

At its first international Canva Create event in Los Angeles today, Canva, the world’s only all-in-one visual communication platform, accelerated its focus on the enterprise, debuting the platform’s biggest overhaul in a decade alongside a range of new workplace products and services poised to redefine the way millions of people work. Lead image: Canva Founders […]

Cashrewards: A Decade Strong!
  • Partner Content

Cashrewards: A Decade Strong!

Cashrewards' CEO muses on the company's 10 year anniversary. Still refusing to answer questions about a possible party.

Partner Content

by B&T Magazine

B&T Magazine
Network 10 Axes Gladiators
  • Media

Network 10 Axes Gladiators

Alas, 10's Gladiators has gone as quickly as it came. Should make for a very wild garage sale, however.