Facebook Provides More Clarity & Control For Brands
Facebook has announced it is taking action to provide more clarity and controls for advertisers.
The updates include:
Third-party verification
Facebook is seeking accreditation from the Media Ratings Council and set a timeline of 18 months to audit, review and accredit Facebook measurement across three key areas:
- first-party served ad impression reporting;
- third-party viewability partner integrations; and
- upon launch, Facebook’s new two-second video buying option.
To date, Facebook has 24 partners in its measurement system, such as Oracle Data Cloud, Nielsen, Kantar Millward Brown, as well as three partners measuring viewability – Moat, Integral Ad Science and comScore.
The social media giant is in the process of adding two new viewability partners, DoubleVerify and Meetrics. Facebook is also in active discussions with JICWEBS on DTSG (UK) and working with the AGF (Germany) to find a new solution to report reach across media.
New partnerships
Facebook is partnering closely with third parties such as DoubleVerify and Integral Ad Science to ensure the brand safety tools and controls it creates serves advertisers’ needs.
It’s also the process of joining the Trustworthy Accountability Group (TAG) ‘Certified Against Fraud’ program.
Brand safety and new advertising controls
In addition to Facebook’s set of new advertiser control initiatives, by the end of this year it will begin to offer pre-campaign lists (beginning roll-out to advertisers) and post-Ccampaign lists (beginning roll-out in the coming months)
Monetisation eligibility standards and content guidelines
Facebook is introducing monetisation standards for publishers and creators, which will help improve advertising quality in Ad Breaks, Instant Articles, Branded Content and Audience Network, and keep financially-motivated bad actors from profiting off the platform and its tools.
Please login with linkedin to comment
FacebookLatest News
“Looking To Move Straight In? This One Isn’t For You”: Wrecked House Real Estate Ad Goes Viral For Its Brutal Honesty
Real estate agents are known for being smooth talkers with the ability to sell ice to an Eskimo, as the adage goes. With sometimes less than honest tactics to earn a sale, a Central Coast real estate agent has bucked the trend and decided for a brutally honest approach, and it appears to have paid […]
Apple Set To Bundle Subscription Services
Apple is set to start bundling its subscription services together, according to a new report in Bloomberg. Known internally as ‘Apple One’, the new service is set to launch this October, in line with the upcoming iPhone launch. There will be a number of different tiers according to the reports, with the basic package including Apple […]
SkyBus Welcomes Back NZ Travellers With New Campaign Via Hardhat
SkyBus’ latest ‘The Easy Way to Getaway’ campaign via newly awarded creative agency Hardhat aims to give a warm welcome to returning New Zealand travellers, letting them know the airport transfer service is ready and waiting. The win has seen Hardhat lead the charge on SkyBus’ strategy and creative across New Zealand, ensuring confidence in […]
IPG Releases New Guidelines For Brand Safety & Media Responsibility In Advertising
IPG Mediabrands today released its Media Responsibility Audit, as part of a larger effort aimed at enhancing brand safety and media responsibility in advertising. The social media platform audit was based on the Media Responsibility Principles Mediabrands recently released to the public, which are geared toward protecting brands and the communities that a brand serves, […]
Rhys Darby’s Insane Internet Ad Is Exactly What The World Needs Right Now
Kiwi comic Rhys Darby is much like half-a-cup of sugar and a knob of butter – add it to anything and it will always taste better. Take Darby’s new work for Kiwi telco 2degrees which is so gloriously insane you actually not entirely sure what the hell’s going on. Darby – of Flight Of The […]
Thursday TV Wrap: Bachelor The Pick Of The Lot On A Very Quiet Night
On a very quiet Thursday night, 10’s The Bachelor was the entertainment of choice with 604,000 metro viewers tuning in, according to OzTAM data. Without the AFL, Seven’s best for the night was The Chase (807,000), while Nine’s NRL did 318,000. Over at the ABC, Escape from the City did 314,000. Nine narrowly stole the […]
Vogue Italia Dedicates Latest Issue To Children With Adorable Hand-Drawn Covers Designed By Kids
Vogue Italia has dedicated its latest magazine to children, “the most overlooked and least obvious victims of the pandemic”. For the first time in its history, the magazine commissioned children to design eight special editions covers. The magazine’s latest issue asked 100 children aged between two and ten to redesign this season’s trendiest fashion looks. Editor […]
Why Tourism Australia’s Path To Recovery Is Data-Led
When it comes to rebuilding post-COVID-19, Tourism Australia is looking at data-driven solutions to help get travellers back onto Australian shores. Speaking with B&T ahead of next week’s ADMA Data Week 2020, Tourism Australia’s chief marketing officer Susan Coghill [feature image] discussed how the pandemic has forced the group to rethink how it utilises data. While […]
US Podcast Revenue To Surpass $1.4B, Capturing 20% Of Digital Radio Ad Spend
New figures show podcast revenue is set to surpass US$1 billion ($AU1.4b) in 2021 as the popularity of the format continues to grow amid the global pandemic. In eMarketer’s latest projection of ad revenue to podcasting, it’s also been revealed podcasts will capture 20 per cent of digital radio ad spending in 2020. eMarketer’s summary […]
Longtail UX Secures $2.25M In Funding From Woolworths Group’s Venture Capital Arm W23
Longtail UX, an Australian founded tech company with 70+ clients across the Americas, EMEA and JAPAC, has today announced a $2.25m supplementary equity raise in partnership with Woolworths Group’s venture capital arm, W23 and Steven Lew owned group, Global Retail Brands (GRB). The investment builds on the $3m funding round led by Investec through its […]
Ray Hadley And 2GB Reach Out-Of-Court Settlement Over Alleged Bullying Of Former Staffer
Ray Hadley and 2GB have reached an out-of-court settlement over the alleged decade-long bullying that took place with the radio host’s former staffer Chris Bowen. In late March last year, Bown accused Hadley of bullying in a Facebook posted that prompted an investigation by 2GB. However, Bowen proceeded to take legal action against Hadley as […]
Last Call, Adland! Late Entries For B&T Awards 2020 Closing Next Friday!
