News Corp Australia’s managing director, food and travel Fiona Nilsson has announced the launch of a new suite of shoppable integrations and media.
Food Corp—News Corp’s food media network—has created three new opportunities for clients to convert online grocery shoppers as they consume content on delicious., Australia’s Best Recipes, and Kidspot Kitchen.
- Shoppable Media Links: These will enable commercial content to be instantly shoppable in environments outside of the three sites. A user can see a recipe created with on Facebook and then be able to click a link to add the recipe ingredients directly to their shopping basket list. Links can be used on all social platforms, YouTube and QR codes in print
- Sponsored Suggestion Module: an ad unit promoting specific products and price, linked contextually to recipes. This unit will follow the user into the shopping list and basket list to create additional opportunity to convert. It can be targeted by cuisine, ingredients, technique, or any number of other attributes, and
- Shoppable Social Display: This is an evolution of Food Corp’s amplification product. When targeting a commercial video post across the Food Corp network, there is now the ability to create an instant ‘Shop Now’ button to add single ingredients or the full recipe straight to the users shopping basket.
“The launch of our new shoppable media platform today means that our entire food network is now shoppable, making the consumer experience easier and even more effective for our advertisers,” Nilsson said in a statement.
“We are giving consumers the power to plan and shop wherever they engage with content across all of our on and off network channels, and enabling our clients to turn inspiration and awareness into action, with food content instantly shoppable via social media, video, display, print and more.”
Food Corp unveils food trends for 2021
Everyday 80 million data points are generated by the 6.8 million Australians who connect with News Corp Australia’s network of food brands, providing real-time information on what Australian’s are planning, shopping, cooking and sharing in food.
This data is then analysed by the company’s senior editorial food experts to predict the trends that will shape the coming season, turning data into actionable insights.
Alongside the launch of a new shoppable media platform, Food Corp has released its key Autumn/Winter 2021 season trends.
The first of four trends identified by Food Corp includes a rise in retro ingredients and recipes, like golden syrup, condensed milk, rice pudding and the meat pie.
Unsurprising to those who had a crack at a sourdough culture during a coronavirus lockdown, cooking from scratch has hit the mainstream, Food Corp noted, with homemade pastas proving popular.
In addition, consumers are looking for simple recipes, which has sparked a rise in the ‘one pot, one pan’ phenomenon, extending to ‘one bowl’ and ‘one tray’ recipes, like the five ingredient chicken and mushroom pasta bake.
Furthermore, alongside a desire to fulfil the need to travel, there is a growing desire to consume more international foods, Food Corp said.
According to Food Corp: “Consumers aren’t only experiencing travel from the comfort of their own home as a form of entertainment, but they are also engaging with this content to be inspired to recreate those international experiences, with global soups and curries a standout here.”
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