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Reading: Dutch Airlines Tweets Pro-Gay Message, And Fails Hilariously
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B&T > Marketing > Dutch Airlines Tweets Pro-Gay Message, And Fails Hilariously
MarketingMedia

Dutch Airlines Tweets Pro-Gay Message, And Fails Hilariously

Staff Writers
Published on: 9th August 2017 at 10:58 AM
Staff Writers
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KLM Royal Dutch Airlines’ valiant attempts to hitch its social media campaign to Amsterdam’s Pride movement has proven a hapless disaster.

The airline tweeted the images of three rainbow coloured seat belts with the words, “It doesn’t matter who you click with. Happy [Pride Amsterdam].”

Screen Shot 2017-08-09 at 10.43.39 am

A fantastic pride message but perhaps not totally thought through. As keen observers noted, the two same-same belts don’t actually work and could, in fact, be a dangerous combination indeed. Some suggesting if there was a crash, only the heterosexual passengers would survive. Cue the social media fallout:

Screen Shot 2017-08-09 at 10.52.17 am

Screen Shot 2017-08-09 at 10.53.48 am

 

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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