For Fun’s Sake! Suzuki’s New Campaign Via Deloitte Digital

For Fun’s Sake! Suzuki’s New Campaign Via Deloitte Digital

Japanese car maker Suzuki has launched the latest commercial in its re-positioning and wide-ranging transformation in Australia.

The ‘Suzuki Skates’ film is the brainchild of Deloitte Digital and is the latest iteration of the new brand position. 

The new film showcases the off-road capability of Suzuki’s new Jimny 4×4, whilst embracing the raw ‘For Fun’s Sake’ Suzuki spirit.

Deloitte Digital CCO Matt Lawson said: “For the super-compact super-fun Suzuki Jimny, making downhill roller-skates shaped like tiny cars seemed like the most sensible thing to do.” 

The film follows an off-road skater, navigating his way through the rugged Australian terrain in his custom Suzuki Skates. The result is part car chase, part skate film, part absurd comedy, part western, and all fun.

Already picked up by international motoring mags and news outlets, including Topgear, Carsales and Hypebeast the ad features the all new Suzuki Jimny which was recently named World Urban Car of the Year at the annual awards show in New York.  

Suzuki Australia national marketing manager Daniel Mercuri said: “In a highly compeitive automotive market it’s not always easy to stand out, unless you really stand for something. This film is pure fun, and if there’s one thing that gets attention in our industry it’s the brand that doesn’t take itself too seriously.”

Campaign credits: 

Client: Suzuki Australia

Michael Pachota: General Manager, Automotive

Daniel Mercuri: National Marketing Manager, Automotive

Robert Rosengarten: Dealer Marketing Assistant Manager, Automotive

Creative Consultancy: Deloitte Digital

Chief Creative Officer: Matt Lawson

Creative Brand & Media Partner: Adrian Mills

Creative Director: Charles Baylis

Creative Director: Gustavo Vampre

Head of Integrated Production: Rob Weir

Group Account Director: Daniel Loukidis  

Production Company – FINCH

Founder / Executive Producer: Robert Galluzzo

Managing Director / Executive Producer: Corey Esse

Director: Alex Roberts

Producer: AnnaTara Clark-Sneddon

DOP: Radar Kane

Post Production – NAKATOMI

Co-Founder: Emad Tahtouh

Post Producer: Kani Saib

Editor: Alex Roberts

Colourist: Alina Bermingham 

Online Artist: Drew Downes 

Sound Design

Studio: Gusto Studios 

Media: Noisy Beast

Ben Lynch – Group Media Director

Ashleigh Budgen – Media Account Director

James Franklin – Campaign Manager

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