EWG Unlimited And The Female Quotient’s Report To Show ‘What Women Want’ In The Metaverse

EWG Unlimited And The Female Quotient’s Report To Show ‘What Women Want’ In The Metaverse
B&T Magazine
Edited by B&T Magazine



EWG Unlimited, the innovation and influence arm of talent representation powerhouse Elite World Group, today announces a partnership with The Female Quotient, an equality services company, to release the first global report revealing the reactions, motivations and needs from women in a new Web 3.0 world.

The report, “What Women Want in Web 3.0,” offers brands a comprehensive playbook to engage female audiences in the Metaverse and will be unveiled live at the Cannes Lions Festival of Creativity.

“Consumer interest in the Metaverse continues to grow exponentially, with female consumer interest growing at a rate of +15 percent month-over-month – but even so, Metaverse experiences are still largely geared towards men, with males dominating the creation and purchases of virtual goods,” states Erica Bartman, EWG Unlimited CEO.

“Our new findings reveal powerful, untapped approaches for brands to successfully engage with women across virtual experiences and immersive media, underpinned by influencer marketing expertise from EWG Unlimited – which claims an average engagement rate of 11 percent on digital and Metaverse marketing campaigns, versus the industry average of just 2 percent engagement.”

“Despite making up nearly half of online communities, female audiences and creators have long been overlooked or sidelined at the forefront of technological innovation,” says Shelley Zalis, CEO of The Female Quotient.

“Leveraging What Women Want 3.0, brands have a major opportunity to adjust their Web 3.0 strategies to empower and educate the highly impactful female demographic, and we at The Female Quotient are proud to partner with EWG Unlimited to drive this tide of change.”

“What Women Want in Web 3.0” is now available for download at EWGUnlimited.com.

Report findings, which combine original quantitative and expert-based qualitative research, will be explored during live panel conversations and special events at Cannes Lions. Panelists will include Erica Bartman of EWG Unlimited; Shelley Zalis of The Female Quotient; actress, model, and digital creator Alexis Ren; Burberry vp marketing and communications, Emily Pero; and director of Elite Model Management London, Miranda Cantacuzene-Speransky.

Key dates, times and locations are as follows:

  • Tuesday, 21 June – 1 p.m. CEST: Women in Web 3.0 panel at The Female Quotient’s “Equality Lounge,” located at the Hôtel Martinez
  • Wednesday, 22 June – 11:30 a.m. CEST: Influence 3.0 panel on the Main Stage at Cannes Lions Festival of Creativity, located at the Terrace Stage
  • Thursday, 23 June – 12 p.m. CEST: The Future of Influence panel at The Female Quotient’s “Equality Lounge,” again located at the Hôtel Martinez



Please login with linkedin to comment

EWG Unlimited metaverse the female quotient

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]