Facebook Bolsters Its Marketplace Offering With Expansion Of Vehicle Category  

Facebook Bolsters Its Marketplace Offering With Expansion Of Vehicle Category  
B&T Magazine
By B&T Magazine



Facebook Marketplace, a place on Facebook to discover, buy and sell goods, is expanding its vehicles category in Australia to make it easier for people to buy used cars on Marketplace and help local dealerships reach more customers.

Marketplace is emerging as one of the most popular places to buy vehicles online and with this experience, car shoppers on Facebook in Australia can now:

  • Browse used car inventory from auto dealerships through listing partners
  • Find what they’re looking for by filtering listings by year, make, model, mileage, vehicle type and transmission
  • Communicate with select dealerships in real-time via Messenger

Facebook director of marketplace partnerships APAC Christine Chia said: “People are already using Facebook to find their next car; in fact vehicles is one of the most popular categories on Marketplace.

“That’s why today we’re making this experience even better for car shoppers in Australia — by working with leaders in the auto industry, we’re expanding our used car inventory to give people more options to choose from, as well as helping local dealerships reach even more customers.”

This experience is launching today and will become available across Australia over the coming weeks.

carsales.com product & experience director Ryan Svaghi said: “Facebook Marketplace is a new destination for dealers to market their inventory and the carsales Distribution Service is designed to simplify the process of getting inventory where our dealer customers want it to appear.”

The Drive Network CEO Chris Polites said: “This is a great development for Drive, our used car partners and Aussie car buyers.

“Facebook Marketplace will make it even easier for Aussie car buyers to find their perfect used car and through Drive (and our integration as a Facebook Marketplace listing partner), our used car dealers will be able to connect with even more potential customers. It’s a real win, win.”

Head of Autotrader Thomas Jung said: “Integrating with Facebook Marketplace allows us to reach buyers where it’s most convenient for them and provide another source of quality enquiries for dealers.

“This integration aligns perfectly with our own recent introduction to the Australian market providing a great opportunity to both dealerships and car shoppers.

‘We know our counterparts at Autotrader in the US have experienced great success with Facebook Marketplace and we’re excited to have the opportunity to replicate that here in Australia.”

“We are proud to be a Facebook Marketplace listing partner and help dealers connect their inventory to Marketplace. Our digital marketing team can also setup a Facebook Page and support them with driving leads from platforms like Facebook.




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