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Reading: Gadzooks! It’s the Herrmann Brain Dominance Instrument
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B&T > Uncategorised > Gadzooks! It’s the Herrmann Brain Dominance Instrument
Uncategorised

Gadzooks! It’s the Herrmann Brain Dominance Instrument

Staff Writers
Published on: 5th May 2017 at 10:58 AM
Staff Writers
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Ever wanted to know a little more about what makes you tick? Or delve into those recesses of your mind and work out what kind of preferences you gravitate towards? Well, the Herrmann Brain Dominance Instrument (HDBI) can help do just that.

In short, the HBDI profile illustrates and explains the way individuals prefer to think, learn, communicate and make decisions. The results are gained by completing a 120-question online test, which involves choosing between adjective pairs to establish preferences.

The results determine where individuals fall into four quadrants. These quadrants each comprise distinct traits:

  • The Upper Left Quadrant – logical, analytical, mathematical, technical and problem-solving. People dominant in this quadrant prefer a cognitive and rational approach, seeking conclusions that are backed by supporting data or by example of precedent.
  • The Lower Left Quadrant – controlled, detailed, planning, organisational and administrative. People dominant in this quadrant prefer structure in a practical and procedural sense. They likely have a natural inclination towards organisation, reliability, efficiency, order, and discipline.
  • The Upper Right Quadrant – creative, synthesising, artistic, holistic, conceptual. People dominant in this quadrant are likely to handle several mental inputs simultaneously, make rapid connections and feel comfortable with abstract concepts.
  • The Lower Right Quadrant – interpersonal, emotional, musical, spiritual, expressive. People dominant in this quadrant are likely to be naturally in tune with and sensitive to others’ needs, mood, attitude, atmosphere or energy levels.

From the results, individuals can determine which category (or categories) they are dominant in. This in turn can help point to the style and professions they are best suited to. Finding hidden or unrecognised strengths or interests can in turn help employers to unlock potential in their employees. One thing’s for sure, the results are guaranteed to be enlightening and illuminating.

For more information on the HBDI, click here.

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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