The Monkeys, BMF, Leo’s And Whybin Clean Up In Effies Finalist List!

The Monkeys, BMF, Leo’s And Whybin Clean Up In Effies Finalist List!

The finalists list for the Effies – awarding the most effective campaigns for the past year – has been revealed, with a number of high profile agencies in the running for the top gongs.

The Monkeys received the highest nominations overall, at 11. Leo Burnett and BMF both got eight nominations, and Whbin\TBWA received seven nominations. A heap of other agencies have also been shortlisted; Cummins&Partner, J. Walter Thompso, The General Stor, Mr Wolf, Meerkats Brand Leadership Company, Affinity, DDB, Clemenger BBDO, M&C Saatchi, Y&R Group, Ensemble, The Brand Agency, Grey Group, McCann, Saatchi & Saatchi, Red Planet, VML, Ogilvy, KWP Advertising, 303MullenLowe, The Royals, Atomic212, Blue Hive and Gyro.

Effies chairman Anthony Freedman said: “Congratulations to all of our finalists – each of these cases have demonstrated great results against challenging goals – an impressive achievement! The next round will be what distinguishes great from outstanding. Good luck in the next phase!”

Chairman of judges, Colin Wilson-Brown, added: “I’d like to thank the first round judges for their time, insights and scrutiny. To see such a high number of finalists progress sends a strong message around the value of the work being delivered by our industry.

“The next round takes that further, with cases and results assessed by panels of senior marketers, providing a client perspective on how agency work is driving business performance.”

