Eyeota Teams Up With DOT Loves Data In NZ To Enhance Audience Segmentation Capabilities

Financial data analysis graph showing search findings. Selective focus. Horizontal composition with copy space.

Technology platform Eyeota today announced the expansion of its offering in Oceania by partnering with New Zealand-based data company DOT Loves Data.

DOT Loves Data’s product, Segmomento, is a dynamic, real-time behaviour and socioeconomic data-driven tool that produces audience segments representative of the entire New Zealand population.

Eyeota is currently the only audience technology platform to offer Segmomento audience segments for use in programmatic targeting.

“We are excited to work with Eyeota as it provides an alternative way to operationalise Segmomento, and the opportunity to tap into a previously inaccessible market,” said DOT Loves Data MD Jason Wells.

This partnership will further enhance the global Eyeota Audience Marketplace, which currently offers more than 4 billion unique profiles to help advertisers and marketers identify and target quality audiences for their campaigns.

DOT Loves Data data sources include public and third-party proprietary data such as the New Zealand Census, Ministry of Education and more. Brands and advertisers will be able to access dynamic audience segments that change as their customers change, and ensure the right message reaches the right person, at the right time.

Eyeota’s MD Aaron Jackson said, “Our partnership with DOT Loves Data is a critical step in expanding our solution for advertisers in the New Zealand market who are looking to accurately identify audiences based on socioeconomic variables.

“We have seen strong demand this year from advertisers in the Oceania region for demographic-focused segments, such as Parents, Retirees and Affluent audiences. This partnership further expands our solution to the New Zealand market and provides marketers access to dynamic real-time and relevant audiences like never before.”




Please login with linkedin to comment

dot loves data eyeota

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]