Fiftyfive5 Expands Its Melbourne Team

Fiftyfive5 Expands Its Melbourne Team
SHARE
THIS



Since the integration of GALKAL and Fiftyfive5 late last year, Fiftyfive5 has appointed directors, Kristy Richards and Matt Pearce, to lead the Melbourne business.

Richards brings a wealth of agency and client-side experience and expertise in consumer and cultural insight driven strategy. After 10 years at Added Value, 5 at The Lab and having worked in a multitude of sectors, companies, countries and cultures, Richards further strengthens the senior team at Fiftyfive5, and with Pearce, will drive the Melbourne office growth.

Richards said: ‘It’s an exciting time in research with clients wanting to fuse traditional and emergent research techniques to find new, nimble, commercially pragmatic ways to unlock growth.

“I’m looking forward to working with the team at Fiftyfive5 to create sharper, faster ways of using research and insight to inform strategy and optimise in-market execution.”

Previously, Pearce was Clemenger BBDO Melbourne planning director at, where he was instrumental in pushing the agency to Number 1 in the world at Cannes and D&AD in 2017, and prior to that, worked at GALKAL and TLE. He brings over a decade of know-how to the team, specialising in behaviour, brand and category strategy and has worked across a range of iconic businesses and brands, including Mars, CUB, TAC, beyond blue, ahm, and DrinkWise.

Pearce said: “If working at a creative agency has taught me anything, it’s the power of a precise story that can move individuals or businesses forward. I’m pumped to fuse that precision with a deep understanding of the consumer.”

Alongside the new directors, we have further enhanced the qual, quant and consulting capability with the recent hires Matthew Scott, Thomas Barbera and Charlie Rose Mitton.

“With Tom, Charlie and Matt joining Anna, Deepshikha, Jemimah & Laura we have some of the best research talent in Melbourne which is already translating to strong growth for the business,” said Richards.

 

Please login with linkedin to comment

Fiftyfive5 Melbourne

Latest News

Mindshare Appointed To Handle Analytics & Advanced Modelling Business For NAB
  • Media

Mindshare Appointed To Handle Analytics & Advanced Modelling Business For NAB

Mindshare has announced NAB has appointed the agency to handle its Advanced Advertising Analytics and Media Mix Modelling following a competitive pitch. The appointment marks a significant move to enhance NAB’s existing ad analytics and modelling capabilities, to drive greater results and make stronger data driven decisions. Mindshare has held the main media account for […]

Rectangle Fatigue: Apple & The Curse Of Great Design
  • Opinion

Rectangle Fatigue: Apple & The Curse Of Great Design

Tomas Haffenden (pictured below) is a futurist at VERSA. In this guest post, he says it’s hard not to look enviously at Apple’s product line-up and marvel at numerous examples of category-defining industrial design. However, when you lead the pack and create a near-perfect first-generation device, where do you go next? It is hard not […]

Opinion

by B&T Magazine

B&T Magazine
MediaCom Case Studies: Why 2020 Was The Year Of Programmatic Outdoor
  • Media

MediaCom Case Studies: Why 2020 Was The Year Of Programmatic Outdoor

From scepticism to dreaming – those were MediaCom’s initial thoughts when it were first told what Programmatic OOH (POOH) was going to look like in the future – and sometimes it still feels a long way away. However, over the last 18 months MediaCom have been on a ground-breaking journey, pioneering not only the Australian […]

Matthew McConaughey Chats With Local Legends In Latest Wild Turkey ‘With Thanks’ Initiative
  • Campaigns

Matthew McConaughey Chats With Local Legends In Latest Wild Turkey ‘With Thanks’ Initiative

Actor Matthew McConaughey is shining a light on Australian Local Legends, as part of Wild Turkey’s latest ‘Wild Turkey With Thanks’ initiative. In the latest phase of the ‘With Thanks’ platform, McConaughey, who is the creative director of Wild Turkey, chats with Aussies who have stood with conviction, supporting their environment and communities throughout the […]

by B&T Magazine

B&T Magazine
RACQ Highlights ‘Membership Model’ In Cultish New Campaign
  • Campaigns

RACQ Highlights ‘Membership Model’ In Cultish New Campaign

Queensland’s largest club, mutual insurer, bank and roadside assistance provider, RACQ, launched its new campaign on Sunday, shining a light on its membership model. It’s all smiles and verything is a little brighter when you’re an RACQ member, according to the company’s new campaign, ‘Membership makes all the difference’. It also revealed some of the […]

INNOCEAN Australia Makes Eight New Hires As Part Of Transformation
  • Media

INNOCEAN Australia Makes Eight New Hires As Part Of Transformation

INNOCEAN Australia has bolstered its team with new Executive Creative Director Wesley Hawes announcing his first creative appointments, plus the newly-created role of CX Director, bringing total new hires to eight as the agency continues its transformation.

SBS Reveals New Insight Host
  • Media

SBS Reveals New Insight Host

Kumi Taguchi set to host one of Australia's better current affair programs that, sadly, no one ever watches.

B&T Awards 2020 All The Winners Revealed!
  • Advertising
  • Campaigns
  • Marketing
  • Media

B&T Awards 2020 All The Winners Revealed!

A B&T Award is the industry equivalent of winning the pub's meat tray. It just won't make you any friends at BBQs.

by B&T Magazine

B&T Magazine