Major Brands Sign Up To Support Foodbank’s Food Fight Campaign

Major Brands Sign Up To Support Foodbank’s Food Fight Campaign

Hunger in Australia will be put front and centre with grocery shoppers in August when Foodbank again holds its national Food Fight campaign to raise vital food for people in need.

Iconic Australian food brands SPC, Ardmona, Helga’s, Vetta, Devondale, Primo, Sanitarium, NESCAFÉ, Flora, Continental and ‘Mount Franklin’ have each committed to providing a food or beverage donation to Foodbank when nominated Food Fight products are purchased at Woolworths supermarkets during August. In its first year last year, the campaign saw seven million serves of food donated setting a high target for the 2016 campaign to beat.

Hunger is a hidden crisis in Australia which one in six people experience at some point every year. Half of these, or two million Australians, seek food relief from a charity or community group, and a third of those seeking food relief are children. Each month Foodbank provides food for over half a million people but, despite this, 43,000 of those seeking help are turned away empty handed because demand outstrips supply.

Commenting on the Food Fight campaign, Foodbank Australia’s CEO Brianna Casey, said: “As Australians we subscribe to the belief of a fair go for all and at Foodbank we think that means being free from hunger. We can, and must, set our sights on achieving this goal.

“The Food Fight campaign provides us with an opportunity to raise awareness of the issue of hunger in Australia at the same time as securing additional food donations and providing our generous industry partners with much-deserved acknowledgement for their year-round support” she continued.

Woolworths is increasing its support for the campaign this year ensuring even more exposure in stores including prominent Food Fight point-of-sale material. With the help of GroupM, Australia’s leading media company, Foodbank has also secured significant support in the form of television and radio commercial as well as outdoor and print advertising.

In addition there will be high-profile PR activity Red Agency and the Havas Village which will entail a giant art installation in the form of an empty lunchbox popping up in cities around the country. The public will be asked to take pictures of the purple lunchbox and upload them to social media using #JoinFoodFight hashtag. For each upload an additional meal will be donated to Foodbank by the food partners. Those who can’t make it down to the lunchbox can still join the Food Fight by visiting www.foodbank.org.au and registering their support, which will also trigger a meal donation.

The Food Fight activation will visit the following locations on the corresponding dates:

Key Activity6am-6pm
Sydney Event (2 August)Brisbane Event (4 August)
Perth Event (8 August)Darwin Event (11 August)
Adelaide Event (15 August)Melbourne Event (18 August)
Hobart Event (22 August)

The Food Fight products can be found in Woolworths stores nationally (All participating brands and products may not be available in Woolworths Metro stores)




Please login with linkedin to comment

Latest News

Why Advertisers Cannot Overlook The Benefits Of Generative AI
  • Partner Content

Why Advertisers Cannot Overlook The Benefits Of Generative AI

The world of work is changing thanks to the advent of generative AI and the new tech is helping workers perform their jobs faster and better. At the same time, however, staff have never been so stretched with mundane tasks. This fact is something that Microsoft, in particular, is aware of with a recent study […]

Partner Content

by B&T Magazine

B&T Magazine
“He Cannot Die Without People Knowing What He’s Done”: Alan Jones Accused Of Indecently Assaulting Young Men
  • Media

“He Cannot Die Without People Knowing What He’s Done”: Alan Jones Accused Of Indecently Assaulting Young Men

Infamous radio personality and former Rugby Union and Rugby League coach Alan Jones has been accused of indecently assaulting young men – using his position of power to grope or inappropriately touch them without consent. Please note: This article discusses themes of sexual assault that may be distressing to some readers. In a significant investigation, […]

B&T TV – Jasmin Bedir On Why Trade Media Needs To “Drop The Shade”
  • B&T TV

B&T TV – Jasmin Bedir On Why Trade Media Needs To “Drop The Shade”

Innocean CEO Jasmin Bedir and B&T‘s Imposter-In-Chief found themselves both fighting some pretty serious battles this week on B&T. Industry legend Bedir, famed for being the brains (and fire) behind the F*ck The Cupcakes Movement, recently turned her attention to the dangers of anonymous comments on the website of trade rags. Whilst Bedir champions constructive […]

Taylor Swift Named Time’s Person Of The Year, Beating Out Putin, King Charles & Barbie!
  • Media

Taylor Swift Named Time’s Person Of The Year, Beating Out Putin, King Charles & Barbie!

