Fiji Water Girl Is Suing Fiji Water

Fiji Water Girl Is Suing Fiji Water
SHARE
THIS



In a hollywood-style turn of events, the unlikely star of this year’s Golden Globes,the Fiji Water girl, is suing Fiji Water for featuring her in an “unauthorised” marketing campaign.

Model Kelleth Cuthbert has taken legal action against Fiji Water Company and The Wonderful Company saying it created an unauthorised marketing campaign using her image without her permission.

Cuthbert made global headlines at last month’s Golden Globes after she photobombed unsuspecting celebrities on the red carpet while working as a promo model for Fiji Water.

To take advantage of the hype surrounding Cuthbert’s popularity at the Golden Globes, Fiji Water commenced an in-store campaign using her image in a cardboard cutout rolled out in American supermarkets.

Cuthbert claimed the brand approached her to sign off on the campaign, however she declined to take part.

While Cuthbert picked up work promoting dog food as well as a cameo on The Bold and the Beautiful following her Golden Globes fame, the relationship between her and Fiji Water became turbulent when the company began using her images without her permission.

Cuthbert also alleged Fiji Water tried to pressure her into signing a fake document authorising the use of her image.

A Fiji Water spokesperson said: “This lawsuit is frivolous and entirely without merit.

“After the Golden Globes social media moment, we negotiated a generous agreement with Ms Cuthbert that she blatantly violated.

“We are confident that we will prevail in court. Throughout our history, we have had a sterling reputation working with talent”.

 

Please login with linkedin to comment

Fiji Water kelleth cuthbert

Latest News

Dairy Australia Launches Latest “Buy. Support. Enjoy Aussie Dairy” Via Elmwood
  • Campaigns

Dairy Australia Launches Latest “Buy. Support. Enjoy Aussie Dairy” Via Elmwood

The latest instalment of Dairy Australia’s “Buy. Support. Enjoy Aussie Dairy,” campaign has launched via elmwood. The ad aims to highlight the health benefits of getting your daily dose of dairy while also supporting local farmers and communities. The new Enjoy phase of the Dairy Australia campaign follows on from the initial scene-setting campaign, (around […]

Retired Marketing Man Andrew Piccoli Speaks About His Children’s Book ‘Dexter The Dahu’
  • Marketing

Retired Marketing Man Andrew Piccoli Speaks About His Children’s Book ‘Dexter The Dahu’

Andrew Piccoli spent his career overseeing some of Australia’s most memorable ad campaigns. Now, he has turned his attention to a particular area of passion: children’s literature. Now retired, Piccoli spent the COVID-19 lockdown writing the story of Dexter the Dahu for children aged between five and nine. He has donated a copy of the charming […]

A Clearer Lens: Restoring Trust In Out Of Home Measurement
  • Opinion

A Clearer Lens: Restoring Trust In Out Of Home Measurement

Outdated and modelled legacy measurement metrics being used by OOH companies have hindered confidence in the channel. Robin Arnold [pictured], Chief Technology Officer for LENS Technology & Analytics explores the few hero systems emerging to bring trust back to the channel. What do marketers really want? It’s a hard, nuanced question that has many answers. […]

Opinion

by B&T Magazine

B&T Magazine