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B&T > Marketing > Exceptional Customer Experience: The New Supply Chain Management Focus
Marketing

Exceptional Customer Experience: The New Supply Chain Management Focus

Staff Writers
Published on: 31st October 2013 at 9:43 AM
Staff Writers
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In the age of the socially aware consumer, customer experiences can prove the maker or breaker of any enterprise. After all, strong customer relationships drive future bookings and new business. Yet to be successful, companies need to go beyond mere order fulfillment, delivering a truly “value-added” experience that keeps your customers coming back for more.

This free whitepaper helps readers to measure and assess the customer experience capabilities of their business, and outlines a 3-stage road map to help develop exceptional customer service channels efficiently and cost-effectively.
 

 

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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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