Neil Shoebridge has announced former Ten communications executive Andrew Knowles has joined his communications consultancy as name partner, with the new firm revealed to be Shoebridge Knowles Media Group (SKMG), effective immediately.

To coincide with the announcement of Knowles as partner, SKMG has also revealed a suite of vibrant new clients: fashion label DearFriend & Co, leading music and entertainment business Paxx Group, internationally-touring musician Yahtzel and record label and event brand Conspiracy. They join SKMG’s foundation clients APN Outdoor and Network Ten.

Knowles joins SKMG with close to a decade’s experience in the entertainment industry across both music and television, having managed and publicised the identities of brands from gold album-selling musical super-duo Carmada to Network Ten.

Shoebridge said: “I’m very pleased to have Andrew join me at SKMG. Our dual experience represents an uncommon diversity that covers an entire spectrum of knowledge in conventional and disruptive media outlets.”

Knowles added: “Together, Neil and I are in a privileged position to offer our services to clients whose identities range from blue-chip corporations to trend-leading brands.

“Our aim is to enable our clients to access non-traditional avenues of communication between conventional and emerging media landscapes. Of course, we also ensure the traditional media requirements of our clients are not only met but exceeded. I couldn’t be more excited to get to work.”

Until May this year, Shoebridge was the director of corporate and public communications at Network Ten. In 2015 he was named one of the 50 most influential corporate affairs executives in Australia by the recruitment firm Salt and Shein.