GIGABYTE Technology has teamed up with multi-platinum Australian DJ and producer Timmy Trumpet in a campaign to promote their latest INTEL Z490 AORUS Motherboards, powered by INTEL’s 10th Generation Core processor.
To highlight the power of the Z490’s DTS:X® Ultra 3D audio function, AORUS & creative agency Five by Five Global teamed up with Timmy and Dr. Andrew Belletty of the National Institute of Experimental Arts. A leading researcher in the field of Immersive Audio and a founding member of musical group Yothu Yindi, Belletty was discovered and appointed by creative production shop KOMBI to mix the experimental track and test the motherboard’s spatial audio capability – wearing headphones listeners can expect to hear stationary and moving sounds above, below and around them.
To showcase the new generation of 3D audio for games, the multi-sensory experiment is paired with a slew of gameplay projections from the upcoming action video game title ‘Outriders’. The highly anticipated game comes from publisher Square Enix & the newly independent studio ‘People Can Fly’ – also known for their work on the Gears of War series & Fortnite.
Five by Five Global creative director Craig Bailey said: “We were challenged to condense a myriad of high performance features into one rousing experiment. Sound, power and graphical aesthetic cues combined with a leading professor and a renown DJ/trumpet player were all part of the melting pot that was brought to life so magically by our partners in production – KOMBI. The components inside these machines are often overlooked so to let them loose was as much fun as it looked.”
Typically synonymous with hardcore gamers, GIGABYTE has boldly taken the AORUS brand to the mainstream with this month long digital campaign, showing that high performance computer technology is no longer niche.
“Component brands typically gravitate towards the same influencers time and time again. We wanted to try something different – something a gaming computer brand has never done before. While Timmy brought his music, creativity and performance to the campaign, Dr Andrew Belletty anchored the project by pushing the product to its absolute limits,” said Alex Ciobanu, Marketing Manager for GIGABYTE AU.
Boasting extreme power design, unparalleled performance, advanced thermal solutions, next generation connectivity and hi-fi spatial audio, the GIGABYTE Z490 AORUS motherboard checks all the boxes for gamers and producers alike.
“It’s clear now, especially with the advent of COVID-19, that more people need ultra-performance from their computer. We’ve honed in on electronic artists in the music industry to showcase the excitement and fun that comes with building your own computer, and the value in terms of price to performance – we can’t wait to start exploring more categories in 2021.”
