GIGABYTE & INTEL Recruit Timmy Trumpet For 8D Audio Experiment
GIGABYTE Technology has teamed up with multi-platinum Australian DJ and producer Timmy Trumpet in a campaign to promote their latest INTEL Z490 AORUS Motherboards, powered by INTEL’s 10th Generation Core processor.
To highlight the power of the Z490’s DTS:X® Ultra 3D audio function, AORUS & creative agency Five by Five Global teamed up with Timmy and Dr. Andrew Belletty of the National Institute of Experimental Arts. A leading researcher in the field of Immersive Audio and a founding member of musical group Yothu Yindi, Belletty was discovered and appointed by creative production shop KOMBI to mix the experimental track and test the motherboard’s spatial audio capability – wearing headphones listeners can expect to hear stationary and moving sounds above, below and around them.
To showcase the new generation of 3D audio for games, the multi-sensory experiment is paired with a slew of gameplay projections from the upcoming action video game title ‘Outriders’. The highly anticipated game comes from publisher Square Enix & the newly independent studio ‘People Can Fly’ – also known for their work on the Gears of War series & Fortnite.
Five by Five Global creative director Craig Bailey said: “We were challenged to condense a myriad of high performance features into one rousing experiment. Sound, power and graphical aesthetic cues combined with a leading professor and a renown DJ/trumpet player were all part of the melting pot that was brought to life so magically by our partners in production – KOMBI. The components inside these machines are often overlooked so to let them loose was as much fun as it looked.”
Typically synonymous with hardcore gamers, GIGABYTE has boldly taken the AORUS brand to the mainstream with this month long digital campaign, showing that high performance computer technology is no longer niche.
“Component brands typically gravitate towards the same influencers time and time again. We wanted to try something different – something a gaming computer brand has never done before. While Timmy brought his music, creativity and performance to the campaign, Dr Andrew Belletty anchored the project by pushing the product to its absolute limits,” said Alex Ciobanu, Marketing Manager for GIGABYTE AU.
Boasting extreme power design, unparalleled performance, advanced thermal solutions, next generation connectivity and hi-fi spatial audio, the GIGABYTE Z490 AORUS motherboard checks all the boxes for gamers and producers alike.
“It’s clear now, especially with the advent of COVID-19, that more people need ultra-performance from their computer. We’ve honed in on electronic artists in the music industry to showcase the excitement and fun that comes with building your own computer, and the value in terms of price to performance – we can’t wait to start exploring more categories in 2021.”
Latest News
Cate Blanchett & Aussie Celebs Back DrinkWise’s You Got This Campaign For Year 12s Via 89 Degrees East
DrinkWise and Communications Agency 89 Degrees East has launched a new campaign called You Got This – an initiative designed to support Year 12s as they head into their final exams. The campaign involves well-known Australians offering short video messages of support for Year 12 students, including superstar Cate Blanchett, Australian Test Cricket Captain Tim […]
Breeders Choice Encourages People To Choose Better With Campaign Via The Sister & Mother Tongue Agency
Cat litter brand, Breeders Choice, produced by FibreCycle, has made a bold move to get pet owners caring more about cats’ waste with a series of animated videos featuring a new tagline and a full marketing program. The “Choose Better, Choose Ginger” campaign launched this week via a unique collaboration of independent Melbourne agencies led […]
Timboon Fine Ice Cream Celebrates 21 Wears With Rebrand Via Squad Ink
To mark a twenty-one year milestone the iconic Victorian ice cream brand, Timboon Fine Ice Cream, has revealed a modernised new look for their take home tubs. Tim Marwood, third generation farmer and founder of Timboon Fine Ice Cream, explains why the anniversary provoked the upgrade. “There’s not too many small family rural based ice […]
Study: 51% Of Aussie Professionals Don’t Feel Safe Returning To The Office
Just over half (51 per cent) of professionals who have been working remotely do not yet feel safe and happy to return to their co-located workplace, according to a survey of more than 3,000 working professionals by recruiting experts Hays. Of these, Western Australians are the most confident, with 73 per cent of those who […]
Bendigo TAFE And Kangan Institute Launch Latest Advertising Campaign – Our Heroes
Bendigo TAFE and Kangan Institute have launched their latest advertising campaign titled, Our Heroes, which is a celebration of the role their students play in the community. “Within a few short years, our students are building our houses, nursing our sick, fixing our cars, caring for our children and pets, designing our clothes – all […]
“F@ckwit Keyboard Warriors!” Roxy Slams Trollers After Abrupt SAS Australia Exit
Roxy's quit SAS Australia after just one episode. Now this wouldn't have happened had Schapelle brought the hooch.
Big W Partners With Pinterest To Launch Spring Collections Campaign
The towels and bathmats in the B&T loos are all from Big W. Admittedly, we haven't updated them from 1981, however.
Snapchat New Lens Studio In Time For The iPhone 12
You may not think it by reading this, but B&T's tech writer doesn't have asthma & still lives at home with his parents.
“Goon Couture!” Kmart Unveils $25 Handbag With Secret Booze Dispenser
B&T's predicting this booze bag'll be the must-have fashion item of the summer! And cirrhosis, by the sounds of things.