The Effies Finalists

AgencyCategoryAdvertiserEntry Title
The MonkeysA. Retail/EtailMetcash / IGAIGA’s War of Independence
BMFA. Retail/EtailALDI AustraliaThe Christmas campaign that was so effective, we had to pull it off air.
BMFA. Retail/EtailALDI AustraliaOn for the Retail Brave: Converting the Haters
The General StoreA. Retail/EtailSupercheap AutoThe Engine Oil Category: Driving Performance
The MonkeysB. Food, Confectionery & SnacksMeat & Livestock AustraliaOperation Boomerang
The MonkeysB. Food, Confectionery & SnacksMetcash / IGAIGA’s War of Independence
BMFB. Food, Confectionery & SnacksMeat & Livestock AustraliaTurning the Corner on a Forty Year Decline
Meerkats Brand Leadership CompanyB. Food, Confectionery & SnacksBrownes DairyDon’t Lie to Your Mum: How honesty turned the tide for Brownes Yoghurt
Leo Burnett MelbourneB. Food, Confectionery & SnacksSPC Ardmona#MyFamilyCan
Mr WolfC. BeveragesTaylors WinesHow cooling things down can heat things up
The MonkeysD. Other Consumer GoodsBlackmoresThe power of knowledge: How an 80-year-old reclaimed thought leadership
AFFINITYD. Other Consumer GoodsNarellan PoolsDiving into Data for Narellan Pools
DDB SydneyD. Other Consumer GoodsVolkswagen Commercial Vehicles AustraliaThe Naked Ute
Leo Burnett MelbourneD. Other Consumer GoodsHonda AustraliaHonda HR-V: Dream Run
Clemenger BBDO MelbourneD. Other Consumer GoodsA Daimler Company (Mercedes-Benz)Mercedes-Benz Repurchase Reminder
Leo Burnett SydneyD. Other Consumer GoodsSamsung Electronics AustraliaSamsung Galaxy Tab S2: A data love story
The MonkeysE. Health and WellbeingBlackmoresThe power of knowledge: How an 80-year-old reclaimed thought leadership
BMFE. Health and WellbeingWeight Watchers AustraliaWeight Watchers – The Plus Side of Living Bigger
Cummins&PartnersE. Health and WellbeingNational Home Doctor ServiceHow Advertising Helped to Stabilise Australia’s Emergency Departments
Whybin\TBWA Group MelbourneF. Financial ServicesANZPush for an Equal Future
Whybin\TBWA Group MelbourneF. Financial ServicesANZOwning the First Job Trigger
Whybin\TBWA SydneyF. Financial ServicesRabo DirectShonky Savers
M&CSAATCHIF. Financial ServicesCommBankGetting institution-averse Millennials to choose Australia’s biggest bank.
M&CSAATCHIF. Financial ServicesCommBankHow the surprisingly simple made CBA a credible business player.
Y&R Group SydneyG. Other ServicesNRMARoadside Assist Moments Campaign
AFFINITYH. Travel, Leisure & MediaNarellan PoolsDiving into Data for Narellan Pools
EnsembleH. Travel, Leisure & MediaAustralian Grand Prix CorporationPhil Island invites motorcycling fans to”come home” to the MotoGP
J.Walter ThompsonI. GovernmentNSW Rural Fire ServiceFrom Apathy to Action
The Brand AgencyI. GovernmentWater CorporationDrop 2: How one small action helped a city save water
J.Walter ThompsonJ. Not For Profit & Cause Related MarketingNSW Rural Fire ServiceFrom Apathy to Action
Grey MelbourneJ. Not For Profit & Cause Related MarketingMS Limited AustraliaThis Bike Has Multiple Sclerosis.
Cummins and PartnersJ. Not For Profit & Cause Related MarketingAustralian Red Cross Blood ServiceThe Best Biscuit
J. Walter Thompson MelbourneJ. Not For Profit & Cause Related MarketingBeyondblueIt’s not you, it’s your brain: encouraging young people to seek support for mental illness
McCann MelbourneJ. Not For Profit & Cause Related MarketingSeeing Eye Dogs Australia (Vision Australia)Free Puppies Forever
Meerkats Brand Leadership CompanyK. Best State CampaignBrownes DairyDon’t Lie to Your Mum: How honesty turned the tide for Brownes Yoghurt
Saatchi & SaatchiK. Best State CampaignBankSAHow a piping shrike helped BankSA to find its voice
Y&R Group SydneyK. Best State CampaignNRMARoadside Assist Moments Campaign
J.Walter ThompsonK. Best State CampaignNSW Rural Fire ServiceFrom Apathy to Action
Whybin\TBWA Group MelbourneL. PR-led CampaignANZPush for an Equal Future
The MonkeysM. Return on InvestmentBlackmoresThe power of knowledge: How an 80-year-old reclaimed thought leadership
Red PlanetM. Return on InvestmentQantasTurning retail conventions on their head for the Qantas Wanderlust sale
AFFINITYM. Return on InvestmentNarellan PoolsDiving into Data for Narellan Pools
VML AustraliaM. Return on InvestmentRip CurlRip Curl Search GPS
Ogilvy SydneyN. Long Term EffectsTransport for New South WalesThe crazy ideas that helped save lives
KWP Advertising Pty LtdN. Long Term EffectsSouth Australian Tourism CommissionBarossa. Be Consumed.
