Emerson’s And DDB New Zealand Encourage Kiwis To Reconnect Over A Brew

Emerson’s And DDB New Zealand Encourage Kiwis To Reconnect Over A Brew

Emerson’s and DDB New Zealand have recently launched the country’s first major activation campaign since March – Tiny Pub.

With a timely focus on Emerson’s founding ethos; allowing quality time to connect over a cold brew – the pint-sized pub will give Kiwis nationwide the opportunity to enjoy an uninterrupted one-on-one with an old mate.

Equipped to host a party of two and complete with a tiny dartboard, tiny piano, one bartender and a one item menu, Tiny Pub is one of the smallest pubs in New Zealand’s history.

Says Dave Pearce, General Manager, Craft-Lion, “Kiwis have realised just how much they’ve missed the simple pleasure of catching up with a friend for a beer. We have been craving the joy of uninterrupted face-to-face conversation, it’s uncomplicated and it builds an unhurried environment to properly enjoy a pint of Emerson’s – we wanted to capture that familiar feeling for Kiwis, through Tiny Pub.”

Pearce says the Tiny Pub has everything you need to enjoy the perfect beer – and nothing more.

Tiny Pub will be hitting the road on June 25 travelling to 9 sites nationwide between Auckland and Dunedin offering bookable 27 minute slots – the perfect amount of time to fully appreciate an Emerson’s pint.

Says Gary Steele, Executive Creative Director DDB New Zealand, “Kiwis are reconnecting with a deeper appreciation for social activities that may have been taken for granted in a pre-lockdown world. Emerson’s is not for drinking on your own, it’s there as a rewarding excuse to catch up with mates – the Tiny Pub campaign invites New Zealanders to simply take some time out to practice the art of genuine human connection.”

The nationwide tour will be supported by a 2:30” film showcasing two long lost mates reconnecting with an overdue pint at the pub, there will also be 30”, 15” 6” cutdowns, OOH, social media and PR.

48-hours after launch all 9 Tiny Pub locations nationwide, were booked out by friends, ready to catch up.


General Manager Craft: Dave Pearce

Insight’s and Innovation Director: Scott Wright

Brand Manager – Craft Beer: Alison Futcher

Sales and Marketing Manager – Emerson’s: Greg Menzies

Agency credits: DDB Group New Zealand

Regional Chief Creative Officer, Australia & New Zealand: Damon Stapleton

Executive Creative Director: Gary Steele

Creative Director: Rory McKechnie

Art Director: Zac Lancaster

Group Account Director: Jennifer Travers

Senior Account Manager: Michael Doolan

Business Co-Ordinator: Maddie Page

Planning Director: Lucinda Sherborne

Senior Planner: Jack Murphy

Agency Producer: Amanda Summersby

Head of Design: Jason Vertongen

Digital Designer: Ashley Cook, Matthew Jones

Head of Technology: Simon Betton

Front End Developer: Paul Hutcheon

Editor: Mike McMillian

Head of Digital Delivery: Johannes Gertz

Illustrator: Blair Sayer

PR: Mango Communications

Experiential Director: Brianna Elder

Senior Experiential Producer: Sonja Motus

PR Account Director: Patricia Grieg

PR Senior Account Executive: Hannah Pearce

Production Company: Revolver/Will O’Rourke

Directors: The Glue Society NZ

Artist/Director: Pete Baker

Managing Director/EP: Michael Ritchie

EP: Pip Smart

EP/Producer: Jasmin Helliar

Producer (Aust): Isabella Vitelli

Producer (NZ): Kate Moses

Production Designer: Bruce Everard

Construction: Unique Creative

DOP (Film): Rob Marsh

Editing & Post Production: The Glue Society Studios 

Music and Sound: Otis Studios

Additional Content Company: Reel Factory

Photography: Troy Goodall



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