“Hugging”, “Sunlight” & “Self-Love” Could Work As COVID-19 Vaccine, According To Celebrity Chef Pete Evans
Crazy Pete returns with new "hugging, sunlight & self-love" COVID cure. Just don't try it with strangers on trains.
“We Stuffed Up!” Daily Tele Apologises For Publishing Dally M Winner Three Hours Early
On a positive note, publishing winners' names early does allow more time to write far better acceptance speeches.
Land Rover Announced As Major Sponsor Of Seven’s SAS Australia
Land Rover announced as major sponsor of SAS Australia. Apparently, the Nissan Micra was rejected by management.
Monday TV Wrap: Seven’s New Military Show SAS Australia A Surprise Hit
By all the reports out today, SAS Australia's got car crash written all over it. That typically ensures big numbers.
“Yippee Ki Yay!” Bruce Willis Reprises Die Hard Role For Violence-Packed Battery Ad
This ad's awash with violence, explosions & rampant machismo. Typically, big no-nos of any 2020 agency creative.
Nocturnal Passions Fuel Edgy New Spot For Hyundai Via AnalogFolk Sydney
This car spot promises "dream-like sequences, deconstructed nursery rhymes and rap". Don't say you've not been warned.
GroupM Australia Chief Investment Officer Nicola Lewis Promoted To Global Finecast Role
Nicola Lewis promoted to global chief growth officer of Finecast. Sadly, no news yet on any celebratory morning tea.
OMD Wins UnLtd Cup In 9th Annual Futsal Tournament
B&T's not entirely across the game of futsal but understands there's no jousting over pits of venomous adders.
H&M Launches Shop Online In Australia From Today
H&M's unveiled its new online store, meaning you can conveniently shop at home before it falls apart after two washes.
Gillette Presents “Look Like The Man You Really Are” By Marcel
Were you last in the class in Year Nine French? Suffer awful flashbacks with this work out of “les Français”.
Cannes Lions Announces New Home Of Creativity: LIONS
Cannes Lions announces its new master brand, LIONS. Apparently, people from Cannes are a little peeved at being ignored.
Val Morgan Digital Expands Team With Four New Hires
See who's been a little lazy in dusting their skirting boards with this four-pronged Zoom press photo.
KITKAT Unveils 85th Global Birthday Campaign Via Wunderman Thompson
When the B&T office needs a 3pm sugar hit, we nick off to the pub. We've actually never considered the KITKAT.
Splendid Promotes Mel Johnstone To Partner And Expands To The UK
Following a period of sustained growth and client wins, B2B technology marketing consultancy, Splendid Suggestions, has laid some solid foundations to support the business through the next phase of growth. Off the back of a number of organic referrals from Australian–based clients sharing success with global counterparts, Splendid has recently appointed London-based Jess Littlewood (right, pictured), to lead the UK business and grow the new regional team. Of the appointment, Tim Sands, Co-Founder and Managing Director of Splendid says “Jess […]
TikTok Appoints VMG Digital As Global Creative Marketing Partner
VMG Digital, which creates bespoke, mobile-first video creative, optimised for social media platforms, today announces it has been appointed as a global Creative Marketing Partner for the TikTok Marketing Partner Program. Since launch in August 2020, the TikTok Marketing Partner Program gives brand marketers access to tools to create, measure and optimise ad campaigns on […]
Mediasmiths Appoints Natalie Murray As New Senior Account Planner/Buyer
Independent media agency MediaSmiths today announced the appointment of senior media executive and former insights lead for independent agencies and direct clients at Nova Entertainment, Natalie Murray, as a new Senior Account Planner/Buyer. Murray will be responsible for end-to-end management, planning and buying for several of the agency’s key clients, ensuring outcomes are delivered. She […]
Playground xyz And Are Media Win Inaugural IAB MeasureUp Awards
IAB Australia today announced Playground xyz and Are Media (formerly Bauer Media) as the winners of its inaugural IAB Australia MeasureUp Awards. Selected by the members of the MFA Interactive Committee, the winners will present their research during the 4th Annual MeasureUp conference which begins today. Playground xyz was awarded Best Advertising Effectiveness for its […]
Stockland Partners With Jules Sebastian For Virtual Recipe Series
Stockland has partnered with Sydney-based presenter, stylist and author Jules Sebastian on a six-part Instagram TV recipe series – with episodes released monthly – in an effort to inspire customers to create healthy, easy-to-make meals from their kitchens at home. The series kicked off this month with an online demonstration from Jules on making the […]
H&R Block Sends Aussies Off To Sleep With ‘Taxation Relaxation’ Voice Experience Via The Works
If you find doing your tax return boring, it could be argued you're not trying to cheat and defraud the ATO enough.
Cbus Super Unveils New Work Via The Shannon Company
You don't really need to worry about your super until about 45. And then you need to really shit yourself about it.
Asian Youth Culture Agency PUSH Opens Sydney Office
The Shanghai-born and Australian-owned creative agency, PUSH announces today the launch of their fourth creative studio in Sydney, Australia. PUSH are the leaders of culture-shaping content with a focus on Asian youth culture, skateboarding, music, fashion and gaming.
