GAYTMs Are Back Bigger And Gayer Than Last Year

GAYTMs Are Back Bigger And Gayer Than Last Year
SHARE
THIS



Arguably the marketing hit of last year’s Mardi Gras was an innocuous ATM machine on Sydney’s Oxford Street bedecked in flamboyant livery. It became known as the GAYTM and ANZ – the bank behind the campaign – is back again with not one but six cash dispensing machines having their very own ‘coming out’ at this year’s parade.

Such was it’s 2014 success the GAYTM campaign was the most awarded Australian campaign at Cannes International Festival of Creativity , winning seven Cannes Lions including the prestigious Grand Prix for Outdoor.

This year six GAYTMs will be installed across Sydney, with a seventh – ‘The only GAYTM in the village’ – to be installed in a different (as yet to be announced) Australian location. Although we doubt it’ll be Mt Isa.

Not only do this year’s versions dispense cash they’ll also come with disco-themed mirror tiles, glitter, velvet, leather and will play dance music too.

The success of 2014’s GAYTM campaign included:

  •  ANZ aimed to achieve 20 million media impressions from the campaign – this was beaten by more than 200%, generating more than 62 million media impressions through editorial content, media publications, the general public and celebrities. The campaign spread to more than 70 countries worldwide.
  • The campaign registered more than 90% positive sentiment on social media.
  • Again, it was  the most awarded Australian campaign at Cannes International Festival of Creativity in 2014.
  • It also won the uber prestigious B&T award for best PR campaign and best social media campaign, it collected several ADMA AC&E awards and wasbeen named ‘The Best 2014 Direct campaign in the World’ by The Big Won Report. Is it any wonder it was tired by the end of it.

 

 

 

 

 

Please login with linkedin to comment

managing director The Reject Shop

Latest News

Crater Teams Up With Director Luna Laure For ‘Harry’s Story’, Canteen’s Newest Campaign
  • Campaigns

Crater Teams Up With Director Luna Laure For ‘Harry’s Story’, Canteen’s Newest Campaign

Canteen’s latest campaign features the combined talents of Director Luna Laure and creative agency Crater. The campaign strives to raise awareness for young people affected by cancer. The awareness campaign centres around Harry Barentson, who at 12 years of age found out his pregnant mum had cancer. While his mother fortunately survived, he lost his […]

AFL Legend Kevin Sheedy Narrates ‘A Love Letter To Victoria’ Via Enthral Partners
  • Campaigns

AFL Legend Kevin Sheedy Narrates ‘A Love Letter To Victoria’ Via Enthral Partners

In partnership with storytelling agency Enthral, AFL star Kevin Sheedy has voiced a video ‘Love Letter to Victoria’ using visuals to showcase the state’s natural beauty and culture. Victoria has been hit with the worst of the coronavirus pandemic compared with any other Aussie state experiencing four lockdowns. Sheedy has partnered with Ethral to share […]

Telstra’s Belong Appoints Howatson + White For Strategy & Creative, Retains OMD For Media
  • Advertising

Telstra’s Belong Appoints Howatson + White For Strategy & Creative, Retains OMD For Media

Telstra’s lower-cost telco, Belong, has awarded its strategy and creative account to Howatson + White, and has reappointed OMD to its media buying account, after a competitive pitch process. Howatson + White will handle strategy, planning, creative and CRM, while former agency Clemenger will continue to have a relationship with Belong, managing PR and retail activation. […]

Coke Releases New Campaign, ‘Turn Up Your Break’, Via Ogilvy
  • Advertising
  • Campaigns

Coke Releases New Campaign, ‘Turn Up Your Break’, Via Ogilvy

Coca-Cola Australia has rolled out its new campaign ‘Turn Up Your Break’. The campaign will be led by a TVC that encourages people to truly pause with a Coke on their break so they can walk away feeling refreshed and uplifted. The TVC features two busy chefs stepping outside for a break, the bustling kitchen […]

Nova 91.9’s Ben And Liam Locked Up In Rundle Mall To Raise Awareness For Mental Health
  • Marketing
  • Media

Nova 91.9’s Ben And Liam Locked Up In Rundle Mall To Raise Awareness For Mental Health

Nova 919’s Ben & Liam breakfast show announced that they’ll be throwing their support behind and raising awareness for a cause very close to their hearts, mental health. On Monday 21 June Ben Harvey and Liam Stapleton will be locked in a purpose-built glass structure, in the middle of Rundle Mall, for an entire week […]

iHeartPodcast Network Australia And The New York Times Agree Podcast Ad Sales Deal
  • Advertising
  • Media

iHeartPodcast Network Australia And The New York Times Agree Podcast Ad Sales Deal

ARN and The New York Times have reached an agreement for ARN to become the advertising sales representative for The New York Times’s podcast portfolio in Australia. The deal will enable Australian brands to connect with Australian listeners to The New York Times’s most popular podcasts, such as The Daily, Serial and This American Life, […]

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off
  • Advertising
  • Media

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off

Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]