Hunger in Australia will be put front and centre with grocery shoppers in August when Foodbank again holds its national Food Fight campaign to raise vital food for people in need.
Iconic Australian food brands SPC, Ardmona, Helga’s, Vetta, Devondale, Primo, Sanitarium, NESCAFÉ, Flora, Continental and ‘Mount Franklin’ have each committed to providing a food or beverage donation to Foodbank when nominated Food Fight products are purchased at Woolworths supermarkets during August. In its first year last year, the campaign saw seven million serves of food donated setting a high target for the 2016 campaign to beat.
Hunger is a hidden crisis in Australia which one in six people experience at some point every year. Half of these, or two million Australians, seek food relief from a charity or community group, and a third of those seeking food relief are children. Each month Foodbank provides food for over half a million people but, despite this, 43,000 of those seeking help are turned away empty handed because demand outstrips supply.
Commenting on the Food Fight campaign, Foodbank Australia’s CEO Brianna Casey, said: “As Australians we subscribe to the belief of a fair go for all and at Foodbank we think that means being free from hunger. We can, and must, set our sights on achieving this goal.
“The Food Fight campaign provides us with an opportunity to raise awareness of the issue of hunger in Australia at the same time as securing additional food donations and providing our generous industry partners with much-deserved acknowledgement for their year-round support” she continued.
Woolworths is increasing its support for the campaign this year ensuring even more exposure in stores including prominent Food Fight point-of-sale material. With the help of GroupM, Australia’s leading media company, Foodbank has also secured significant support in the form of television and radio commercial as well as outdoor and print advertising.
In addition there will be high-profile PR activity Red Agency and the Havas Village which will entail a giant art installation in the form of an empty lunchbox popping up in cities around the country. The public will be asked to take pictures of the purple lunchbox and upload them to social media using #JoinFoodFight hashtag. For each upload an additional meal will be donated to Foodbank by the food partners. Those who can’t make it down to the lunchbox can still join the Food Fight by visiting www.foodbank.org.au and registering their support, which will also trigger a meal donation.
The Food Fight activation will visit the following locations on the corresponding dates:
|Sydney Event (2 August)||Brisbane Event (4 August)|
|Perth Event (8 August)||Darwin Event (11 August)|
|Adelaide Event (15 August)||Melbourne Event (18 August)|
|Hobart Event (22 August)|
The Food Fight products can be found in Woolworths stores nationally (All participating brands and products may not be available in Woolworths Metro stores)
Please login with linkedin to comment
Suzzanne Laidlaw (pictured below) is an internationally accredited business coach, global leader in business planning and author of the new book, “What’s Your Plan?”. In this guest post, Laidlaw argues that examining your competitors might be just as important for post COVID-19 success as examining your own… The industries around you are always changing, new […]
SBS has appointed George Savvides AM as the new SBS Chair, as announced by the Minister for Communications, Cyber Safety and the Arts for Communications, Paul Fletcher MP, today. SBS Managing Director, James Taylor; said: “On behalf of the Board and SBS, I’d like to congratulate George on his appointment. Since being appointed as Deputy […]
Tasmania’s Hobart-based Mercury has decided to rearrange the Australian map by moving itself onto the mainland and pushing Victoria off. As Victoria’s rise in COVID-19 cases continues, the Tassie newspaper decided to take matters into its own hands and physically banish the state, placing Tasmania between South Australia and NSW instead. Rivalry between Australian states […]
QUT’s long-term partner BCM has developed brand and student recruitment campaigns for the university for the past 19 years, featuring real student stories about their QUT experiences and real-world success as graduates. But what makes this year different? To reflect QUT’s vision for 2020, BCM has revisited the ‘classic’ QUT graduate success story formula, but […]
To coincide with the launch of Seven’s Big Brother, creative performance company Kargo has announced the findings of its launch campaign for the program, utilizing the advertising industry’s only mobile, 100% share of voice Branded Takeover solution. Working with a variety of publishers, Channel 7 harnessed Kargo’s Branded Takeover campaign during promotion for the new […]