Leading Australian content marketing platform Fabulate has hired Marie Galinsky to oversee its expanded Melbourne sales operation.
Galinsky (featured image) will take the role of sales director in Melbourne at the content marketing startup—which connects brands and freelance creators in the content marketing space—as it moves to expand its footprint into the Melbourne market.
“We could not be more pleased to welcome Marie to the Fabulate team,” said Fabulate’s chief revenue officer, Ben Gunn.
“She’s a brilliant addition to the team and is well known and regarded as a strong digital media executive across the Melbourne agencies.”
Galinksy added: “In the past two years Fabulate has carved out a unique space in the Australian content marketing space helping brands to create quality content and then maximise the audience of that content.”
“Across Melbourne there are already a number of major brands using the platform for exactly this purpose and I’m excited to work with the team to expand our presence in the market.”
Galinsky was most recently group business manager – digital at Nine and prior to that held various sales roles at Nova Entertainment.
Fabulate was co-founded less than two years ago, by former senior Nine Digital sales executives Ben Gunn and Nathan Powell together with entrepreneur Toby Kennett and ex-Qantas executive Sachin Singh, with the aim to transform the way brands do content marketing.
In the past year it has seen major brands such as Uber, Virgin Australia and World Vision sign on to use the platform in order to deliver quality content marketing campaigns at scale and velocity.
Galinsky’s appointment in Melbourne follows the startup recently completing a funding round, following significant growth, with the intention of continuing to expand its sales representation, adding more distribution channels and building out the creator network to support other growth mediums like video, visual and audio.
“We have been pleased by the demand in-market for Fabulate since we launched in 2020 particularly in the Melbourne market,” said Gunn.
“We launched with the mission to transform the way content marketing campaigns are created, distributed and measured and the past two years have seen exponential growth as Australian brands have capitalised on the platform’s ability to both commission quality content and then place it in front of the right audiences.
“2022 is already gearing up to be an even bigger year and we could not be more excited about the opportunity that lies in the Australian content marketing space.”
