Sports brand ESPN has appointed Seven West Media as its television advertising sales representative in Australia.
ESPN is looking to expand advertising sales solutions in the region across its growing networks.
ESPN Australia is a multi-channel, multi-media lineup including ESPN, ESPN HD, ESPN2, ESPN2 HD and ESPN3.com. The channels deliver fans a diverse portfolio of major global sporting events and properties, as well as locally-relevant content on the Foxtel platform.
“We’ve got a fantastic, engaged and passionate sports audience in Australia, which is growing significantly” said Haydn Arndt, general manager, ESPN Australia and NZ. “We’re looking forward to working with Seven West Media, Australia’s leading media sales company, to deliver great solutions for brands that want to reach sports fans through our respected, industry-leading content.”
Kurt Burnette, CRO, Seven West Media added: “Sport is a key part our strategy as we continue to build audience across our existing and new delivery platforms. ESPN is a leading global brand that gives us more people and greater reach by connecting with the often elusive male demographic. We already have the best of Australian sport, now we also have the best of the World. Combined with the power of Seven West Media including existing synergies with events like the NFL, now all available to buy in one place, it delivers an extraordinary platform for our marketing and advertising clients.”
The appointment comes as ESPN has seen success and strong growth across its television and digital media business in Australia over the past several years. 2013 was the most viewed year on record for ESPN in Australia (M18-34 demo; +28% from 2012) and the positive trend has continued into the present year, with 2014 delivering the best second quarter ratings performance ever for the network (M18-34).
The 2014 NBA Finals (San Antonio Spurs vs. Miami Heat) ranks as the #1 NBA Finals series ever on ESPN in Australia with the M18-34 audience and other key male demographics. ESPN’s audience for the NFL’s Super Bowl has also climbed significantly in recent years (+236% growth from 2010 to 2014) with the 2014 Super Bowl ranking as the #1 program on record across the ESPN networks.
Culture-leading publisher Highsnobiety continues to evolve its local operations with the appointment of Citizens of Culture as its strategic partner across media operations within Australia. Highsnobiety is a premium global brand dedicated to cultural pioneers, with work spanning across digital platforms, print media, documentaries, cutting edge events, a shopping platform and a full service creative […]
An investigation by British broadcaster ITV has found that Amazon is destroying millions of items in unsold or returned stock. The report specifically focuses on one of the 24 warehouses the company has in the UK. According to ITV News, the destroyed items are largely unused and new, either returned items or those which never […]
Australian fashion brand Witchery has partnered with B Corp GlamCorner as part of GlamCorner’s subscription box offering as the demand for everyday essentials soars. This partnership marks another milestone for the Australian fashion industry towards becoming more circular and introducing more paths to reduce textile waste. Customers nationally will be able to rent more of […]
The media, marketing and creative industries are being encouraged to host their own ‘Curry Club for COVID’ before 30th June to help meet the ambitious $100k target set by its organisers. Curry Club for COVID, which was conceived by long-time adtech executive Peter Bray, sales director at Impact, and is powered by industry social purpose organisation […]
The UnLtd Cup is returning for its tenth consecutive year, marking a decade of soccer shenanigans that’s raised nearly $500,000 for children’s mental health charity, KidsXpress. On July 22-23rd, 28 teams from across the industry will battle it out on the soccer field in the two-day tournament at Sydney University Sports and Fitness Centre, Darlington. […]
Australian-bred company Ultra Commerce has acquired New Zealand-based company Vesta eCommerce, a global software business providing leading product data management solutions. The recent acquisition is a significant move for the business, which is Australian born, owned, and headquartered, but has built out a global presence as it pursues rapid growth in the eCommerce market. Connecting […]
Canteen’s latest campaign features the combined talents of Director Luna Laure and creative agency Crater. The campaign strives to raise awareness for young people affected by cancer. The awareness campaign centres around Harry Barentson, who at 12 years of age found out his pregnant mum had cancer. The campaign aims to bring awareness to Canteen’s […]