Independent agency Edge has announced its Melbourne office has been appointed to deliver integrated services for agricultural brand BASF Seeds, following a competitive pitch.
Edge’s remit spans strategy, creative, advertising, digital and media for BASF Seeds, its InVigor products and its MySeed platform.
Dan King, managing director of Edge Melbourne, said the agency was delighted with the pitch win.
“Brands are clearly understanding the value of our new proposition of ‘Relentless Relevance’, where we combine advertising and content with an integrated media strategy to drive relentless relevance for them.
“The MySeed platform provides real compelling advantage to help BASF grow a direct relationship with growers across Australia, and we’re passionate about driving brand relevance through the data and insights amongst their agri audience.
“This is an exciting opportunity to add value to BASF’s business and continue to advance our agri-business credentials and marketing to the rural sector of Australia.”