The End Of The Press Release? Enter: ‘Tinder’ For Media

The End Of The Press Release? Enter: ‘Tinder’ For Media
SHARE
THIS



The press release could soon be no more after one Australian media professional launched “tinder for the media industry”.

Polkadot Communications founder Dionne Taylor has started Story Match, an innovative platform that connects brands and businesses with relevant members of the media.

“I’ve done it because I am sick of hearing about all the pain points that both PR and journalists have when it comes to pitching and receiving pitches,” Taylor told B&T.

It’s a tech solution based on years of hands-on media experience.

Taylor started Polkadot Communications 13 years ago after previously working as a journalist.

Story Match aims to remove the ‘spray and pray’ PR approach, where releases are sent out to journalists ad lib, resulting in clogged inboxes for journalists, wasted time for PRs and a waste of money for brands paying thousands in agency fees.

like

Instead, Story Match allows journalists to select their relevant ‘tags’, based on editorial interests, so that they only see relevant pitches.

Brands are given 500 characters to create a short and snappy pitch to grab the attention of the journalists and over 50 different tags to filter the stories.

Journalists see the pitches based on their stated interests and can swipe right if they like the story, which will open a chat with the brand so both parties can begin working on the story.

As well as filtering stories for journalists, it helps brands to connect directly with journalists who are actually interested.

It’s a system that Taylor thinks can take agencies out of the process altogether.

“Brands don’t need to pay thousands of dollars to agencies to get their brands noticed,” said Taylor. “It completely changes the way we do things.”

In the six weeks since it has been live, Story Match has already had over 700 people sign up.

Please login with linkedin to comment

Media press release Tinder

Latest News

Eyeota Enhances Reach And Targeting Precision For RDA Research
  • Marketing

Eyeota Enhances Reach And Targeting Precision For RDA Research

Leading Australian market research data brand, RDA Research, provides actionable consumer intelligence to help businesses inform decision making and growth strategies. RDA Research wanted to make its unique consumer data available for addressable digital targeting and required a data onboarding partner to help activate their data in an online environment.

Enthral Strengthens Journalistic DNA By Hiring Channel 7 Reporter Sean Sowerby
  • Media

Enthral Strengthens Journalistic DNA By Hiring Channel 7 Reporter Sean Sowerby

Storytelling agency Enthral has appointed Channel 7 reporter and sports presenter Sean Sowerby as its new senior PR and content manager in Melbourne. Sowerby (pictured) started his award-winning career at 3AW before spending more than 15 years in television. Enthral founder and manager director, Cameron Smith, spoke of the significance of Sowerby joining the agency. […]

Blis Puts Its CEO In The Desert In Clever New “Data Drought” Ad
  • Campaigns
  • Technology

Blis Puts Its CEO In The Desert In Clever New “Data Drought” Ad

Ever since Google first announced it would be getting rid of third-party cookies on Chrome, digital advertising businesses have been actively sharing their plans for life after cookies. And now programmatic advertising company Blis might have come up with the most creative way to get the message across, in a new video which sees company […]

Agency Icon Sweeps The SABRE Awards
  • Marketing
  • Media

Agency Icon Sweeps The SABRE Awards

Integrated Melbourne agency Icon has taken top honours in the 2021 SABRE Awards, winning the coveted Australasian Consultancy of the Year for 2021 along with a host of category and craft awards. Icon led a large field of Australian agencies with a total of three major and seven minor awards, including gold in the cause-related […]

Former Agency Execs Launch Car Service Summon
  • Marketing
  • Media

Former Agency Execs Launch Car Service Summon

Former agency executives Tim O’Neill and Tim Fouhy have launched the auto technology startup Summon. Australia’s first full e-commerce service for prestige cars. O’Neill and Fouhy both founded Reactive, a digital agency, which was bought by Accenture in 2016. Following the deal, O’Neill and Fouhy ended up leading the company’s digital marketing arm, Accenture Interactive before […]