Foxtel Media Announces Brand Partners For Cricket Season

Foxtel Media Announces Brand Partners For Cricket Season
B&T Magazine
By B&T Magazine



Foxtel Media has announced the 2019 – 2020 FOX CRICKET partners, revealing ten premier brands including Toyota, McDonalds, Harvey Norman, Bunnings, Alinta Energy, XXXX (LION), Bet365, ahm, Specsavers and Maytronics.

Eight of the partners have returned after the successful 2018-2019 season, with ahm and Specsavers joining the line-up for the first time this year. All partners will be executing integrations across FOX CRICKET’s digital and broadcast assets.

Foxtel will air every men’s Test Match, One-Day and T20 International played in Australia, every game of the Big Bash League, The Sheffield Shield Final and the Prime Minister’s Xl. Plus, every women’s international in Australia, the ICC Women’s T20 World Cup, 24 WBBL games and the Governor General’s Xl.

Foxtel Media sales and brand partnerships director Martin Medcraf, said: “We are thrilled to see so many of our key partners return to FOX CRICKET for another year and welcome ahm and Specsavers to the channel. The huge success of the channel last year has proven the strength of our integration model and the power of Fox Sports broadcasting.

“Our partners align to FOX CRICKET for one main reason, to be part of an innovative channel that connects with a highly engaged audience over an important period: summer. This year we have lots more broadcasting innovations up our sleeve to enhance, and not interrupt the viewing experience, and our partners have come on board to be part of our new advertising approach.”

FOX CRICKET also launched new Smash Factor technology today. Smash Factor will send bat data in real time from a sticker/sensor placed just below the bat handle via Bluetooth to a specialised box housed in the base of the stumps. It will provide information to commentators and viewers such as bat speed, launch angle and the power of shots.

FOX SPORTS head of television Steve Crawley, said: “We are stepping it up a notch this summer with plenty of innovations to ensure we analyse and deliver nuggets of insights to viewers that you can only get with FOX CRICKET. Plus, we will have the biggest line up of cricket led by the best commentary team with the most in-depth opinion, analysis and entertainment, all in the one place, on Foxtel.”

 




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