The first day of the 2021 summer has been coined ‘World Zooper Dooper Day’, in a bid to entrench the frozen sweet within the culture of the Australian summer.
Fans are invited to join in the celebrations on 1 December to honour the humble Zooper Dooper, a treat owned by multinational conglomerate Lion Dairy & Drinks.
“The little icy treat with the big personality is synonymous with summer, like snags on the barbie, or a line of zinc across your nose before a game of beach cricket,” Lion writes in a statement.
“It’s an Aussie summer icon and it’s about to take centre stage with a day named in its honour.”
The inaugural World Zooper Dooper Day which falls on, appropriately, the first day of the Aussie summer, is an opportunity for fans to kick back and reminisce on summers’ past, sharing their stories with friends and family over their favourite icy treat.
Lion Dairy & Drinks managing director Kathy Karabatsas encouraged fans to cut the top off their favourite flavour of Zooper Dooper on 1 December and share a photo to bring a little brightness to social media feeds after a tough year.
“Zooper Dooper is all about nostalgic summer fun enjoyed with family and friends, and that is what is at the heart of our brand,” Karabatsas said.
“This year has been a year like no other and we could all use a little fun right now so why not ring in Summer with your favourite flavoured icy treat.
“Zooper Dooper has been a refreshing way for Aussies to cool off when temperatures rise since the 1970s, and I think it’s time we see it take its rightful place as an official treat of Aussie summers.”
As well as the original Zooper Dooper offering that Lion claims “has so many loyal fans”, the brand introduced a No Sugar option which is available in the same great flavour, giving consumers more options when choosing any icy treat.
Fans are asked to share their World Zooper Dooper Day photos on Facebook or Instagram, including the hashtags #worldzooperdooperday #firstdayofsummer
In other Zooper Dooper news, the company revealed it has again partnered with The Melbourne Stars for a refreshing summer of cricket.
Zooper Dooper is the official refreshment partner of the WBBL and BBL squads. You will see the branding across player dugouts, water bottles and eskies on the ground.
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