EWG Unlimited, the innovation and influence arm of talent representation powerhouse Elite World Group, today announces a partnership with The Female Quotient, an equality services company, to release the first global report revealing the reactions, motivations and needs from women in a new Web 3.0 world.
The report, “What Women Want in Web 3.0,” offers brands a comprehensive playbook to engage female audiences in the Metaverse and will be unveiled live at the Cannes Lions Festival of Creativity.
“Consumer interest in the Metaverse continues to grow exponentially, with female consumer interest growing at a rate of +15 percent month-over-month – but even so, Metaverse experiences are still largely geared towards men, with males dominating the creation and purchases of virtual goods,” states Erica Bartman, EWG Unlimited CEO.
“Our new findings reveal powerful, untapped approaches for brands to successfully engage with women across virtual experiences and immersive media, underpinned by influencer marketing expertise from EWG Unlimited – which claims an average engagement rate of 11 percent on digital and Metaverse marketing campaigns, versus the industry average of just 2 percent engagement.”
“Despite making up nearly half of online communities, female audiences and creators have long been overlooked or sidelined at the forefront of technological innovation,” says Shelley Zalis, CEO of The Female Quotient.
“Leveraging What Women Want 3.0, brands have a major opportunity to adjust their Web 3.0 strategies to empower and educate the highly impactful female demographic, and we at The Female Quotient are proud to partner with EWG Unlimited to drive this tide of change.”
“What Women Want in Web 3.0” is now available for download at EWGUnlimited.com.
Report findings, which combine original quantitative and expert-based qualitative research, will be explored during live panel conversations and special events at Cannes Lions. Panelists will include Erica Bartman of EWG Unlimited; Shelley Zalis of The Female Quotient; actress, model, and digital creator Alexis Ren; Burberry vp marketing and communications, Emily Pero; and director of Elite Model Management London, Miranda Cantacuzene-Speransky.
Key dates, times and locations are as follows:
- Tuesday, 21 June – 1 p.m. CEST: Women in Web 3.0 panel at The Female Quotient’s “Equality Lounge,” located at the Hôtel Martinez
- Wednesday, 22 June – 11:30 a.m. CEST: Influence 3.0 panel on the Main Stage at Cannes Lions Festival of Creativity, located at the Terrace Stage
- Thursday, 23 June – 12 p.m. CEST: The Future of Influence panel at The Female Quotient’s “Equality Lounge,” again located at the Hôtel Martinez
