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Reading: Fiftyfive5 And GalKal Announce New Brand Identity
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B&T > Media > Fiftyfive5 And GalKal Announce New Brand Identity
Media

Fiftyfive5 And GalKal Announce New Brand Identity

Staff Writers
Published on: 16th December 2019 at 2:14 PM
Staff Writers
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Fiftyfive5 and GalKal announced news of their merger 12 months ago. Today, Fiftyfive5 announced that the group will – from January 2020 – operate as one business under the Fiftyfive5 brand name.

The integrated business is marking this exciting new phase with an evolved brand identity which leverages the distinctive assets of both brands – the Fiftyfive5 name – and the principles that lie behind it – and the boldness and creativity of the GalKal identity.

“Finally being in the same offices, in all four of our geographies and under the one identity is the green light to truly realise the benefits that result from the combined business. For our clients, this means access to enhanced capability, broader geographic reach and deeper, more specialised expertise. And, for our team, the opportunity to progress, to work across a wider range of categories, projects and geographies,” said Fiftyfive5 managing partner Mark Sundquist.

Fiftyfive5 partners Karen Phillips, Mark Sundquist, Darren Kemp and Brent Wallace all remain in their leadership positions within the new organizational structure.

The Sydney teams will co-locate in the newly extended Fiftyfive5 Bay Street premises as of January 2020.

 

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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