Eyewear brand Quay will launch its first TV campaign tonight on home shores with a national campaign created with Advertising Advantage.
The brand response TVC was produced and edited by Advertising Advantage (ADAD), to drive brand awareness as well as sales, with sunnies and blue light glasses starting at $60.
The agency is also responsible for the media buy for ‘Stay Shady’ which will air first on national TV.
The spot, which features a variety of models, illustrates how the affordable fashion frames are made to fit any face shape.
Launching tonight with a 20 per cent deal for two pairs of glasses, there will be a special revamped offer ahead of Black Friday in the coming weeks, as Quay looks to grow the fanbase in its home market.
Quay senior director of sales, marketing and operations APAC, Michele Fitzgerald said: “We wanted a partner who was going to match the attitude of our designs.
“In Advertising Advantage we’ve found a team with experience in this category, who can create an impactful ad that will resonate with the Australian consumer.
“The team has a clear platform to measure success and we’re excited to be launching our first TVC in Australia.”
Advertising Advantage creative director, Chris Spanos said: “Quay has amassed a loyal following and we wanted to speak to them, as well as reach new audiences.
“We’ve heroed the unique designs through aspirational visuals and used clear prompts to take action.
“The viewer is left intrigued to find out more.”
Quay joins a portfolio of fast fashion brands that ADAD has already successfully introduced to TV in Australia including BooHoo, Pretty Little Thing and Nasty Gal.
Quay global account director, Tracey Gabriel added: “Quay represents the best of an Aussie success story.
“Online fame through organic growth both here and abroad as well as a quality product to market.
“Our experience in the sector combined with a proven attribution model, provides Quay a known platform for short-term ROI and long term brand position.”
As part of its influencer collaboration series, Quay recently launched a celebrity partnership with model Chrissy Teigen, with a fun spin on the pronunciation of the brand name.
There’s also a collaboration with Jennifer Lopez launching 14 November 2019.