Eardrum Delivers Gross Campaign For BizCover Featuring Bath Farts & Toenail Clippings

Eardrum Delivers Gross Campaign For BizCover Featuring Bath Farts & Toenail Clippings

Online small business insurance service provider BizCover has launched a campaign designed to be a turn-off via Sydney-based agency Eardrum.

The radio and TV ads feature people farting in the bath and clipping toenails to encourage Australians to stop watching or listening and finally get a cheaper deal on their business insurance.

BizCover founder Michael Gottlieb said: “Insurance is a low interest category, with a lot of insurance advertising having low recall and a low talkability factor.

“So, we wanted to shake things up with a campaign that would make people talk and something that they will remember. We know this campaign will polarise, but we hope it will get people talking.”

Gottlieb said BizCover had already noticed a strong uplift in results in the first couple of days despite the ads being banned from Sky News, but added it was “too early to tell if we’ve totally nailed it yet”.

Eardrum creative director Tristan Viney said: “There’s a certain irony in Eardrum creating an unwatchable TV ad, but the benefits of businesses going to BizCover to compare and insure are outlined clearly, and the results are speaking for themselves.”

CREDITS

Client: BizCover

Head of marketing; Sharon Kenny

Marketing and communications manager: Narelle Cole

Agency: Eardrum

Founding creative director: Ralph van Dijk

Creative director: Tristan Viney

Producer: Jessie Williams

Production company (TV): Rawkus

Director (TV): Rick Spence

 




Please login with linkedin to comment

BizCover Eardrum

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]