Fans Fury As Optus’ EPL Adventure Turns Into Horror ‘Own Goal’

Fans Fury As Optus’ EPL Adventure Turns Into Horror ‘Own Goal’
SHARE
THIS



When Optus snared the Aussie rights to the English Premier League from arch-rival in Foxtel last November it was hailed as a coup for the telco. Albeit it an expensive coup that cost $63 million a year for three years.

However, there was one glaring problem for Optus – it had the rights but not anywhere to broadcast it. It quickly did a deal with SBS and launched Optus TV on Fetch TV. It also pissed off fans who’d signed on to Foxtel in the belief the games would remain there and now had to sign-on to expensive Optus plans and change their telcos.

The coverage too has been slammed by fans who say the action is not live – as Optus claim – but there is a delay of up to a minute by the time Aussie fans get to see it

A delay of a minute doesn’t sound like much, but many EPL fans in Australia are English and Irish who live blog about games with likeminded fans in their home countries.

The Australian is today reporting that one disgruntled Sydney fan has taken Optus to the Australian Competition and Consumer Commission complaining that the telco’s claims that games were live were “false and misleading”.

The fan, a Mr David Feeney, told The Oz:“It just kills the enjoyment. My friends celebrate the goal that’s just been scored and I won’t see it on my screen for a whole minute. Sports have to be live, and Optus just doesn’t have the ability to deliver it live as ­advertised. I have to just sit on my own watching the game with no mates and no social media — you can’t talk to anyone during the game. I’m extremely ­frustrated.”

Optus has conceded there has been “teething problems” with its EPL rollout.

Please login with linkedin to comment

Advertising Standards Bureau Amobee Fetch TV Frontier Media millennial

Latest News

James Charles Has YouTube Channel Demonetised After Allegations He Sexted Minors
  • Technology

James Charles Has YouTube Channel Demonetised After Allegations He Sexted Minors

Beauty YouTuber James Charles has had his YouTube account demonetised after allegations surfaced that he sexted minors. Charles has more than 25.5 million subscribers on YouTube, where he gained popularity for his makeup videos. He is worth an estimated US$22 million. Since February, a number of boys under the age of 18 have accused Charles […]

by B&T Magazine

B&T Magazine
Purpose, Or Is It Porpoise?
  • Opinion

Purpose, Or Is It Porpoise?

In his latest guest post, B&T regular Robert Strohfeldt skewers marketers’ latest buzzword – purpose… I used to flick through the various newspapers cartoons each day – reckon it would be tough trying to create a cartoon each day, based on a major news story, that is both funny and insightful. Since the PC mob […]

Opinion

by B&T Magazine

B&T Magazine
MILO Cereal Launches ‘Beast Mode’ Campaign Via Connecting Plots
  • Campaigns

MILO Cereal Launches ‘Beast Mode’ Campaign Via Connecting Plots

MILO Cereal has launched its first major marketing campaign for its newly launched Protein cereal, via independent creative communications agency Connecting Plots. Building on MILO’s brand message of fuelling active kids, the new campaign platform, ‘Beast Mode – Activated’, evolves the master brand’s focus on team sports. This aims to celebrate how MILO Protein helps […]

Dear Internet – One Year On From COVID
  • Opinion

Dear Internet – One Year On From COVID

This columnist has thanked the internet for keeping us connected. The NBN fails to get a mention, unsurprisingly.

Opinion

by B&T Magazine

B&T Magazine
Flight Centre Unveils New Captains In First-ever Global Brand Campaign
  • Campaigns

Flight Centre Unveils New Captains In First-ever Global Brand Campaign

Flight Centre has unveiled a new look and a global brand campaign that poses a tongue-in-cheek challenge to Aussie travellers. The launch also marks the brand’s first global campaign across Australia, New Zealand, the UK, Canada and South Africa, highlighting Flight Centre’s collective travel expertise. Created by Flight Centre Australia’s in-house creative team, ‘There’s Nowhere […]

Facebook To Release Clubhouse Competitor
  • Technology

Facebook To Release Clubhouse Competitor

Facebook set to release a Clubhouse competitor. That's an audio-based social media app & nothing at all to do with golf.

by B&T Magazine

B&T Magazine