Foxtel Media has announced the 2019 – 2020 FOX CRICKET partners, revealing ten premier brands including Toyota, McDonalds, Harvey Norman, Bunnings, Alinta Energy, XXXX (LION), Bet365, ahm, Specsavers and Maytronics.
Eight of the partners have returned after the successful 2018-2019 season, with ahm and Specsavers joining the line-up for the first time this year. All partners will be executing integrations across FOX CRICKET’s digital and broadcast assets.
Foxtel will air every men’s Test Match, One-Day and T20 International played in Australia, every game of the Big Bash League, The Sheffield Shield Final and the Prime Minister’s Xl. Plus, every women’s international in Australia, the ICC Women’s T20 World Cup, 24 WBBL games and the Governor General’s Xl.
Foxtel Media sales and brand partnerships director Martin Medcraf, said: “We are thrilled to see so many of our key partners return to FOX CRICKET for another year and welcome ahm and Specsavers to the channel. The huge success of the channel last year has proven the strength of our integration model and the power of Fox Sports broadcasting.
“Our partners align to FOX CRICKET for one main reason, to be part of an innovative channel that connects with a highly engaged audience over an important period: summer. This year we have lots more broadcasting innovations up our sleeve to enhance, and not interrupt the viewing experience, and our partners have come on board to be part of our new advertising approach.”
FOX CRICKET also launched new Smash Factor technology today. Smash Factor will send bat data in real time from a sticker/sensor placed just below the bat handle via Bluetooth to a specialised box housed in the base of the stumps. It will provide information to commentators and viewers such as bat speed, launch angle and the power of shots.
FOX SPORTS head of television Steve Crawley, said: “We are stepping it up a notch this summer with plenty of innovations to ensure we analyse and deliver nuggets of insights to viewers that you can only get with FOX CRICKET. Plus, we will have the biggest line up of cricket led by the best commentary team with the most in-depth opinion, analysis and entertainment, all in the one place, on Foxtel.”
Undoubtedly one of the most overused slogans in marketing’s and advertising’s history is John Wanamaker’s iconic “half the money I spend on advertising is wasted; the trouble is I don’t know which half”. And it’s a credit to the quip’s longevity that last year the line celebrated a real milestone – its 100th birthday. But […]
The SingularityU Australia Executive Program will take place this may, celebrating leadership at the intersection of the values of humanity and the value of technology. The Elon Musks, Apples and Xeros of the world are taking risks for humanity and creating new technologies that streamline and beautify business operations. They simplify life by providing basic […]
Brisbane media professional and former OMD Australia Account Director Taylor Fielding (pictured) has officially launched TFM Digital. TFM Digital is a specialist media agency based in Newstead which primarily provides media buying services, and strategy development, to businesses chiefly, but not exclusively, within the franchise sector. Prior to the launch of TFM Digital, Fielding spent […]
Judging by the hangovers in the B&T office today you can count yourself damn lucky we even managed this photo thingy.
Launch marketing specialists Five by Five Global have been appointed by FutureFeed to develop their brand, international certification trademark and go to market strategy. The innovative livestock feed ingredient developed by CSIRO, Meat and Livestock Australian and James Cook University uses a specific genus of seaweed, Asparagopsis, which significantly reduces methane emissions in ruminant livestock. […]
Andrew Knowles, partner and co-founder of the corporate communications consultancy Shoebridge Knowles Media Group (SKMG), has won the PR category in the 2021 B&T 30 Under 30 Awards. Knowles received the award at a ceremony in Sydney last night, claiming victory in a highly competitive field that included leading executives from some of Australia’s biggest […]
The AFL is delighted to welcome Therabody as its Official Recovery Partner of the 2021 Toyota AFL Premiership Season. Therabody’s industry-leading devices and research will be integrated into pre-match training and post-match recovery routines to help prevent injuries and help improve overall athletic performance. Therabody will also become the naming partner for the end-of-season AFL […]