Following a global strategy refresh, eBay’s advertising division has announced a shift in its strategy to focus on first-party data and offerings that will help brands to drive commerce on the core eBay marketplace.
As part of this approach, eBay Advertising Australia and New Zealand will strengthen its in-house advertising offering with a new direct advertising sales team, focused on developing commerce partnerships with brands to reach buyers at every stage of the shopping journey.
Mark Mansour, head of eBay Advertising, said: “eBay offers unrivalled oversight of shopping behaviour, with over 11 million Australians visiting the site each month.
“Now, we’re evolving as part of a global advertising organisation to meet the needs of the brands we serve, with a laser focus on their marketing efforts.”
Over 500 million hours of shopping activity are analysed annually by eBay Advertising. Eighty of the top 100 Aussie retailers sell through eBay and 40,000 retailers feature on the marketplace today.
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Black Friday Cyber Monday (BFCM) is the biggest player in the holiday shopping game and Google’s most recent research suggests consumer interest for the peak sales season starts much earlier than retailers may realise. The pandemic has fundamentally changed buyer behaviour over peak sales season, with Google suggesting that global consumer interest in Black Friday […]