A Melbourne real estate agency has done nothing for the reputation of agents after it unveiled an ad that threatened to set Rottweilers on late rent payers.
The ad is the work of Only Estate Agents in Narre Warren in Melbourne’s south-east and was immediately slammed as “irresponsible, reprehensible and utterly repulsive”.
The campaign features an Only employee standing next to the two dogs named Bruce and Gary. It comes with tagline, “Here’s 2 reasons we’ll get your rent on time”.
Only has since deleted the ad from its social media, while the business’ owner, Khalid Sarwari, apologised for the ad while defending it as “tongue in cheek”.
As you’d expect, the social media reaction to the idea of late rent payers being mauled by two aggressive dogs was swift and loud.
“This is all kinds of wrong,” tweeted one person. “Renters are not ‘criminals’ who require illegal standover tactics to pay rent,” said another. While others came out in support of Bruce and Gary. “Rotties are beautiful loveable animals, not attack dogs,” wrote a Rottweiler fan.
Even RSPCA Queensland joined in the twitter storm, adding: “Both puppers just want to be good doggos!”
Rental advocacy group Tenants Union Victoria described the campaign as “infuriating”. It tweeted: “A lease is an amicable agreement by two parties, not a ransom. It is inappropriate to discriminate against renters in this way and entirely unnecessary to approach these situations with intimidation and force.”
Locked down Victorians who don’t currently have an Optus Sport subscription will have complimentary access to Optus Sport from this weekend to enjoy the UEFA Champions League tournament plus access to premium health and fitness content through the Optus Sport app. UEFA Champions League – the world’s premier continental football tournament – kicks off at […]
Torrens University Australia has launched ‘Career Crush’ via VCCP Sydney and Lash, to help match students with a career they’ll love. Career Crush is an online quiz that determines prospective students’ personal strengths, passions and aspirations to match them with the careers and courses they’re most compatible with. One of the toughest decisions young people […]
Pedestrian Group has partnered with Nine subsidiary Mi9 New Zealand to offer NZ brands the opportunity to partner with the likes of Business Insider Australia, Pedestrian.tv and Gizmodo Australia. Next month, Mi9 New Zealand will be representing Pedestrian Group in the NZ market, offering clients the opportunity to work with leading youth publications including Lifehacker […]
ViacomCBS Networks International (VCNI), a division of ViacomCBS, is launching a premium streaming service internationally, appealing to audiences of all ages. The new SVOD service will start its international roll-out early in 2021, offering exclusive premieres of all new SHOWTIME series, including Halo and American Rust. CBS All Access originals will also premiere exclusively on the new service, such […]
As part of a larger project to refine their brand with partner branding agency Re, Optus have engaged experimental creative studio FutureDeluxe to explore how the iconic ‘Yes’ brand mark behaves in a sophisticated 3D environment. FutureDeluxe have produced a series of 8x idents and a number of static key visuals which will be used […]