Gen Z Set To Take More “Fluid” Approach To Dating: Tinder Report As Matching Rates Grow 42%

Online dating app in smartphone. Man looking at photo of beautiful woman. Person swiping and liking profiles on relationship site or application. Single guy searching for love partner. Mockup website.
SHARE
THIS



A new report from dating app Tinder has revealed the future of dating is “fluid”, with honesty, authenticity and transparency all coming to the fore.

In particular, the research looks at how the COVID-19 pandemic and related lockdowns has impacted how Gen Z (more than half of Tinder’s members are aged between 18 and 25) goes about dating.

“Gen Z is breaking completely free of traditional dating strongholds and taboos. Dating is no longer about the slow courtship or finding ‘the one’ to grow old with, instead it’s become wonderfully fluid in the way we approach dating expectations,” Tinder said.

The report lists the top trends that will define the future of dating, with daters expected to be more honest and authentic. This was seen by users embracing their vulnerabilities – mentions of ‘anxiety’ grew 31 per cent, while ‘normalise’ increase 15x.

Research also suggests Tinder users are using their platform to be more transparent about their expectations and more people will be willing to ‘see where things go’ and move towards open-ended relationships.

Digital dating

With COVID forcing many of us to stay home, the way in which people used the Tinder app changed significantly.

“As in-person contact became risky, daters turned to virtual experiences for human connection. And while it may have started out of necessity, the digital date is here to stay,” Tinder said.

According to the data, 40 per cent of Gen Z daters expect to continue digital dating.

There was also far more focus on messaging via the app, with 19 per cent more messages sent in February 2021 than during the corresponding month last year and conversations lasting 32 per cent longer.

And while many considered 2020 to be a tough one in terms of dating, there were 42 per cent more matches per Tinder member.

This was largely a result of more activity on the platform. On March 29 2020, Tinder’s Swipe activity broke 3 billion in a single day for the first time. This level of activity was then achieved a total of 130 times in the year.

For some, using Tinder offered relief from feelings of loneliness that came with the pandemic. Data from Ypulse revealed 43 er cent of dating app users made them feel less lonely in 2020.

Please login with linkedin to comment

dating Tinder

Latest News

72andSunny Unveils First Campaign For Plant-Based Drink Brand Australia’s Own
  • Advertising
  • Campaigns

72andSunny Unveils First Campaign For Plant-Based Drink Brand Australia’s Own

Freedom Foods and 72andSunny Sydney have launched the first advertising campaign for Australia’s Own range of plant-based beverages. The campaign introduces a new visual world and identity for the brand and captures the healthy, positive feeling you get when spending time in nature and when consuming Australia’s Own certified-organic, plant-based beverages. As well as featuring […]

Are You Paying Too Much In Search Marketing?
  • Partner Content

Are You Paying Too Much In Search Marketing?

Are you paying too much for search marketing? Discover the awful truth here. Or, alternatively, look at the invoice.

Partner Content

by B&T Magazine

B&T Magazine
Nine APAC Finalists In One Club’s Young Guns 19 Competition
  • Advertising

Nine APAC Finalists In One Club’s Young Guns 19 Competition

Nine creatives from APAC are among the 94 finalists from 27 countries in The One Club for Creativity’s prestigious Young Guns 19 competition, celebrating international creative professionals age 30 or younger. The finalists from APAC are: Hiu Ching Kung, graphic designer, Hong Kong Lam Ieong Kun, graphic designer, illustrator, indego design, Macau Raxenne Maniquiz, graphic designer, illustrator, Santa Maria (Philippines) Kiyotaka […]

Adflow’s Regional OOH Coverage Expands By 60%
  • Media

Adflow’s Regional OOH Coverage Expands By 60%

OOH transit company Adflow has announced the success of the first phase of its regional expansion program. Adflow’s regional footprint has increased by 60 per cent to now include 65 regional locations. With 9.1 million people living regionally in Australia (growth of 1.1 per cent experienced in the 19/20 Financial year) and most regional centres […]

Freshworks Starts Trading On Nasdaq, Valued at $13.7 Billion
  • Technology

Freshworks Starts Trading On Nasdaq, Valued at $13.7 Billion

Freshworks, a leading software company, has started trading on the Nasdaq Global Select Market, marking an important milestone for the company. The company priced its IPO at US$36 per share (AU$49.76), raising about US$1 billion (AU$1.4B), resulting in a total market capitalisation of AU$13.7 billion  (US$10B). Freshworks, which was founded in India, has strong roots […]

SLIK Announces Four New Key Hires
  • Marketing
  • Media

SLIK Announces Four New Key Hires

Independent creative agency, SLIK, has made significant changes to its full service creative offering with four hires across management, creative and production.

How Retailers Can Maximise Their Results This Sales Season
  • Marketing
  • Technology

How Retailers Can Maximise Their Results This Sales Season

Black Friday Cyber Monday (BFCM) is the biggest player in the holiday shopping game and Google’s most recent research suggests consumer interest for the peak sales season starts much earlier than retailers may realise. The pandemic has fundamentally changed buyer behaviour over peak sales season, with Google suggesting that global consumer interest in Black Friday […]