Provided the aliens don’t turn up and enslave us all, the B&T Awards are going ahead come hell or highwater. We get it – 2020 has been a shocker and we’re seemingly no closer to clarity today than we were in March, but what we also get is that you’re awesome and you’ve been doing […]
Dentsu Aegis Network Posts Q2 Profit Slump Of 39.2%, As Its Aussie Ops Weigh Heavily On Results
Japanese-based Dentsu Aegis Network (DAN) has revealed its Q2 results to June that showed the holding company’s revenue, less cost of sales, declined by nearly 18 per cent to US$169.5 million, while its operating profit declined by 39.2 per cent YOY to $37.5 million. The pandemic is being blamed on the poor result. The APAC […]
Coopers Release New & Limited Edition Hazy IPA Via TABOO
Looking to entice a more progressive audience into the Coopers family, Australia’s largest independent brewery has released a limited edition Hazy IPA. The product has launched via a national OOH and digital campaign in collaboration with Melbourne creative agency, TABOO. TABOO is behind the exciting new illustrative can design, inspired by the Australian landscape. The […]
Ben & Jerry Goes Political In ‘Unfudge Our Future’ Campaign
Ben & Jerry’s has unveiled their latest limited-edition flavour: Unfudge our Future, to urge Australia’s leaders to tackle climate change by making fossil fuels history. The launch aligns with the Federal Government’s preparation of a history-making economic reboot in the upcoming October Budget, with Ben & Jerry’s joining forces with 350.org Australia and the Climate […]
Celeste Barber Encourages Aussies To ‘Get Your Jugs Out’ In Hilarious BRITA Campaign
BRITA Australia is today proud to reveal its latest national campaign, ‘Get Your Jugs Out’, starring Australian comedian, Celeste Barber. The quirky campaign encourages Australians to make the switch from bottled water to great tasting filtered tap water, using a BRITA filter jug at home, with the creative brought to life with Celeste’s cheeky, yet relatable sense of humour.
Enero Posts Net Revenue Increase Of 4.9%
Forget 2020's plagues, pestilence and famine says Enero, as balance sheet comes out with sweet smell of potpourri.
Apple Accused Of Taking Traffic Away From Publishers
Apple accused of taking traffic away from publishers. Zuckerberg just thankful the heat's off him for a change.
Woolies Doubles Down On Print Catalogues After Coles Pulls The Plug
In top news for papier-mâché, home-made pirate hats & kitty litter trays, Woolies says printed catalogue to continue.
Online Retailer THE ICONIC Marks Play Into Sportswear In New Spot Via Thinkerbell
Has lockdown left your midrift wobbling like the jelly/custard trolley at yum cha? Instantly deflate with this news.
Tradie Scrubs Up Alright With Inspired Unemployed TVCs For New Body Wash Range Via The Incubator
Tradie continues association with comedy duo 'Inspired Unemployed' which, you'd assume, negates their unemployed status.
“Eau De Piss!” Victoria Bitter Unveils New Men’s Fragrance & Apparently It’s Not A Joke Either
You may not want to drink it, but you can smell of it, as VB launches fragrance with a hint of urinal deodoriser blocks.
Wednesday TV Wrap: Locklan Gilbert Makes Bold Bachelor Debut
10's The Bachelor is back and so is the B&T office's Bachie sweepstakes. The winner set to claim the entire $5.80 booty.
Bumbles Launches OOH Campaign Featuring Local Influencers
B&T's editor is a huge fan of Bumble & can count three drinks to the face & a pepper spray in his last four dates alone.
You Can Now Limit Who Can Reply To You On Twitter
Twitter is saying ‘bye to the reply guys’, allowing users to control who can reply to their Tweets. ‘Reply guys’ have long been an issue on the social media app, where users (often anonymous) frequently comment on posts in an annoying, condescending or otherwise unsolicited manner. Twitter first put these users on notice in May […]
The Virtual Conference Network Launches In Australia
The Virtual Conference Network, an Australian-founded disruptive alternative to video conferencing, has today launched to provide risk mitigation, improved flexibility, new post-event revenue streams, and optimal cost-effectiveness to conference organisers, business leaders and peak bodies. With over 20 years of first-hand experience with the high-risk and costly ways of delivering traditional conferences, co-founders Alex Paine […]
Swapping Impressions For Attention: How We Can Fix Online Advertising
Debate around banner ads has gone on since the internet was invented in 1664 by Sir Ian Ternet & continues to this day.
Dentsu Queensland Boosts Executive Team With New Appointment
Debunking the myth that people in the Queensland office all wear safari suits, comes this image quashing the scuttlebut.
Seven Renews Farmer Wants A Wife For 2021
Single? Always wanted to dag a sheep or castrate a bull? Well, time to get prepping for 2021's Farmer Wants A Wife.
Genea Fertility Appoints CHE Proximity As Creative & Media Agency
Is there anything more precious than the miracle of human life? Apart from when they become whingey, shitty teenagers.
