Exposed: The Real Adam Ferrier
Fresh from his interview with the Thinkerbell co-founder, CHRIS TAYLOR spills the beans on the behind the-scenes torture of dealing with Adam Ferrier.
The first thing you need to know is that Adam Ferrier is intensely shy. Like most people in advertising, he doesn’t like talking about himself, and hates drawing attention to his considerable body of award-winning work. Ferrier rarely gives interviews or makes public appearances. If you think you’ve seen him on television, or holding court on a panel at an industry talkfest, it was probably one of the many body-doubles he’s been forced to deploy to cover for his crippling fear of the spotlight.
My interview with the real Adam Ferrier only came about after months and months of delicate negotiations. On five separate occasions Ferrier walked away from the discussions, anxious that the interview would turn out to be “just another B&T puff piece” and a “goofy lightweight piece of filler that didn’t hold Thinkerbell up to the rigorous scrutiny it deserves.” In the end, this most private of men agreed to sit down with me on three very strict conditions:
1. I wouldn’t ask about his past
2. I wouldn’t ask about his present
3. I wouldn’t write an article afterwards, talking about the whole process
On the day of the interview, Ferrier arrived punctually at the secret bunker location where the filming was to take place. Sprightly, clean-shaven and impeccably dressed in an Italian three-piece suit, Ferrier was virtually unrecognisable. Alongside him stood Clayton, a professional makeup and visual effects artist who apparently travels everywhere with Ferrier, and who is responsible for creating the ad man’s signature “look”. It’s quite a thing to watch unfold. For hour upon hour every morning, Ferrier sits patiently in the makeup chair as Clayton applies prosthetics to his face and body, before painstakingly painting on thousands of individual whiskers of salt-and pepper stubble. Ferrier’s natural fine blonde locks are then pinned down in a hairnet to make way for the dirty, unkempt wig of hair that completes the transformation.
“Tell anyone about this and you’re dead,” Ferrier hissed at me, as he pulled himself out of the chair and stepped into a pair of black jeans, custom-fitted with frayed seams and ramen broth stains.
The interview itself raced by in a blur. I recall Ferrier making a fuss at one point about the framing being too flattering, and there were several calls for emergency touch-ups by Clayton as the “stubble” started to fall off under the hot lights. I also remember umbrage being taken when I accidentally let slip the secret of Ferrier’s past, as a highly sought-after underwear model for Calvin Klein. We agreed to bury this fact in favour of a more palatable origin story about the young Ferrier being the stand-in body double for Billy Connolly: completely implausible, but much more on brand.
There were many things I wasn’t allowed to ask Ferrier, but wished I could. For instance, why the big ruse? What is he hiding from? And is it really worth getting up at 4am every morning to spend 5 hours in a makeup chair, just to cultivate an air of disheveled indifference?
But then I realised: deception and artifice is at the heart of advertising. The entire industry is built on illusions. The only thing that distinguishes Adam Ferrier from all of his peers is that he actually walks the walk: applying the dark arts of the industry to his own public persona. There’s a type of genius at play in that. But, sadly, Clause 4(ii) of our interview agreement forbids me from using that word to describe him.
So I won’t.
Latest News
Sydney Comedy Festival: Taking The City & Social Media By Storm
Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]
Global Marketers Descend For AANA’s RESET For Growth
The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]
Is Meta’s New AI Chatbot Too Left-Wing?
Meta's chatbot accused of being left-wing after being caught wearing a Che Guevara T-shirt & listening to Billy Bragg.
TV Ratings (23/04/2024): Why Did No One Tell Angela That Farmer Wants A Wife Is Set On A Farm?
As wonderful as this headline is, let's face it, we all know an 'Angela', don't we?
PubMatic Unveils New AI Partnership To Turn Social Posts Into Ads For Any Digital Channel
Here's some nifty tech for turning social posts into ads. Assuming said posts aren't one-star character assassinations.
Intuit Mailchimp Makes A Splash With Its First Australian Brand Campaign
Ever laugh along at a gag you didn't get so as not to appear dumb? Get ready for more feigning with this new work.
GumGum’s Rob Hall: Advertisers Can No Longer “Rely On Binary Descriptions” Of Consumers
If anyone's got their finger on adtech's pulse, it's Rob Hall. He also avoids using the good paper in the office printer
Mastercard Nabs Florencia Aimo From Marriott International
Marriott International's Florencia Aimo jumps from the hotel business to the exploitative credit card one.
Bastion Agency Appoints Cheuk Chiang As New ANZ CEO
Cheuk Chiang takes the reins over at Bastion Agency. But not the rains down in Africa.
Spotlight On Sponsors: Major Sponsorship Wins After A Disappointing Week In Sport
B&T continuing our deep dive into local sport sponsorships & that's despite not a single offer of a free ticket as yet.
