Engine Launches QLD Government’s ‘You’re Not Half As Protected As You Think’ Campaign

Engine Launches QLD Government’s ‘You’re Not Half As Protected As You Think’ Campaign
SHARE
THIS



In collaboration with Queensland Treasury, Engine has developed a multi-faceted campaign to raise awareness about the need for a National Injury Insurance Scheme in Queensland.

The campaign was brought to life by cutting vehicles in half to demonstrate that Queensland’s road users are not half as protected as they think, highlighting the fact that 50 per cent of people who sustain catastrophic injuries are not covered by CTP insurance.

Launched on February 25 outside Queensland’s Parliament House by Treasurer Curtis Pitt, the campaign activity runs across press, radio, digital and social, and includes activations in the Brisbane CBD.

Engine managing director Tim Weger said, “The team at Treasury were an absolute delight to work with and completely aligned in wanting to deliver standout creative to turn heads and truly educate motorists on their current level of cover”.

Bike

Engine creative director Kory McAvoy added, “We needed to take messaging that was incredibly layered and confusing and make it as clear as day for absolutely everyone to understand. Hence, our half protected motor vehicles were born.

“Our production partners were super collaborative and always open to explore different ways of doing things, which was really fun for us.”

Credits
Creative Agency: Engine Group
Kory McAvoy – Creative Director / Art Director
Mark Smith – Senior Writer
Sarah Deery – Account Director
Eloise Eagles – Account Manager
Caz Vize – Agency Producer
Megan Nguyen – Graphic Designer
Production: Damien Bredberg Photography
Photographer – Damien Bredberg
Retouching – Damien Bredberg
Producer – Tara Henry
Digital: Muse Interactive
Developer – Daniel Button
Radio Production: Sounds Like Butter
Stevie-leigh Batiste – Sound Designer & Audio Producer
Activation: Black Lab International
Karen Hayward – Producer

Please login with linkedin to comment

Clemenger BBDO Sydney Honda. Melbourne Formula One Pitch2Punch women in conversation YouTube

Latest News

New Report Calls Out Australian Media & PR Agencies For Promoting Fossil Fuels
  • Advertising
  • Media

New Report Calls Out Australian Media & PR Agencies For Promoting Fossil Fuels

A new global report on the damaging effects of promoting fossil fuels has singled out Australia as being uniquely compromised by agencies lobbying for oil, gas and coal. The joint study by Australian organisations Comms Declare and Clean Creatives lists the 90 advertising, marketing and PR agencies that have hampered cuts to greenhouse gas emissions […]

by B&T Magazine

B&T Magazine
72andSunny Unveils First Campaign For Plant-Based Drink Brand Australia’s Own
  • Advertising
  • Campaigns

72andSunny Unveils First Campaign For Plant-Based Drink Brand Australia’s Own

Freedom Foods and 72andSunny Sydney have launched the first advertising campaign for Australia’s Own range of plant-based beverages. The campaign introduces a new visual world and identity for the brand and captures the healthy, positive feeling you get when spending time in nature and when consuming Australia’s Own certified-organic, plant-based beverages. As well as featuring […]

Are You Paying Too Much In Search Marketing?
  • Partner Content

Are You Paying Too Much In Search Marketing?

Are you paying too much for search marketing? Discover the awful truth here. Or, alternatively, look at the invoice.

Partner Content

by B&T Magazine

B&T Magazine
Nine APAC Finalists In One Club’s Young Guns 19 Competition
  • Advertising

Nine APAC Finalists In One Club’s Young Guns 19 Competition

Nine creatives from APAC are among the 94 finalists from 27 countries in The One Club for Creativity’s prestigious Young Guns 19 competition, celebrating international creative professionals age 30 or younger. The finalists from APAC are: Hiu Ching Kung, graphic designer, Hong Kong Lam Ieong Kun, graphic designer, illustrator, indego design, Macau Raxenne Maniquiz, graphic designer, illustrator, Santa Maria (Philippines) Kiyotaka […]

Adflow’s Regional OOH Coverage Expands By 60%
  • Media

Adflow’s Regional OOH Coverage Expands By 60%

OOH transit company Adflow has announced the success of the first phase of its regional expansion program. Adflow’s regional footprint has increased by 60 per cent to now include 65 regional locations. With 9.1 million people living regionally in Australia (growth of 1.1 per cent experienced in the 19/20 Financial year) and most regional centres […]

Freshworks Starts Trading On Nasdaq, Valued at $13.7 Billion
  • Technology

Freshworks Starts Trading On Nasdaq, Valued at $13.7 Billion

Freshworks, a leading software company, has started trading on the Nasdaq Global Select Market, marking an important milestone for the company. The company priced its IPO at US$36 per share (AU$49.76), raising about US$1 billion (AU$1.4B), resulting in a total market capitalisation of AU$13.7 billion  (US$10B). Freshworks, which was founded in India, has strong roots […]

SLIK Announces Four New Key Hires
  • Marketing
  • Media

SLIK Announces Four New Key Hires

Independent creative agency, SLIK, has made significant changes to its full service creative offering with four hires across management, creative and production.

How Retailers Can Maximise Their Results This Sales Season
  • Marketing
  • Technology

How Retailers Can Maximise Their Results This Sales Season

Black Friday Cyber Monday (BFCM) is the biggest player in the holiday shopping game and Google’s most recent research suggests consumer interest for the peak sales season starts much earlier than retailers may realise. The pandemic has fundamentally changed buyer behaviour over peak sales season, with Google suggesting that global consumer interest in Black Friday […]