Creative advertising agency DDB Oslo teamed up with drone operators Tilt to create this new ad for Norwegian telecoms company Telia. In the ad the drones assemble, frost and blow out the candles on a tiered cake.

Agency DDB Oslo made the commercial to “celebrate” the brand’s 4G mobile network. On the DDB Oslo website, says: “In recent years, Telia spent billions building out 4G network’s, and throughout the process has flown drones around Norway and told about the latest development in Coverage New. Now that Telia finally can boast the title of having Norway’s best 4G network, deserved our loyal drones to join in the celebration.”

 

Behind the scenes:

Daniell Ashby, the Drone Pilot, said:  “Telia gave us the task to decorate a cake. The only thing is, we’re making it with drones. We are using racing drones, they are small and easy to operate which is important when you’re flying spongecake and smarties guns and flame throwers.”

Martin Gautron, the Inventor, said: “All these devices are made from scratch in a DIY inspiration. We used lot of light materials like plastic, aluminum and oak; which is very strong and reliable for small parts. There’s a lot of trial and error back and forth. But that’s what you get when you’re baking cakes with drones.”