B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Federal Election
  • Pinterest
  • AFL
  • WPP
  • Anthony Albanese
  • AI
  • NRL
  • Thinkerbell
  • Channel 10
  • EssenceMediaCom
  • State of Origin
  • News Corp
  • Cairns Hatchlings
  • Spotlight on Sponsors
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Eardrum Delivers Gross Campaign For BizCover Featuring Bath Farts & Toenail Clippings
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > Eardrum Delivers Gross Campaign For BizCover Featuring Bath Farts & Toenail Clippings
AdvertisingCampaigns

Eardrum Delivers Gross Campaign For BizCover Featuring Bath Farts & Toenail Clippings

Staff Writers
Published on: 7th June 2018 at 11:01 AM
Staff Writers
Share
2 Min Read
SHARE

Online small business insurance service provider BizCover has launched a campaign designed to be a turn-off via Sydney-based agency Eardrum.

The radio and TV ads feature people farting in the bath and clipping toenails to encourage Australians to stop watching or listening and finally get a cheaper deal on their business insurance.

BizCover founder Michael Gottlieb said: “Insurance is a low interest category, with a lot of insurance advertising having low recall and a low talkability factor.

“So, we wanted to shake things up with a campaign that would make people talk and something that they will remember. We know this campaign will polarise, but we hope it will get people talking.”

Gottlieb said BizCover had already noticed a strong uplift in results in the first couple of days despite the ads being banned from Sky News, but added it was “too early to tell if we’ve totally nailed it yet”.

Eardrum creative director Tristan Viney said: “There’s a certain irony in Eardrum creating an unwatchable TV ad, but the benefits of businesses going to BizCover to compare and insure are outlined clearly, and the results are speaking for themselves.”

CREDITS

Client: BizCover

Head of marketing; Sharon Kenny

Marketing and communications manager: Narelle Cole

Agency: Eardrum

Founding creative director: Ralph van Dijk

Creative director: Tristan Viney

Producer: Jessie Williams

Production company (TV): Rawkus

Director (TV): Rick Spence

 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: BizCover, Eardrum
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Seven West Media’s Sales Boss Henry Tajer To Step Down
16/06/2025
ID Collective Opens Business With Blunt By Adding The Umbrella Brand To Its Agency Portfolio
16/06/2025
Criteo Reveals ‘For The Love Of Commerce’, “To Shape & Improve The AI-Driven Commerce Experience”
16/06/2025
Inside Selena Gomez’s Purpose-Driven Beauty Empire: Rare Beauty CPO Goes Beyond Gloss At Vogue Codes
16/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?