B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Federal Election
  • Pinterest
  • AFL
  • AI
  • News Corp
  • Married At First Sight
  • NRL
  • Cairns Hatchlings
  • Channel 10
  • Anthony Albanese
  • oOh!Media
  • WPP
  • Special
  • Thinkerbell
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Ex-Cummins&Partners Boss Chris Jeffares Joins Travel & Adventure Agency Safari
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Marketing > Ex-Cummins&Partners Boss Chris Jeffares Joins Travel & Adventure Agency Safari
Marketing

Ex-Cummins&Partners Boss Chris Jeffares Joins Travel & Adventure Agency Safari

Chris Jeffares
Published on: 15th February 2022 at 1:56 PM
Chris Jeffares
Share
3 Min Read
SHARE

Chris Jeffares has joined adventure, lifestyle and tourism content production company Safari.

Jeffares, previously CEO and founding Partner at Cummins&Partners and board director of the Advertising Council of Australia, has spent the past 12 months working across Stomping Ground Brewing Co and sportech startup Refbook.

Safari is a leading adventure and lifestyle content production business, which was originally founded by Andrew Englisch and Nigel Camilleri to capture the global movement to embrace the outdoors. All three had previously worked together on content projects that crossed the globe in Niseko, Tokyo, Oregon, India, China, Queenstown and Las Vegas.

Safari has grown rapidly, working with tourism and experience brands like Anaconda, Mountain Designs, Visit Victoria, Great Ocean Road Regional Tourism, Visit Gippsland, Accolade Wines (Global) and Kitchen Warehouse. They have also developed an automotive production speciality, partnering with agencies on Ford, Mercedes Commercial, Lexus, Land Rover, BMW and Fuso.

Nigel Camilleri, director at Safari said: “CJ is one of the best strategic and entrepreneurial minds in the creative and content industry, and shares similar values and philosophies to us in everything from work to life. We see Safari as having great opportunities to expand into branded-content, owned IP productions, and simply doing awesome-fun-work for brands that deliver amazing experiences and those that lift emotions. There is nothing better.”

Jeffares will join immediately as a partner in Safari, with a focus on further establishing its unique adventure model which integrates their own film production, photography, talent and location capabilities. He will also lead expansion into Safari-owned content productions and partnerships, starting with a world-first wingfoil documentary later this month. This follows their incredibly timely ARRIVAL photographic exhibition developed in partnership with Melbourne Airport.

“I have always loved these guys for their energy, entrepreneurial spirit, diverse skills and the flexibility of Safari was unrivaled compared to a number of other agency roles that I was sounded out about. They go a lot further than work life balance, having established lifestyle as integral to creativity, wellbeing and business model. With so much discussion about work-from-home balance, it was exciting to join a work-from-anywhere business that has us connecting from surf beaches, sandy campsites, river crossings, mountains and snowfields. How can you say no to that?” said Jeffares.

Englisch added: “CJ was always the right partner for us, as he compliments our skills and matches our energy and love for adventure and the outdoors. Anyone who will jump out of a helicopter with me into waist deep snow on a razor- edge ridgeline and then learn to wingfoil in a pandemic is the perfect fit’.

 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Chris Jeffares, safari
Share

Latest News

Emboldened, Emotional & Inspired – Cairns Crocodiles Masterclass, Presented By News Australia, Tug The Heartstrings
16/05/2025
TV Ratings (15/05/2025): Women’s State Of Origin Game 2 Pulls Nearly Twice The Viewers Of AFL Clash
16/05/2025
Nine Hails “A Great Day For Investigative Journalism” As Ben Roberts-Smith Loses Defamation Appeal
16/05/2025
Keep Left Updates Earned Media Impact Score Platform
16/05/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?