The MonkeysO. Short Term EffectsMeat & Livestock AustraliaOperation Boomerang
Clemenger BBDO MelbourneO. Short Term EffectsMyerMyer Wonderful Hold Music
BMFO. Short Term EffectsALDI AustraliaThe Christmas campaign that was so effective, we had to pull it off air.
Whybin\TBWA Group MelbourneO. Short Term EffectsANZA Bank Fit For A Queen
The General StoreO. Short Term EffectsSupercheap AutoThe Engine Oil Category: Driving Performance
VML AustraliaP. Most Original ThinkingRip CurlRip Curl Search GPS
Clemenger BBDO MelbourneP. Most Original ThinkingMyerMyer Wonderful Hold Music
The MonkeysP. Most Original ThinkingMeat & Livestock AustraliaOperation Boomerang
Whybin\TBWA Group MelbourneP. Most Original ThinkingANZPush for an Equal Future
Leo Burnett MelbourneP. Most Original ThinkingSPC Ardmona#MyFamilyCan
303 MullenLoweP. Most Original ThinkingBudget DirectCaptain Risky
DDB SydneyP. Most Original ThinkingVolkswagen Commercial Vehicles AustraliaThe Naked Ute
Grey MelbourneP. Most Original ThinkingMS Limited AustraliaThis Bike Has Multiple Sclerosis.
The MonkeysP. Most Original ThinkingMetcash / IGAIGA’s War of Independence
DDB SydneyP. Most Original ThinkingMcDonald’s AustraliaHow Very UnMcDonald’s
The RoyalsP. Most Original ThinkingDeakin UniveristyHow creating mischief and mayhem led to accelerated campaign engagement and reduced stress levels amongst an audience of “freaked out” and anxious year 12 students.
DDB SydneyQ. New Product or ServiceMcDonald’s AustraliaHow Very UnMcDonald’s
Atomic 212° GroupQ. New Product or ServiceDouble RoboticsLucy the Robot
Leo Burnett SydneyQ. New Product or ServiceSamsung Electronics AustraliaSamsung Galaxy Tab S2: A data love story
Blue HiveQ. New Product or ServiceFord Motor CompanyHow to plug the leaky bucket
gyroQ. New Product or ServiceUSG BoralNext Generation
DDBQ. New Product or ServiceWestpacCulture eats category for breakfast
J. Walter Thompson MelbourneR. Small BudgetBeyondblueIt’s not you, it’s your brain: encouraging young people to seek support for mental illness
J. Walter ThompsonR. Small BudgetWA Police UnionHow a social experiment shaped the political discourse
Leo Burnett MelbourneR. Small BudgetSPC Ardmona#MyFamilyCan
AFFINITYS. Digitally Led IdeasNarellan PoolsDiving into Data for Narellan Pools
VML AustraliaS. Digitally Led IdeasRip CurlRip Curl Search GPS
J. Walter Thompson MelbourneT. Insight & Strategic ThinkingBeyondblueIt’s not you, it’s your brain: encouraging young people to seek support for mental illness
The MonkeysT. Insight & Strategic ThinkingMetcash / IGAIGA’s War of Independence
The MonkeysT. Insight & Strategic ThinkingBlackmoresThe power of knowledge: How an 80-year-old reclaimed thought leadership
cummins&partnersT. Insight & Strategic ThinkingAustralian Red Cross Blood ServiceAustralia’s Best Tasting Biscuit
J.Walter ThompsonT. Insight & Strategic ThinkingNSW Rural Fire ServiceFrom Apathy to Action
BMFT. Insight & Strategic ThinkingALDI AustraliaOn for the Retail Brave: Converting the Haters
Leo Burnett SydneyT. Insight & Strategic ThinkingMcCafe, McDonald’s AustraliaSpilling the Beans: How to Win in Coffee Without Changing What’s in the Cup
Whybin\TBWA Group MelbourneT. Insight & Strategic ThinkingANZPush for an Equal Future
Clemenger BBDO MelbourneT. Insight & Strategic ThinkingNational Australia Bank (NAB)NAB Velocity
DDB SydneyT. Insight & Strategic ThinkingMcDonald’s AustraliaHow Very UnMcDonald’s
Leo Burnett MelbourneT. Insight & Strategic ThinkingHonda AustraliaHonda HR-V: Dream Run
BMFT. Insight & Strategic ThinkingSportsbetThe Idea That Cost Sportsbet Millions
Y&R Group SydneyT. Insight & Strategic ThinkingNRMARoadside Assist Moments Campaign
AFFINITYT. Insight & Strategic ThinkingNarellan PoolsDiving into Data for Narellan Pools
BMFU. On-line BrandsSportsbetThe Idea That Cost Sportsbet Millions
Leo Burnett SydneyV. Use of DataSamsung Electronics AustraliaSamsung Galaxy Tab S2: A data love story
AFFINITYV. Use of DataNarellan PoolsDiving into Data for Narellan Pools
Red PlanetV. Use of DataQantasTurning retail conventions on their head for the Qantas Wanderlust sale
McCann MelbourneV. Use of DataMelbourne International Film FestivalThe Emotional Trailers
Clemenger BBDO MelbourneV. Use of DataA Daimler Company (Mercedes-Benz)Mercedes-Benz Repurchase Reminder

 

A previous version of this article only included half the entries. It’s been updated with all the finalists.




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