This year, over 15,000 creatives from across the globe came together in Los Angeles to celebrate all things creativity and inspiration at Adobe MAX 2019.
There are plenty of cool things to see and experience at MAX, but Sneaks is undoubtedly a crowd-favourite.
Sneaks takes place twice a year at both Adobe MAX and Summit and is essentially an event where Adobe employees get on stage to showcase potential future tech.
Basically, it’s a sneak peek into what’s brewing in Adobe Research, with some of these innovations making it into Adobe products.
This year’s Sneaks were co-hosted by Emmy Award-winning writer, comedian John Mulaney, and Adobe’s Paul Trani, senior creative cloud evangelist.
While the keynotes are live-streamed (to some 700,000 viewers), Sneaks is exclusive to MAX and Summit attendees. However, we didn’t want B&T readers to miss out on all the fun and epic shit that was showcased this year.
So, enjoy this year’s MAX Sneaks below!
#AllinSneak — Powered by Adobe Sensei
When taking group photos, people usually take turns as the photographer, so one person is always missing from the photo. Powered by Adobe Sensei, Project All In eliminates the need for a tripod and a timer by automatically identifying and adding missing people so that no one gets left out.
#ProjectSoundSeek — Powered by Adobe Sensei
Content creators are constantly looking for specific sounds that occur multiple times in audio recordings. Wouldn’t it be great if you could simply select a couple of target sound examples, and have a machine find the rest? Boom.
#SweetTalkSneak — Powered by Adobe Sensei
From still to in-motion, Project Sweet Talk creates dynamic videos from static images. The possibilities are endless: animate drawings from centuries ago, random sketches, 2D cartoon characters, Japanese mangas, stylized caricatures, and casual photos.
Presenter: Dingzeyu Li
Internal Collaborators: Jose Echevarria, Eli Shechtman
External Collaborators: Yang Zhou (University of Massachusetts, Amherst)
Creating an AR application today requires heavy technical expertise. Project Pronto combines the benefits of both video prototyping and AR authoring into a cohesive system that allows non-technical designers to rapidly express AR design ideas.
#ImageTango — Powered by Adobe Sensei
Whether used as an inspirational tool for designers or to bring sketches to life, Project Image Tango mixes two assets to create a new image that has the detailed shape of one and the intricate texture of the other.
In today’s digital world, animated texts are used everywhere. While popular, the process of converting text to animated keyframes is tedious and tiring. Project Fantastic Fonts provides predefined effects so that a previously exhausting task is now quick and painless.
#GoFigureSneak— Powered by Adobe Sensei
The ability to track a person is critical for editors as they produce videos, but it’s not easy. Project Go Figure makes it possible to track using skeletons and contours, enabling smooth and robust tracking even in a crowded scene.
#LightRightSneak — Powered by Adobe Sensei
Relighting outdoor videos and images has long remained beyond the reach of the casual photographer, especially when it comes to large-scale outdoor scenes, where controlling the lighting is close to impossible. Project Light Right quickly solves the challenge with 3D scene geometry.
#ProjectAwesomeAudio — Powered by Adobe Sensei
Project Awesome Audio enhances amateur audio recordings and turns them into professional-sounding recordings with the click of a button. The technology helps with enhancements such as denoising, dereverbing, equalization, and environment matching so that you can take your audio to the next level.
Project Glowstick a plugin that allows people to enrich their artwork by “painting with light” in Adobe Illustrator. The integration of a simple 2D path tracers might just open up a whole new area of 2D illustrations.
#ProjectAboutFace — Powered by Adobe Sensei
The Face-aware Liquify tool automatically detects facial features and helps you adjust them to enhance a portrait or add a creative character to a fun shot. Project About Face allows you to identify and undo these adjustments to revert back to the original image.
The Avid Collective MD reveals his life pre-adland. As exciting as it is, it's not international playboy spy & Lothario.
SenateSHJ has launched a new digital, data and insights capability designed to help clients tackle the growing complexity of communication challenges. SenateSHJ Digital, Data and Insights (DDI) will combine the firm’s existing Digital and Insights functions to create a Trans-Tasman capability focused on digital communication, and the generation and use of data to improve communication. […]
Creative technology platform Bonzai has announced the launch of BrandStory – a new premium mobile ad format. BrandStory offers triple the ad space and 2.8 times greater time in view than single scroll ad formats, addressing the surging demand from brands worldwide for more real estate to drive real results by seamlessly intertwining awareness, exploration […]
B&T went through the looking glass this morning, with editor-in-chief David Hovenden (above) appearing on Channel 7’s The Morning Show to get the general public involved in our search for Australia’s Greatest Ad. Hovenden chatted with Kylie Gillies and stand-in host Matt Doran about what makes a great ad and showcasing some of our favourites […]
Two Australian-born technology providers have joined forces to bring more power and choice to marketers in Australia and New Zealand with mobile messaging that is more local, cost-effective, and integrated. It’s a partnership that sees two Australian software companies come together to deliver a world-class mobile-first solution for marketers building data-driven, personalised, omnichannel campaigns. While […]
Zitcha and Broadsign have teamed up to integrate the Broadsign out-of-home (OOH) advertising platform with Zitcha’s retail media platform. The collaboration empowers retailers to maximise and monetise in-store digital display networks and enables advertising partners to easily view and book available in-store inventory and review campaign performance alongside the retailer’s other media channels. With the […]
Today, 7-Eleven has announced a one-of-a-kind collaboration with the popular Sydney-based anti-resort wear label Double Rainbouu. Dropping tomorrow, December 1, just in time for summer, this limited-edition capsule will infuse the fashion brand’s rebellious spirit with a distinctly iconic 7-Eleven flavour. The unisex collection features five must-have styles comprising two signature Hawaiian shirts, a peaked cap, a bucket hat […]