Fairfax Subscribers Get Access To New York Times In New Partnership

Fairfax Subscribers Get Access To New York Times In New Partnership
B&T Magazine
By B&T Magazine



Fairfax Media and The New York Times have formed a collaboration which will see current subscribers of The Sydney Morning Herald and The Age offered six months of free, unlimited access to The New York Times website and some smartphone apps.

The offer supports Fairfax Media’s strategy to reward its loyal subscribers – both print and digital – with access to a different perspective on world events from The New York Times’ journalists and columnists.

As part of their paid subscription, current subscribers will have access to award-winning journalism and multimedia content from The New York Times for six months, which has an annual value of $US195.

This collaboration brings together two of the world’s most trusted and independent news brands. It also allows The New York Times to increase the reach and recognition of its global news coverage among Fairfax Media’s premium audience.

Fairfax Media’s Australian publishing media director of consumer marketing, Vicki Aristidopoulos said: “Our focus is on providing loyal customers with rewards linked to accessing the best in quality content, features and experiences. This collaboration, with an esteemed publication like The New York Times, perfectly illustrates the type of exclusive rewards on offer. You will see more and more of this in the year ahead.”

Stephen Dunbar-Johnson, president of international for The New York Times said: “The New York Times is dedicated to producing the world’s finest journalism and we are keen to extend our reach to new global audiences. We are delighted that Fairfax Media is providing its existing subscribers with a generous sampling of the unlimited access that our digital subscribers rely on every day.”




Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]