Macca’s Marketing Director, Samantha McLeod On Big Mac Chant: “What Was Once Old Is Now Cool Again”
Macca's using the power of nostalgia in latest Big Mac campaign. Well, only for those who've ever eaten one sober.
World Premiere Of Midnight Oil: The Hardest Line To Open Sydney Film Festival 2024
Oil's biopic to open Sydney Film Festival. Here's hoping Molly Meldrum will take his pants down at the premiere.
Entries Are Now Open For The 2024 Brandies, IntelligenceBank’s Annual Brand Marketing Awards
The Brandies are, of course, a prestigious marketing gong and not the mystery tipple favoured by nannas everywhere.
The Fred Hollows Foundation Appoints Ardent For PR
Yes, we all like to have a joke at PR's expense. But sometimes it does important work, like this.
AI, eCommerce & Marketing Specialists Are In Increased Demand By Businesses, New Data From Fiverr Shows
Has your philosophy & anthropology degree left you with nothing but a huge HECS debt? Here's what you should've studied.
Perth’s First 3D Anamorphic Billboard Arrives Courtesy Of oOh!media
Do you love a buzzword? Now you can add anamorphic to the list as it relates to billboards, not a colleague's ears.
MasterChef Australia & Crown Resorts Launch Unique Dining Experience With ALUMNI
A pop-up restaurant staffed by MasterChef contestants! That's fine dining prices for first-year apprentice chef cuisine!
Amanda Laing Announces Resignation From Foxtel Group
Foxtel's chief commercial & content officer heads for the exits. Read nice things the bosses said about her right here.
The Lost Letters From Our Diggers: News Corp Unveils ANZAC Day Special
It's nice when brands respectfully acknowledge ANZAC Day.
Howatson+Company Acquires Akkomplice
Large indie acquires a slightly smaller indie. Much like a shark eating a tuna, just with less thrashing and blood.
Google Delays Third-Party Cookie Deprecation Again
In good news for the sale of picture library biscuit photos, Google continues to tease over the end of cookies.
Education A Low Priority For Aussies More Concerned With Cost Of Living Forethought Study Reveals
Study finds Aussies cutting back on education due to cost of living. Booze & Uber Eats sales remain largely unaffected.
“I’m Still The Same Person That I Was”: Rikki Stern Says “Fucc It” To Cancer Stereotypes
B&T always happy to promote the anti-cancer cause. Even brands that massively overdo it with the hot pink.
The Unapproved Climate Certification Allegedly Causing Mass Greenwashing
Are you left flummoxed in the canned tuna & free range eggs aisle? Just wait till this green certification gets up.
TV Ratings (22/04/2024): Fans Mock “Over The Top” Reaction To New MasterChef Judges
MasterChef returns for its 2024 season. B&T stands by putting peppercorns in Gravox & no one will be any the wiser.
Dentsu Restructure: Muddle, Harvey & Johnston Take Leadership Baton As Bass & Yurisich Exit
A large broom has swept through Dentsu's local ops this morning, taking with it some big names & the air con's cobwebs.
Industry Shares Trends Shaping The Industry This International Creators Day
B&T's asking adland creators to reveal their top trends. And it's not good news for your Jenny Kee cardigan collection.
Mable Extends HOYTS Sensory Screenings Partnership
Mable has extended its HOYTS sensory screening partnership. Vigorously defends its two-star Oppenheimer review.
Orphan Launches ‘They Need Our Help. We Need Yours’ For Children’s Cancer Institute
Anything to do with childhood cancers has B&T's 110% support. That said, we do ignore the red meat & alcohol warnings.
Smile Team Orthodontics & Keep Left Collaborate On Smile-Inducing Campaign
As parents would attest, given the cost of orthodontics you'd expect this campaign to be a lavish production indeed.
Opinion: How Video Calls Neglect Learning Diversity
Need an excuse to duck out of a video call this arvo? Show this to your boss.
DoubleVerify Achieves First-Of-Its-Kind Responsible AI Certification From TrustArc
DoubleVerify receives responsible AI certification. However, not its robotic vacuum that's been seen menacing the cat.
Smile For A Good Cause: The Social Media Campaign Giving Back To The Community
Are you known as the office Austin Powers? More for you teeth than shagability? Get snappy new fangs with this news.
Elon Musk Mocks Albo After ESafety Wins Court Injunction Against X
Albo's 2024 from hell continues - Rabbitohs in crisis, down in the polls and now feuding with world's richest man.
Real Estate Developer In Hot Water Over “Sexually Exploitative” OOH Campaign
Real estate agents again tops in the 'least trusted profession' polls, nudging used car salesmen & ad creatives.
Epsilon’s Shane Hanby: Post-Cookie Era Relies On “Teamwork” Between Brands, Marketers & Tech
This pro predicts more "teamwork" in a post-cookie era. Which spells bad news for the uncooperative or plain stubborn.