Time magazine has named Taylor Swift as their Person of the Year for 2023. The 33-year-old singing phenomenon was called a “source of light” in a “divided world” by the magazine’s editors. The accolade goes to the person that Time deems to “who most shaped the headlines over the previous 12 months, for better or […]

by B&T Magazine

B&T Magazine
Stunning high angle aerial drone view of Balmoral Beach and Edwards Beach in the suburb of Mosman, Sydney, New South Wales, Australia. CBD, North Sydney and Chatswood in the background left to right.
  • Media

Petbarn & Greencross Vets Create Live Parasite Tracking Tool Via Howatson+Company

Petbarn and Greencross Vets have partnered with Howatson+Company to launch PetWatch, a digital tool that uses live data to make parasite threats across the nation visible for the very first time. In Australia, up to 100,000 pets every year are affected by paralysis ticks, while thousands more suffer from other deadly parasites like heartworm and […]

Icon Agency Nabs Michael Knox From Think HQ
  • Advertising

Icon Agency Nabs Michael Knox From Think HQ

Following a period of rapid growth, independent Icon Agency has announced the appointment of Michael Knox (lead image) as executive creative director as part of its ongoing commitment to creativity and refreshed brand positioning. In this newly created position, Knox will oversee the creative output across the whole agency. Icon’s group managing director, Joanne Painter, […]

DBC2 Appoints Jason Fisher To Newly Created Role Of CEO
  • Marketing

DBC2 Appoints Jason Fisher To Newly Created Role Of CEO

Following a period of significant client growth, leading auto marketing agency, DBC2 has appointed Jason Fisher (lead image) to the newly created role of CEO. The appointment is part of DBC2’s long term growth strategy ahead of the agency announcing a brand refresh and expanded proposition in early-2024. As a new shareholder of the business, […]

ACCC To Crackdown On Influencers & Businesses For Misleading Advertising & Dodgy Reviews
  • Marketing

ACCC To Crackdown On Influencers & Businesses For Misleading Advertising & Dodgy Reviews

The ACCC has provided an update on the next steps in its ongoing work to scrutinise misleading online reviews and influencer endorsements. Two short reports, outline details of the findings of the ACCC’s recent internet sweeps of social media influencers and online reviews. “The next steps in our continuing scrutiny of these important parts of […]

Three New Hires At Amplify
  • Marketing

Three New Hires At Amplify

Extra pressure on Amplify's Nescafé Blend 43 catering tin today with the arrival of three new recruits.

Troye Sivan Named GQ Australia’s Man Of The Year
  • Media

Troye Sivan Named GQ Australia’s Man Of The Year

GQ Australia has celebrated the 15th GQ Men of the Year Awards in association with BOSS. Fifteen awards were presented last night at a black-tie event at Bondi Pavilion ahead of the special GQ Men of the Year collector’s edition magazine being released exclusively inside The Australian on Friday December 8. The GQ Men of […]

Indy Clinton, The Matildas & Fitzroy Garage Party Honoured At 2023 TikTok Awards
  • Media

Indy Clinton, The Matildas & Fitzroy Garage Party Honoured At 2023 TikTok Awards

Last night, Sydney’s Hordern Pavilion played host to the 2023 TikTok Awards in front of 1,500 celebrities, VIPs and creators. Ten awards were handed out at the event hosted by television presenter and former AFL player Tony Armstrong, media personality Abbie Chatfield and last year’s Creator of the Year, Kat Clark. The top title of […]

Digital Advertising Excellence: A Blueprint For Maximum Engagement & Sustainability
  • Partner Content

Digital Advertising Excellence: A Blueprint For Maximum Engagement & Sustainability

The intersection of sustainability and attention in advertising is crucial, says PubMatic’s regional director ANZ, James Young. Eliminating ads that fail to capture consumers’ attention not only reduces wasted spending but also minimises unnecessary emissions arising from those ineffective impressions. Let’s explore some strategies advertisers can adopt to enhance digital advertising for both attention and […]

Partner Content

by B&T Magazine

B&T Magazine
Boomtown’s Final Masterclass Of 2023 Attended By Almost 100 Media Reps
  • Media

Boomtown’s Final Masterclass Of 2023 Attended By Almost 100 Media Reps

Don’t treat regional media as a charity, but a real growth opportunity: That’s the message from Boomtown’s final masterclass of 2023, attended by almost 100 media industry representatives from across the nation. The masterclass was part of a series of educational sessions, delivered by Boomtown, the media collective championing advertising in regional Australia. The sessions […]

a data analyst using technology AI for working tool for data analysis Chatbot Chat with AI, using technology smart robot AI, artificial intelligence to generate something or Help solve work problems.
  • Advertising

Introducing Yahoo Blueprint: A New AI-powered Suite For Better Ad Performance & Optimisation

Yahoo Advertising has launched Yahoo Blueprint, a central AI suite that powers performance-based solutions within the Yahoo DSP. Fuelled by over 335 million logged in Yahoo users globally, Yahoo Blueprint enhances decisioning, makes AI more accessible, and serves as a results-driven guide throughout the campaign lifecycle to deliver better outcomes for advertisers. This new AI […]

Publicis Sapient Announces Launch Of PS Hummingbird, Expanding Its Generative AI And Cloud Capabilities With Microsoft
  • Technology

Publicis Sapient Announces Launch Of PS Hummingbird, Expanding Its Generative AI And Cloud Capabilities With Microsoft

Publicis Sapient, a digital business transformation company, today announced the launch of a new joint venture with Tquila called PS Hummingbird. Lead image: Nigel Vaz CEO of Publicis Sapient The partnership with Tquila, with whom Publicis Sapient has collaborated on several other ventures, will extend Publicis Sapient’s generative AI offerings powered by Microsoft Azure, Microsoft […]