EMMA Data Says 76% Of Aussies Read Newspapers In May

EMMA Data Says 76% Of Aussies Read Newspapers In May

The emma (Enhanced Media Metrics Australia) data is back, and if the latest stats are anything to go by, news media was read by 16.7 million of the adult population in print and on digital devices in May, with newspaper readership remaining steady at 76 per cent of the population.

On digital devices (smartphone, tablet, laptop or PC), 13.1 million people are reading news media – equal to 72 per cent of consumers.

For the old-fashioned folk reading a classic metro newspaper in the last month, this figure sits at over 11.3 million people, or 63 per cent, of consumers aged 14 years and over.

The total audience for news media represents 92 per cent of Australians.

The latest data shows that newspapers continue to influence purchasing behaviour, with one in four consumers aged 14 years and over turning to newspapers to make holiday plans, while 23 per cent of the adult population seek out newspapers when they are buying a vehicle or real estate.

Additionally, 2.4 million consumers cite newspapers as the go-to media for financial services information.

NewsMediaWorks CEO Mark Hollands said news media continued to offer a high-reach and highly engaged channel for advertisers.

“The consistent readership figures show consumer loyalty for our news products across all platforms. Our journalism creates a level of engagement for advertisers that other channels cannot match.

“Readers are consistently earning above the average wage and are a compelling audience to reach.”

emma cross platform readership (000s, last four weeks)May-16
Sydney Morning Herald / smh.com.au6192
Herald Sun / heraldsun.com.au4480
Daily Telegraph / thetelegraph.com.au4425
The Age / theage.com.au3606
The Australian / theaustralian.com.au3435
Courier-Mail / couriermail.com.au2979
Financial Review / afr.com.au1782
Adelaide Advertiser / AdelaideNow.com.au1694
West Australian / thewest.com.au1633
Sunday Times / perthnow.com.au1503
Canberra Times / canberratimes.com.au910
Gold Coast Bulletin / goldcoast.com.au564
Sunshine Coast Daily / sunshinecoastdaily.com.au527
Mercury (Tas) / themercury.com.au407
Newcastle Herald / theherald.com.au325

 

According to the emma data for the 12 months to May 2016, The Sydney Morning Herald is Australia’s highest-reaching title across all platforms with 6.19 million readers. The Herald Sun followed on 4.48 million, then the The Daily Telegraph with 4.43 million readers. 

Commenting on the results, Fairfax Media’s Australian publishing media managing director, Allen Williams, said, “The Sydney Morning Herald, The Age, The Australian Financial Review and The Canberra Times all achieved their biggest cross-platform audiences for 2016.

“The cross-platform growth underlines the value and trust more than 13 million people place in Fairfax Media’s expansive platform of news, information and entertainment each month.

“The Sydney Morning Herald reinforced its position as Australia’s number one news destination, reaching 6.2 million people across print and digital platforms, 225,000 more people than April and 1.7 million more (+38%) than its nearest competitor.”

 




Please login with linkedin to comment

2Day FM Creative Pitch Emaling

Latest News

UM Hires Former Carat Client Partnerships Head To Lead Optus Account
  • Advertising

UM Hires Former Carat Client Partnerships Head To Lead Optus Account

Matt Evans has joined the IPG Mediabrands agency UM as managing partner of its Optus account. Based in Sydney, he is responsible for evolving UM’s strategic media approach for Optus, working closely with its account team to “deliver and create market leading value, innovation and opportunity geared for sustainable growth”. Evans begins his new role […]

Roy Morgan: Written News Reaches 97% Of Aussies
  • Media

Roy Morgan: Written News Reaches 97% Of Aussies

Written news reaches 21.5 million Australians over 14 years of age every month, equivalent to 97 per cent of the population according to Total News Publishing data from ThinkNewsBrands and Roy Morgan. The data also shows readers across all demographics are actively leaning into news, with 67 million interactions per week. Australian news readers are […]

SBS Audio Campaign Tells The Stories Of New Australians, With Multilingual Content Offerings To Assist Migrants
  • Advertising
  • Campaigns

SBS Audio Campaign Tells The Stories Of New Australians, With Multilingual Content Offerings To Assist Migrants

SBS Audio has launched a new marketing campaign for its ‘Australia Explained’ service which supports new migrants to successfully navigate life in Australia and achieve a greater sense of belonging and social cohesion. SBS’s flagship service for new migrants, Australia explained, has launched a multi-platform marketing campaign that reaches into the heart of the migrant […]

Tracker App Launches, Promising Consumers A Read On Brand’s & Products Sustainability Chops
  • Advertising

Tracker App Launches, Promising Consumers A Read On Brand’s & Products Sustainability Chops

Shoppers can now get access to sustainability information at their fingertips through Tracker, a first-of-its-kind mobile app. The Tracker app centralises sustainability data into a single, easy-to-understand format, helping shoppers make informed choices about the brands and products they support. Shoppers can simply scan the barcode of their favourite supermarket, chemist or department store item […]