Emerson’s and DDB New Zealand have recently launched the country’s first major activation campaign since March – Tiny Pub.
With a timely focus on Emerson’s founding ethos; allowing quality time to connect over a cold brew – the pint-sized pub will give Kiwis nationwide the opportunity to enjoy an uninterrupted one-on-one with an old mate.
Equipped to host a party of two and complete with a tiny dartboard, tiny piano, one bartender and a one item menu, Tiny Pub is one of the smallest pubs in New Zealand’s history.
Says Dave Pearce, General Manager, Craft-Lion, “Kiwis have realised just how much they’ve missed the simple pleasure of catching up with a friend for a beer. We have been craving the joy of uninterrupted face-to-face conversation, it’s uncomplicated and it builds an unhurried environment to properly enjoy a pint of Emerson’s – we wanted to capture that familiar feeling for Kiwis, through Tiny Pub.”
Pearce says the Tiny Pub has everything you need to enjoy the perfect beer – and nothing more.
Tiny Pub will be hitting the road on June 25 travelling to 9 sites nationwide between Auckland and Dunedin offering bookable 27 minute slots – the perfect amount of time to fully appreciate an Emerson’s pint.
Says Gary Steele, Executive Creative Director DDB New Zealand, “Kiwis are reconnecting with a deeper appreciation for social activities that may have been taken for granted in a pre-lockdown world. Emerson’s is not for drinking on your own, it’s there as a rewarding excuse to catch up with mates – the Tiny Pub campaign invites New Zealanders to simply take some time out to practice the art of genuine human connection.”
The nationwide tour will be supported by a 2:30” film showcasing two long lost mates reconnecting with an overdue pint at the pub, there will also be 30”, 15” 6” cutdowns, OOH, social media and PR.
48-hours after launch all 9 Tiny Pub locations nationwide, were booked out by friends, ready to catch up.
General Manager Craft: Dave Pearce
Insight’s and Innovation Director: Scott Wright
Brand Manager – Craft Beer: Alison Futcher
Sales and Marketing Manager – Emerson’s: Greg Menzies
Agency credits: DDB Group New Zealand
Regional Chief Creative Officer, Australia & New Zealand: Damon Stapleton
Executive Creative Director: Gary Steele
Creative Director: Rory McKechnie
Art Director: Zac Lancaster
Group Account Director: Jennifer Travers
Senior Account Manager: Michael Doolan
Business Co-Ordinator: Maddie Page
Planning Director: Lucinda Sherborne
Senior Planner: Jack Murphy
Agency Producer: Amanda Summersby
Head of Design: Jason Vertongen
Digital Designer: Ashley Cook, Matthew Jones
Head of Technology: Simon Betton
Front End Developer: Paul Hutcheon
Editor: Mike McMillian
Head of Digital Delivery: Johannes Gertz
Illustrator: Blair Sayer
PR: Mango Communications
Experiential Director: Brianna Elder
Senior Experiential Producer: Sonja Motus
PR Account Director: Patricia Grieg
PR Senior Account Executive: Hannah Pearce
Production Company: Revolver/Will O’Rourke
Directors: The Glue Society NZ
Artist/Director: Pete Baker
Managing Director/EP: Michael Ritchie
EP: Pip Smart
EP/Producer: Jasmin Helliar
Producer (Aust): Isabella Vitelli
Producer (NZ): Kate Moses
Production Designer: Bruce Everard
Construction: Unique Creative
DOP (Film): Rob Marsh
Editing & Post Production: The Glue Society Studios
Music and Sound: Otis Studios
Additional Content Company: Reel Factory
Photography: Troy Goodall
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