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Reading: Fairfax Subscribers Get Access To New York Times In New Partnership
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B&T > Media > Fairfax Subscribers Get Access To New York Times In New Partnership
Media

Fairfax Subscribers Get Access To New York Times In New Partnership

Staff Writers
Published on: 24th November 2014 at 9:49 AM
Staff Writers
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Fairfax Media and The New York Times have formed a collaboration which will see current subscribers of The Sydney Morning Herald and The Age offered six months of free, unlimited access to The New York Times website and some smartphone apps.

The offer supports Fairfax Media’s strategy to reward its loyal subscribers – both print and digital – with access to a different perspective on world events from The New York Times’ journalists and columnists.

As part of their paid subscription, current subscribers will have access to award-winning journalism and multimedia content from The New York Times for six months, which has an annual value of $US195.

This collaboration brings together two of the world’s most trusted and independent news brands. It also allows The New York Times to increase the reach and recognition of its global news coverage among Fairfax Media’s premium audience.

Fairfax Media’s Australian publishing media director of consumer marketing, Vicki Aristidopoulos said: “Our focus is on providing loyal customers with rewards linked to accessing the best in quality content, features and experiences. This collaboration, with an esteemed publication like The New York Times, perfectly illustrates the type of exclusive rewards on offer. You will see more and more of this in the year ahead.”

Stephen Dunbar-Johnson, president of international for The New York Times said: “The New York Times is dedicated to producing the world’s finest journalism and we are keen to extend our reach to new global audiences. We are delighted that Fairfax Media is providing its existing subscribers with a generous sampling of the unlimited access that our digital subscribers rely on every day.”

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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