This year, over 15,000 creatives from across the globe came together in Los Angeles to celebrate all things creativity and inspiration at Adobe MAX 2019.
There are plenty of cool things to see and experience at MAX, but Sneaks is undoubtedly a crowd-favourite.
Sneaks takes place twice a year at both Adobe MAX and Summit and is essentially an event where Adobe employees get on stage to showcase potential future tech.
Basically, it’s a sneak peek into what’s brewing in Adobe Research, with some of these innovations making it into Adobe products.
This year’s Sneaks were co-hosted by Emmy Award-winning writer, comedian John Mulaney, and Adobe’s Paul Trani, senior creative cloud evangelist.
While the keynotes are live-streamed (to some 700,000 viewers), Sneaks is exclusive to MAX and Summit attendees. However, we didn’t want B&T readers to miss out on all the fun and epic shit that was showcased this year.
So, enjoy this year’s MAX Sneaks below!
#AllinSneak — Powered by Adobe Sensei
When taking group photos, people usually take turns as the photographer, so one person is always missing from the photo. Powered by Adobe Sensei, Project All In eliminates the need for a tripod and a timer by automatically identifying and adding missing people so that no one gets left out.
#ProjectSoundSeek — Powered by Adobe Sensei
Content creators are constantly looking for specific sounds that occur multiple times in audio recordings. Wouldn’t it be great if you could simply select a couple of target sound examples, and have a machine find the rest? Boom.
#SweetTalkSneak — Powered by Adobe Sensei
From still to in-motion, Project Sweet Talk creates dynamic videos from static images. The possibilities are endless: animate drawings from centuries ago, random sketches, 2D cartoon characters, Japanese mangas, stylized caricatures, and casual photos.
Presenter: Dingzeyu Li
Internal Collaborators: Jose Echevarria, Eli Shechtman
External Collaborators: Yang Zhou (University of Massachusetts, Amherst)
Creating an AR application today requires heavy technical expertise. Project Pronto combines the benefits of both video prototyping and AR authoring into a cohesive system that allows non-technical designers to rapidly express AR design ideas.
#ImageTango — Powered by Adobe Sensei
Whether used as an inspirational tool for designers or to bring sketches to life, Project Image Tango mixes two assets to create a new image that has the detailed shape of one and the intricate texture of the other.
In today’s digital world, animated texts are used everywhere. While popular, the process of converting text to animated keyframes is tedious and tiring. Project Fantastic Fonts provides predefined effects so that a previously exhausting task is now quick and painless.
#GoFigureSneak— Powered by Adobe Sensei
The ability to track a person is critical for editors as they produce videos, but it’s not easy. Project Go Figure makes it possible to track using skeletons and contours, enabling smooth and robust tracking even in a crowded scene.
#LightRightSneak — Powered by Adobe Sensei
Relighting outdoor videos and images has long remained beyond the reach of the casual photographer, especially when it comes to large-scale outdoor scenes, where controlling the lighting is close to impossible. Project Light Right quickly solves the challenge with 3D scene geometry.
#ProjectAwesomeAudio — Powered by Adobe Sensei
Project Awesome Audio enhances amateur audio recordings and turns them into professional-sounding recordings with the click of a button. The technology helps with enhancements such as denoising, dereverbing, equalization, and environment matching so that you can take your audio to the next level.
Project Glowstick a plugin that allows people to enrich their artwork by “painting with light” in Adobe Illustrator. The integration of a simple 2D path tracers might just open up a whole new area of 2D illustrations.
#ProjectAboutFace — Powered by Adobe Sensei
The Face-aware Liquify tool automatically detects facial features and helps you adjust them to enhance a portrait or add a creative character to a fun shot. Project About Face allows you to identify and undo these adjustments to revert back to the original image.
Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]
Social purpose organisation UnLtd’s Big Games competition has raised a combined $85,000 for children and young people at risk. Running over five weeks, the competition involved 32 teams from across the advertising, marketing and media industries battling it out virtually for a chance to qualify for the Rocket League final. The tournament culminated in a […]
Stan has announced that the Stan Original Film Transfusion commenced filming in Sydney earlier this week and will premiere on Stan in 2022. Transfusion is a taut, muscular thriller starring Sam Worthington (Avatar) as Ryan Logan, a former Special Forces operative, who is battling to cope with life after the loss of his wife and is thrust […]
According to a decade of data collected by iStock, Australian brands turned to imagery depicting outdated gender stereotypes during the pandemic. Tracking the keyword ‘women’, iStock by Getty Images found that in 2020, ANZ brands and businesses reverted to gender stereotypes. Images of mothers home-schooling were used at almost twice the rate of images of […]
Schwartz Media is congratulating Maddison Connaughton on her three years as editor of The Saturday Paper. Connaughton has decided to finish up her editorship this month. “It’s been an honour to edit the paper,” Connaughton said. “The Saturday Paper is one of the brightest voices in Australian media and I have been happy to see […]
Research from EdBbirdie using Spotify data has identified the most popular songs to study to. After analysing thousands of studying and homework playlists on Spotify, American singer Olivia Rodrigo’s ‘drivers license’ came out as top song to study to. It featured on 48 study playlists, while other top songs included ‘Ophelia’ by The Lumineers, ‘Falling’ […]
Dayna Stewart is the Business Director – Digital Marketing, Media & Creative Services at The Nudge Group. Here, she discusses the challenges that come with building a successful marketing team when working remotely. Before COVID-19 changed the way businesses work, most marketing teams spent their days together in a meeting room collaborating on the next […]
The line-up for the 2021 iHeartRadio Music Festival has been announced as the legendary event returns live in Las Vegas in September. This year, the epic two-day lineup for the iHeartRadio Music Festival main stage will feature performances by Billie Eilish, Cheap Trick, Coldplay, Dua Lipa, Florida Georgia Line, Journey, Khalid, Lil Baby, Maroon 5, Nelly, […]
Shop! ANZ is calling on shopper and retail marketing professionals from all retail related disciplines to participate in the first ANZ Shopper and Retail Marketing Industry Survey in four years. This important research provides a guide of where the retail marketing industry in Australia and New Zealand has come from and what is anticipated to […]