Gatorade’s Snapchat Game Lets You Pretend To Be Serena Williams

Gatorade’s Snapchat Game Lets You Pretend To Be Serena Williams
SHARE
THIS



Gatorade has partnered with Serena Williams to launch the first multi-level mobile game within Snapchat, letting users play a 22-level game celebrating the 22 Grand Slam singles titles that Williams has won over the past 17 years.

To play, you simply tap to serve and again to return shots to the left or right of the opponent’s side of the court. It’s fast-paced, and if you mess up three times (meaning you miss a shot), you’re booted back to the beginning of her career to start all over again.

On the Snapchat, the game is embedded within the ESPN Discover channel as an ad, but you can also access it on a desktop. Gatorade will also use Facebook, Instagram and Twitter to drive users to the game.

“We thought it would be a really fun way to celebrate one of the best athletes of our generation as she competes for a record-breaking 23rd Grand Slam title,” said Kenny Mitchell, head of consumer engagement for Gatorade.

 

serena williams snapchat

On September 10th, Williams will be up for her 23rd major title. If she wins, Serena Match Point’s 23rd level will become available.

Please login with linkedin to comment

einsights Gatorade Meat & Livestock Australia

Latest News

Change Your Plans. Your Audience Already Did
  • Opinion

Change Your Plans. Your Audience Already Did

Is it too early to start planning your holiday campaigns? Definitely not, argues Pinterest CMO Andréa Mallard in this piece. Brands love reaching their most passionate customers. As a former retail CMO myself, I get it. When you reach early planners, you reach the CEOs of the household—an audience that buys and spends more. Reach […]

Opinion

by B&T Magazine

B&T Magazine
The Key To Understanding Your Competitors
  • Opinion

The Key To Understanding Your Competitors

Do you love to prank call your competitors in a phoney Turkmenistan accent? Well, there's some top tips here for you.

Opinion

by B&T Magazine

B&T Magazine
Stateside Sports Selects Emarsys For CDP Technology
  • Technology

Stateside Sports Selects Emarsys For CDP Technology

Stateside Sports, Australia’s home of United States sports lifestyle, has partnered with Emarsys, the only omnichannel customer engagement platform built to accelerate business outcomes, as it looks to double its customer database and retail presence within the next two years.